Are you a blogger and looking out for ways to boost your website’s performance? Then you should definitely work on your page speed. In fact, page speed is one of the most critical aspects of a website’s performance. So, if you have not focused on it yet, then it’s time you should spend some time working on it!
However, you may find it impossible to improve until you understand how this statistic works — particularly, the elements that drive it.
This is why we have decided to simplify this for you today. In this blog, we will take you through various subjects like:
- What is page speed?
- Why does page speed matter?
- Case studies to assert the importance of a great page speed
- How to enhance your website’s page speed?
Are you ready? Let’s get you going!
What is page speed?
A page speed is referred to as the time it takes for a browser to receive the first byte from a web server or for all the material on a given page to be displayed. In layman’ language, the time it takes for a webpage to load is known as page speed.
Another important fact for you to know is that page speed is measured separately on both desktop and mobile devices. This is because of the difference in technology in both devices.
Mostly, people use site speed and page speed interchangeably. However, both are quite different from one another.
Wondering how? We got you covered!
A website’s average page load speed is calculated using several test pages. On the other hand, page speed refers to how long a user will hold off before beginning to consume the content on a particular page.
Why Page Speed Matters?
If proving a great user experience is one of your goals then you will have to enhance your page speed as much as you can.
Remember: High Page Speed = Great User Experience
One analysis, focusing on the importance of an efficient page speed shows that even just a one-second delay will reduce conversions by 4.42% for each second.
Clearly, If you’re trying to run a business online, then the revenue losses resulting from slow speeds will be pretty destructive.
Secondly, speed also affects how well your company will do in comparison to the competitors. 79% of online buyers are less inclined to make another purchase from the same website after a bad experience, while 64% would just go to a different online retailer.
Additionally, poor page speed will also bring down your SEO scores. For Google, customers or users are of top priority, therefore, if your website leaves the customer dissatisfied then there’s no way it can master SEO.
Do you know? The probability of bounce increases by 32% as page load time goes from 1 second to 3 seconds.
Evidently, page speed is one of the most critical factors in enhancing a website’s performance. So, it needs to be given some extra attention.
If you are still not convinced then here are some case studies to help you understand the importance of page speed- read on!
Top 5 Case Studies
Vodafone discovered that improving Core Web Vitals had a beneficial influence on the customer journey after conducting an evenly weighed A/B test on a landing page. The test compared two visually and functionally similar pages; the optimized page performed 31% better than the baseline page in terms of LCP. Sales increased by 8% as a result of the optimized landing page, according to the findings.
In order to provide advertisers more control over their ad campaigns, Yelp recently incorporated additional options. However, they sacrificed performance when they incorporated these additional capabilities, since the time it took for a page to load rose from 3 to 6 seconds. By improving FCP and TTI measurements, the development team was able to overcome this slowness and created a website that offers a fantastic user experience while also increasing conversions by 15%.
Pfizer can reach more patients with information and help them navigate their health care more quickly, just by prioritizing mobile speed.
Their websites now load 38% faster overall, and the bounce rate has dropped by 20%.
Takeaway: if you’re investing a lot of time and effort in directing users to your mobile site then it makes sense to provide them with an efficient user experience.
Even milliseconds matter, according to Akamai’s analysis of data from over 10 billion visits to the most popular retail websites. Over half of mobile shoppers will leave a page if it takes more than three seconds, and even the tiniest amount of time can cause them to purchase elsewhere. Conversion rates can be reduced by delays even as small as one millisecond.
TUI started an organizational reorganization to enhance its site performance after realizing that no matter what price points or discounts they offered, revenue can not increase as long as customers were still leaving the site due to its poor speed.
With support from executives and cross-team cooperation, the engineering team was able to meet speed targets considerably more quickly. This restructuring resulted in a 78% reduction in load time and a 31% reduction in bounce rate.
High Page Speed= Low Bounce Rate= High Conversion Rates= Greater User Experience= More Business
How To Enhance Your Website’s Page Speed?
Until now, you must be convinced about the importance of great page speed. This is why, you should now focus more on knowing what factors can affect the page speed, right?
Let’s dive in!
Top 10 Factors That Affect The Page Speed
1. Web Hosting Solution
No one wants to sit around these days as the website whirls and loads slowly. Not even you, we are sure!
The amount of time the web server is accessible without problems is represented by the uptime guarantee offered by various hosting firms. You should pick a service provider that has an uptime guarantee of at least 99.90%. The difference between 99.90% uptime and 99.95% uptime works out to 4 hours and 23 minutes less downtime annually, which may seem insignificant for fractions of a percentage.
2. Number Of HTTP Requests
The more HTTP requests sent from a browser to one server and from one server to another, the more will be the bandwidth used. Therefore, limit the number of HTTP requests as much as you can.
3. File Size
The size of the assets put into the browser always affects how quickly the page will load. Therefore, having more assets with the minimum file size is beneficial. Less bandwidth will be needed as a result of enhancing the load time.
4. The Coding Style
A website’s page performance and SEO ranking will always be impacted by poor code. It is wise to adhere to best practices right from the outset of development. Therefore, choose a coder that has good knowledge rather than cutting down on your development costs and regretting later.
Plugins pack your website with additional features. However, if you use a lot of plugins then it will bulk your server making your website slow.
Cut to the basics, only add a plugin if needed and this will help you enhance your website performance considerably.
Because older browser versions may not be compatible with modern assets and code on your pages, the browser you use might also have an impact on how quickly pages load on average. Verify that you’re using the most recent version of your preferred browser to quickly repair this. To stay current, you can also configure your browser to update itself automatically.
