Webinars are not only an excellent means of engaging with your audience, but they also contribute to establishing your brand’s credibility. By sharing knowledge and information with your audience, you can foster a connection with them.
Furthermore, webinars can expand your prospects and generate leads by attracting new individuals to your industry. Thus, if you are a business or brand, neglecting the potential of webinars can be a significant missed opportunity.
To optimize the effectiveness of webinars, it is crucial to invite potential attendees in an appropriate manner. Simply sending a webinar invitation email is not enough. Instead, it requires considerable effort to maximize its potential.
The key is to master the skill of encouraging individuals to sign up for your webinars and, more importantly, attend them. One effective approach is to develop a robust webinar email sequence. These emails will guide the registrants and motivate them to join your webinar platform.
Are you still wondering, how to do this like a pro? Don’t worry! We are here to help you. In this blog we will talk about the following topics like:
- Important things to include in your webinar invite
- Top 12 Tips For You To Keep In Mind While Drafting An Invite
- Top 7 Amazing Webinar Invites
Are you ready? Let’s get started!
Important Things To Include In Your Webinar Invite (Top 12)
The volume of sign-ups for your webinar serves as an indicator of the level of excitement, intrigue, and curiosity instilled by the initial email promoting it.
Nevertheless, increasing the number of participants is not a simple task. Sustaining the passion and enthusiasm generated by the initial email can be a challenging endeavor. The key objective is to maintain a high level of interest that motivates registered participants to remain informed and attend your webinar.
Here are some kick-ass things you must include in your webinar invitation to take it to the next level:
- Who is involved: Introduce your business, speakers, professionals, attendees, etc.
- What for: This signifies the title of your webinar; it should be distinctive, catchy, and unambiguous.
- When: Be sure to emphasize the date, time, and duration of the webinar.
- Why for: Highlight the value you’ll provide to your attendees. Give them a strong reason to sign up.
- How: As not all are tech freaks, you must take your audience step by step. Tell them how to sign up using the call to action.
Top 12 Tips For You To Keep In Mind While Drafting An Invite
1. Keep Your Target Audience In Mind
Is it college students? B2B company? or anybody else you want to target. After you finalize this, create an audience persona for your target audience. Reread your audience persona to have a better understanding of their issues and the language they are affluent in.
It helps to write for your audience if you are well aware of them. Understanding your audience can also help you build a webinar that is tailored to their needs. You can quickly convey the advantages of going to your event by framing it as a solution to their problems, taking advantage of their pain spots.
Why does this help? Your webinar will serve as the perfect solution for your audiences’ problems, so who will want to skip it? Nobody.
2. Promote The Webinar Benefits Prominently
What’s in it for your attendees? why should they invest their time and join your webinar? These are probably questions you will also ask whenever a webinar invitation shows up in your inbox.
Keep yourself in your attendees’ shoes and give them all the detail you think they might be looking for.
In the first few lines of the invite, specifically describe how a webinar participant might profit from your presentation. Will they get to know trending tools to do a proper SEO? Will there be an opportunity for them to win a premium membership to your service? Or is it something else? Think over.
However, do not boast about your webinar too much. The audience is smart enough to know when you are over-promoting. So, don’t spend a lot of time talking about your webinar or yourself.
Nobody is going to read long-form text, so make sure the information you provide is clear, short, and crisp. You can also convert important points into a bulleted list to make them more readable for your readers.
3. Profile Your Experts
Do you have subject-matter experts participating in the online meeting? Cool, mention them in your invitation. Display your speaker lineup.
To entice people to attend your event, prominently display the names and titles of your presenters in the email. Keep in mind to share:
- A brief introduction to your presenters
- Why they are appropriate for the occasion.
- What they will impart.
The achievements or LinkedIn/social media profiles of the speakers. This will further help readers to know what level of information they can anticipate.
4. Draft a Powerful Subject Line
One of the first things someone sees when an email arrives in their inbox is the subject line, isn’t it?
Therefore, you must keep the subject line brief and direct. Add some forceful words to encourage people open the invite. You must as well generate some curiosity.
Additionally, Asking questions encourages people to respond with an answer. Therefore, by employing this technique in your webinar subject, even if you pose hypothetical questions, you may quickly grab the interest of your audience.
Lastly, both verbs and “power words” have been shown psychologically to trigger responses in readers. For instance, action verbs provide precise directions for what to do. So, use words like “register,” “tune in,” and “watch” without any hesitation.
