Bangambiki Habyarimana rightly says “It used to be said- “Build it and they will come,” now it is “Build it and bribe them in“. “
In other words, your blog post is interesting to read, effectively resonates with your target audience, communicates your organization’s values clearly, and is supported by recent data. The truth is, all your efforts will go in vain unless you can attract the right kind of audience to your website. This is where an effective promotion comes into play.
Do you know? Only 12% of marketers believe their content targets the right audiences with relevant content. This clearly tells us, while there is not any shortage of great content, there is a lack of awareness about promoting content the correct way.
The right promotional tools and strategies will help you attract potential customers, set your brand apart from your competitors, boost brand presence, and earn higher revenue.
This is why we have decided to take this up today. In this, we are going to discuss 17 content promotion strategies to make sure your material reaches the right audience. To get inspired, keep reading.
SOME EFFECTIVE PROMOTIONAL STRATEGIES
1. Incorporate Easy Methods For Sharing Content on Social
There is no denying that any successful content promotion campaign must begin with great content. Clearly, every brand needs content that adds value to the audience.
You may ascertain the content requirements of your audience using various keyword research tools available online. A few examples include Ahref, Semrush, Ubersuggest, etc.
You must make your material shareable in addition to share-worthy. Wondering, what is the difference between these two? Don’t worry, let us educate you.
Making your content share-worthy would propel your readers to share your content. However, making it shareable would give your users the proper means to forward your content to other people to educate them.
You can make your content shareable by adding sharing icons to every piece of material you create. The sharing links should ideally be available in a floating bar that the reader may see as he scrolls through the material. This will enable the readers to share your content whenever they want to with ease.
We suggest you experiment with different icon sizes and positions to see what works for you.
Pro Tip: If you want your readers to share your content make sharing as easy and prominent as possible.
2. Add shareable Visuals
Apart from your blog’s textual content, you must focus on making the visual elements attractive and shareable.
As they rightly say “A picture is worth a thousand words”. To ensure effective marketing of information on social media, it is crucial to ensure that the images used are appropriately sized. It’s important to note that different websites may crop images differently. For example, while Twitter displays a 440 by 220 horizontal rectangle, Instagram displays a 640 by 640 square image. As per reports, images in postings increase engagement by 650% over text-only ones.
People love sharing photos over text which makes it essential for you to add high-quality visuals to your posts. This will motivate readers to spread your articles more widely.
3. Re-purpose Old Blog Content
Repurposing your content increases the usefulness of the material you produce and improves its accessibility. The problem is that content re-purposing isn’t as simple as copying and pasting information from your site to social media.
Instead, it is best to make adjustments to fit the demands of each marketing channel when recycling evergreen content.
Additionally, not everyone in your target audience enjoys reading text-based information.
This is similar to how not everyone favors watching videos, Re-purposing your content will avoid alienating a portion of your target audience by using a particular content format. By repackaging the material into new formats, you can satisfy the need for content from your audience.
Lastly, repurposing content also makes the content updated and boosts your ranking in the search engines by having several content pieces on a single keyword.
4. Build Great Relationships With Your Blog Audience
It’s not always necessary to promote your blog online and on your site; developing genuine relationships with readers can be just as helpful.
Create and grow a foundation of devoted readers first. and rely on them to comment on and spread your blog’s material, which will serve as an effective distribution for you.
To build a healthy relationship with your audience you can reply to all their comments, give them the content they are looking for, resolve their queries through a FAQ section, hold giveaways, and many more.
Building off-site ties with other bloggers and companies is another approach to using genuine relationships to promote blogs. You never know who could share your content in return, so share other people’s on social media, via emails, and via links in your blog posts.
5. Use Social Media
Social media is a vast online community comprising millions of individuals from all corners of the world, making it an extremely lucrative tool for promoting your content. However, it is important to avoid exclusively sharing links to your content and instead create a diverse content calendar for your social media accounts.
This can include 3-4 posts each month that direct people to fresh or relevant blog pieces. Even when not directly referring to a blog article, it is still beneficial to focus on growing your social media following, as over time, these followers will naturally develop an interest in visiting your website. To cater to different audiences, it is recommended to create posts with varying styles and share them across different social media platforms.
6. Influencer Marketing
Influencers possess the ability to impact a vast audience through their actions, as implied by their name. Hence, contacting influencers in your specific field presents a highly favorable prospect for promoting your blog. Nevertheless, numerous rejections from influencers may occur.
To increase your chances of receiving a positive response from an influencer, it is essential to establish a relationship with them before making any requests. You may accomplish this by linking to their blogs or social media pages in your blog posts, enabling you to foster a connection with them over time.
Pro Tip: While drafting an email use catchy subject lines, connect in the very first sentence, and be clear about your asks.
7. Use Copied Content To Your Advantage
You’ll probably include links to other sources in your writing, perhaps when you share a quote, a fact, or a statistic. In the field of content creation, giving credit where credit is due is considered to be ethical. It may also help with the promotion of your content.
Send the author a quick email or social media message to let them know you’ve cited their work, for example, if you linked to their article. You are first giving them credit. Second, you may be creating a new relationship or maintaining an existing one with people in your niche.
Lastly, there is a very good probability that the person you contact will go on to share your work.
8. Consistency Is A Must
It is not at all advisable to share your posts once or twice and then disappear to reappear six months later. You must make sure to STICK to whatever posting frequency you choose. By posting fresh content, you can stay current in your community.