To make things easier to access, your computer’s cache stores data from the websites you visit on your hard disc. A website can, therefore, load more quickly when you return since the data is already stored when you do.
This is why, if you clean your cache, you’ll undoubtedly find that the websites you visit frequently will start to load more slowly.
8. Number Of Redirect Links
The duration of a DNS lookup depends on the number of redirections. This means, the greater the number of redirects, the greater will be the time taken by the DNS to increase the page load speed.
9. Sourcing Content From Other Websites
The performance and load time of your website may also be impacted if you use content from other websites.
10. Traffic Volume
Many websites have a predetermined bandwidth limit. This refers to the volume of data moved over a specific time frame, usually a month. High traffic volume is a positive indicator, but if your server doesn’t have enough bandwidth to handle it, you risk having your website completely shut down until your subscription period renews or you increase your plan.
So, as by now, you have learned about various factors affecting your website’s performance, let us quickly jump onto our last and the most important section- “How To Improve Your Website Speed?”
How To Enhance Your Website’s Page Speed?
1. Test Your Website’s Speed
You can utilize various online resources on your computer to find out more about how quickly your website loads. By using tools like GTmetrix and Pingdom, you can see how many files are loaded and how long it takes for each file to load.
By doing so, you can determine whether a certain plugin is hogging up resources and search for a different solution to achieve the same.
Google’s Pagespeed Insights tool is another option for you to consider. You only need to enter your URL and you not only get advice on how to decrease the load time of your website but also the speed metrics.
2. Image Optimization
Do you know? On average, 21% of the web page is made up of graphics, And like nothing else, large, poorly optimized graphics may make your website sluggish and clunky. Your website’s visitors won’t hang around until it loads, and optimizing your images will help to a great extent.
There is a lot of information available on the web. So go ahead and explore The Best Image Optimization Tools & CDNs to Increase Website Speed.
Additionally, the size of an image’s file can be significantly reduced by switching to a different file format.
- For graphics with limited colors, such as logos, GIF is perfect.
- JPEG works well for images like photographs that have a lot of color and detail.
- When you require high-quality transparent photos, PNG is the format to use.
3. Optimize Database
All of your website’s textual and encrypted data (such as posts, comments, and pages) are kept in one database if you’re using a CMS like WordPress. However, over time, this database may get filled up with information you don’t need, such as:
- Spam or unapproved comments
- Post revisions and drafts
- discarded pages and posts
By removing these elements from your database, you can reduce its size and improve the speed at which web hosting servers can retrieve requested content. This will impact your website’s performance significantly.
4. Reduce The Code
Your page speed can be significantly increased by optimizing your code (including deleting spaces, commas, and other unnecessary characters).
You can also eliminate formatting, extra code, and coding comments to make your code lightweight. To do this, Google advises using UglifyJS and CSSNano.
5. Use A Content Delivery Network (CDN)
You don’t have to rely on a single server to send your material to users all over the world. Instead use a Content Delivery Network, or CDN, which is a geographically dispersed network of servers that work together to deliver the information faster.
By sharing bandwidth among several servers rather than letting one server handle all of a site’s traffic, CDNs increase site speed considerably. Although Cloudflare is one well-known CDN solution, there are many other platforms to consider as well. A combination of some or all of these options will significantly speed up the loading of your website.
6. Reduce The HTTP Requests Wherever Possible
The majority of web pages demand that browsers send repeated HTTP requests for the page’s various resources, such as graphics, scripts, and CSS files.
In fact, many of these requests are necessary for many web pages. A web page’s overall load time can increase as a result of the round trip that each request causes to and from the server hosting the resource.
A problem with one of the hosts could also affect how quickly or not the homepage loads because it loads resources from multiple distinct providers.
The overall number of assets that each page needs to load should be kept to a minimum due to these possible problems. A speed test should also aid in determining which HTTP queries are taking the longest.
7. Reduce The Number Of External Scripts
Every time a page loads, any scripted website elements that require external loadings, such as external commenting systems, CTA buttons, or lead-generation popups, must also be loaded.
These scripts, depending on their size, might make a website load slowly or not all at once (a problem known as “content jumping” or “layout shifting” that is especially aggravating for mobile users).
8. Enable Compression
Large pages can be reduced in size by zipping them. Compression lowers your pages’ bandwidth, which lowers HTTP response. One tool that is frequently used for this is gzip.
Since Gzip is used by 90% of today’s Internet traffic, you can also give it a try! Set up your server to support compression after Gzip Compression.
The waiting period visitors experience each time they visit your site will be eliminated by temporarily storing data on the visitor’s hard disc.
Browser caching can be used for this. However, the length of time that this data is kept depends on how your server-side cache is set up. You must modify your HTTP headers to set expiry times for specific file types in order to enable browser caching.
10. Work On Your Content
Compressing the content of your website can make a significant difference in load times. Instead of sending a request containing numerous files, all of your web page data is sent via HTTP compression in a single, smaller file. See this HTTP Compression article on Wikipedia for further details.
If you care about giving your users the best possible experience, you shouldn’t disregard the power of great page speed.
Follow our tips given above to achieve this. To help you with this here is a short recap of the tips given above:
- Test Your Website’s Speed
- Image Optimization
- Optimize Database
- Reduce The Code
- Use A Content Delivery Network (CDN)
- Reduce The HTTP Requests Wherever Possible
- Reduce The Number Of External Scripts
- Enable Compression
- Work On Your Content
Let us know if you have any suggestions and your favorite tips discussed so far.
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