The idea is to make readers want to click on the email.
5. A Powerful Header Image
To get the attention of your subscribers, use a compelling header image. When creating the email template for your webinar invitation, keep this in mind.
Your header picture should be both eye-catching and informative. Include pertinent information, such as the title and the time of the webinar. You can even add a CTA button showcasing your presenters’ pictures and company logos.
6. Give a Personal Touch To Your Email
Who wouldn’t want to feel valued? Personalizing emails for all your recipients is one such way of achieving this. Personalizing your webinar email encourages recipients to sign up for the event as well as to open your email.
The easiest method for personalizing emails is using the names of the receivers. By doing this, you can address them directly. Make a list of those who actively open your emails to prioritize them.
Another tip for personalizing your emails is by sending emails at times when your audience is most active. Consider their time zones and geographies to send targeted emails.
7. Create a Sense Of Urgency
When used effectively, Fear of Missing Out (FOMO) can assist you in developing a webinar email magnet that draws attendees.
So, how can you create a sense of urgency? Here are some tips:
- Do not overdo it, the tip is to keep it short yet effective. Keeping FOMO genuine. Use words like “rare,” “exclusive,” and “once in a lifetime.”
- To create a sense of urgency and to make the timing pertinent to your training, emphasize the date in a specific way. A straightforward “add to calendar” or “save the date” invitation could accomplish this. Don’t be afraid to create genuine excitement while demonstrating value. Sometimes you ought to be “direct”.
- Provide your event with the best speakers to keep people coming back to attend more of your events and take you for your FOMO word.
8. Add a Descriptive Video
People love to watch videos over reading long-form content. Therefore, adding a video that talks about the webinar is a great idea.
Additionally, you must document all the fascinating specifics around your webinar or event. Include a snippet highlighting your prior events, speakers, or the advantages registrants can anticipate by signing up, with a focus on highlighting the most crucial points.
9. Content Should Be Easy To Read
To make your invite accessible to a wider audience, you should make it more readable. How? Here are a few points to consider:
- In order to organize information, use bullet points. For instance, details on the speakers or advantages of attending the events.
- Shorten the subheadings. For instance, use subheadings like “when” to discuss specifics like the times of the events.
- Use images to break up long passages of text. Illustration: Photographs or graphics from various sessions’ speakers.
10. Talk To Your Readers
Humans want to interact with humans and not bots! They would rather reply to an email that speaks directly to them than one that simply to an email that sounds mechanical.
So, what can you do to make your email conversational? It’s voice and tonality. To put it another way, the writing style. Following are some of the best tips for you to consider:
- Talk as if you writing to a friend: Consider how you’d invite your friend before writing your email copy. Then write as though you’re encouraging them to loosen up your invitation’s formality.
- Use emojis to make it sound fun:. Emoticons support your message and make it more amiable and enjoyable. When you say “coming soon,” for instance, adding the emoji makes the message more powerful. But when using emojis, always keep in mind that less is more.
- Express Excitement: how are your attendees how excited are you to meet them. When writing, you can use phrases like “very delighted to meet you” to express your excitement.
- Correct Formatting: To draw emphasis on important points, make them bold. You can also use quotes to cite quotations if needed. You can also italicize to draw emphasis or create a contrast.
11. Include Compelling CTAS
The purpose of the email invitation to the webinar is to persuade subscribers to sign up for the event. Make sure the CTAs are compelling, clear, and simple. You can also have more than one CTA to make sure readers click through!
Another important thing to keep in mind is the position you place your CTAs in. You must strategically place it so that the readers do not skip it. To find the best one for yourself, you might experiment with different places and see what’s working and what’s not.
You can also color your CTA button in a contrasting color so that it grabs the user’s attention quickly.
To make sure the CTA stays on the page even after scrolling the email, you may even make it “sticky”. This will enhance the chances of being noticed.
Lastly, use a text that makes them want to click. It can be “Avail a free session”, “Access Exclusive Webinar”, and so on. There are various webinar plugins that are available online which can help you with this.
12. Build An Email Sequence
There are definitely not one, but three types of emails you will be sending to your attendees after they register. These are as follows:
- Confirmation Email: sent upon viewer registration.
- Reminder Email: sent one day prior to your event.
- Follow-up: sent following your click on the Complete event button on the webinar management page.
While creating your webinar or event, you can quickly begin automating your email sequence.
This makes sure you don’t miss any emails in the series, including reminder emails, follow-up emails after events, and confirmation emails for webinars.