Additionally, you enhance the value of your brand by demonstrating to your audience your dedication to offering the most up-to-date information.
To stay on top of posts, use a content calendar, including upcoming articles, status updates, and promotions that are scheduled.
Not only users but Google also rewards consistency by improving your ranking. So, if you are not consistent, it’s time you get better at it!
9. Frequently Ask Questions To Engage With Your Audience
Writing a blog is no less than having a dialogue with your blog audience. You must actively engage your readers if you want to increase content promotion and encourage more people to share the stuff you provide. One way to achieve this is to post polls or inquiries on social media.
If you send out a newsletter, you may ask for feedback from readers by including a call to action at the conclusion that invites comments, questions, or even suggestions for the kind of content you should publish in the future. This will help you know your audience better, build strong relationships with them, and even encourage them to support you by sharing your material.
10. Guest Posting
Guest posting remains a tried-and-tested marketing strategy that is as effective today as it was in the past. The process involves reaching out to blogs that cater to your niche and presenting them with blog post ideas that can add value to their content. This benefits both parties as it improves the quality of the blog and provides you with a backlink to your website, which can enhance your SEO.
However, guest blogging is a challenging endeavor that requires you to devote time to crafting high-quality guest blog posts and reaching out to writers in your field. To make the process more efficient, you may need to hire freelance writers who can assist you in writing the blog article while you focus on outreach efforts.
11. Paid Ads
Sharing your blog posts on social media is great but what is also great is indulging in paid ads.
You can reach a large number of prospects who would not otherwise be reached by using organic content. You must promote your content marketing across search, display, and social media networks. This will help you transform these prospects into customers.
However, this is not a piece of cake. You need to build a paid promotion strategy and work to track its results.
While drafting this just make sure you select the right content and the right network to promote your content.
12. Improve Your Website’s Functionality
The quality of a piece of content is equally important as its website. When readers experience a bad user experience on your blog, they are likely to quit and may never return the next time they encounter your business.
This makes it imperative for you to asses site performance, find weak spots like big images or broken links, and optimize your site for social media and search engines with its built-in SEO tools.
You can also enhance the user experience by adding great visuals, making the navigation simple, and keeping the website clutter-free by following a minimalistic yet relevant approach.
Establish yourself as the domain expert and expand your network. You can use various social media groups like Facebook and connect with like-minded people to build a meaningful community. You can use this community to your advantage and promote your blogs online.
Another way of networking is attending public events that are related to your niche.
Attending networking events gives you immediate access to a group of powerful figures in your business. Simply by conversing with them, you are effectively reaching out to potential clients.
Even while some networking events may seem like a waste of time, every experience can teach you something new that you can use to better your skill set.
14. Offer Digital or Physical Products
Another way of promoting your content is by offering digital or physical products to your users.
Offering digital products like Shirts, mugs, T-shirts, etc with your branding will not only promote your content (boost your online presence) but also open new revenue streams.
You can also offer digital products like ebooks or niche-related courses to project yourself as an industry expert, earn money, and also promote your brand.
The best is to convert your blogs into ebooks and sell them online. You’ll spend less time and effort doing this.
15. Email Marketing
With billions of active email users, if done effectively, email marketing can be one of the best ways to advertise your blog and convert readers.
This method of blog marketing makes it simple for you to communicate with your readers and notify them about any fresh piece of content.
Personalizing emails for blog readers can also improve engagement on a blog by fostering genuine relationships with them and keeping the audience interested with excellent material.
Before beginning email marketing, the first step is to create an email list, which is a collection of email addresses used to distribute promotional information.
16. Create Controversies
If you want people to talk about your content then drafting controversial content is the way to go.
Although you need to be cautious while drafting one, it could draw a great deal of attention to your blog.
This is because it elicits an emotional response and nudges viewers to click, read, and spread the information.
In fact, Shock advertising, or controversial marketing, is a strategy whereby a brand purposefully shocks or offends an audience by flouting accepted social, cultural, and moral conventions.
Pro Tip: While drafting the content remember to follow a sensible approach and make-up for the readers who got offended.
17. Start Podcasts
You can make audio content called a podcast to express your opinions on numerous subjects.
If you choose to release your files in a series, people can subscribe to your podcast. By recording your audio and attaching it to your blogs for people to listen to or download, you are giving your readers more options to consume your content.
When they are on the road or in a car, many people like to listen to information.
For people to see the amazing content that you have produced it is imperative for you to promote it the correct way.
A blog without promotion is as useless as a clock without a battery. So, you need to make sure you spend equal or more time promoting your blogs as you do while writing them.
There are multiple ways to promote your blogs out of which the best 17 are listed above. To give you a recap, let us summarize them for you:
- Incorporate Easy Methods For Sharing Content on Social
- Add shareable Visuals
- Re-purpose Old Blog Content
- Build Great Relationships With Your Blog Audience
- Use Social Media
- Influencer Marketing
- Use Copied Content To Your Advantage
- Consistency Is A Must
- Frequently Ask Questions To Engage With Your Audience
- Guest Posting
- Paid Ads
- Improve Your Website’s Functionality
- Offer Digital or Physical Products
- Email Marketing
- Create Controversies
- Start Podcasts
Did you find this information useful? Then share it with your contact list. If not, let us know your suggestions and we will serve you better the next time. It will be helpful if you could share some topics for your next reads. Till then, stay tuned for some fresh content daily. See You!