To ensure that your audience is informed about the specifics of your event, personalize your webinar emails by including your logo and branding colors in the email copy, subject line, and dynamic tags. Also, always, send a test email to ensure the quality of your webinar emails.
Top 7 Amazing Webinar Invites That You Can’t Resist
Now that you know, how to draft an amazing webinar invite. Let us share with you some of our favorite invites to give you some inspiration.
What is working for Asana?
- Ease of Understanding: Look at how short the sentences and paragraphs are. Also, the bulleted points make it easy for readers to digest the information presented. We love how short and to the point, the information is presented.
- Multiple CTAs: More than one CTA is used to make sure readers take an action. They have even colored both of them differently to not mix with each other and stand as separate entities.
- Date and Time: The date and time of the webinar are mentioned at the top to make sure this important information is highlighted and not skipped at any chance.
- Strategic Placement of The Speaker: The expert, Dallas Farrell’s image is positioned at the top for people to check his profile and know the viability of the webinar beforehand.
What is working for Adweek?
- GIFs: Millennials today use GIfs heavily to communicate their message to others. Therefore, in order to draw attention to their emails and increase click-through rates, most marketers use the new “GIF Language.” Campaigns with animated GIFs are more enjoyable than those with static email designs. Adweek’s webinar invitation email design makes excellent use of an animated GIF. In their email design.
- Prominent CTA: The invitation uses red call-to-action buttons, which adequately contrast with the white background. This draws the user’s attention and makes him want to click on it.
- Multiple CTAs: Just like Asana, Adweek has used multiple CTAs to make sure users do not skip any!
- Great Content: The creators have used a conversational tone and tried to hook the reader with catchy sentences and questions.
What is working for Elevest?
- Direct: The email goes right to the point by outlining the schedule of workshops and urging readers to sign up for the ones that catch their interest.
- Focused content: All seminars are very topic-focused so that participants can gain a mastery of the wide topic in one week by setting aside some time each day.
- Readable: Each workshop is listed in an easy-to-read style. Each item explains what will be discussed during the session or how it will be organized (terms like “virtual Q&A event” help with this). On the other hand, the day and time are shared in bold to set them apart from the rest of the text.
Event planners can create websites, sell tickets, establish a community for the event, provide guests with a mobile app, and more using Bizzabo’s all-in-one event software.
What is working for Bizzabo?
- Multiple CTAs: There are three CTAs on the Bizzabo webinar invitations. The email’s header button serves as the primary CTA, followed by a link in the body of the message and a button at the bottom. Using numerous CTAs can appear redundant because they all direct readers to the same landing page, but doing so can help users concentrate more on the email’s purpose and provide an additional way for them to sign up for webinars.
- Clarity: Nobody likes to read long-drawn sentences! Here important points are mentioned in a bulleted format which makes it more readable, clear, and crisp.
Because Typecast offers a natural, human-like voice and can be utilized by both internal professional content makers and general personnel. Lowering the expense of employing professional voice actors, makes it simple for the users to produce content.
What is working for Typecast?
- Brand Consistency: The color scheme and font style of this email invitation for a webinar are both consistent. The decision was made to reflect the company’s full name in its diminutive version.
- Smart Way To Draw Attention: As readers are accustomed to sentences beginning with capital characters, switching to lowercase letters might be an effective way to draw their attention.
- Multiple CTAs: To make sure users sign up for the webinar, the creators have placed two CTAs, and that too in different formats.
6. Facebook Developer Conference
Since 2007, Meta Platforms has hosted Facebook F8, a conference for developers and business owners that create products and services based on the website.
What is working for Facebook Developer Conference?
- Direct: By emphasizing clarity, Facebook created a straightforward but powerful webinar invitation email. With just 47 words throughout the whole invitation email, the webinar’s goal and message were conveyed without the use of any superfluous information. Therefore, this invitation to a webinar is an excellent example of simplicity and subtlety.
- Eye-catchy: The font and unique color scheme make the invite eye-catchy and irresistible.
7. Litmus Webinar
To create a society where everyone has positive and relevant brand experiences, Litmus equips marketers to consistently send out excellent emails.
What is working for Litmus?
Basic yet powerful: The test webinar invitation was endearingly basic, thanks to the firm name in the header, plain text, light background with bold typography, vibrant banner, and really straightforward.
Detailed: This email invitation for the webinar includes detailed information photos and a timetable. Everything is relevant and yet to the point.