How To Set Up Google Analytics In Your Wordpress Blog

by bloggingdev

Are you a blogger? Do you want to know how to monitor a website’s traffic? Do you wish to utilize visitor tracking in order to expand your company? 

Once you know how many people are visiting your blog, reading your content, and purchasing your products or services, you can start adopting measures to GROW those numbers further.

This is not it! There are a lot of reasons why you should know your analytics well. Therefore, we have decided to take this up today. We are going to talk about various topics in this blog as mentioned below.: 

  • Why you should know your blog’s analytics?
  • How to set up Google  Analytics for your WordPress Blog? 

Shall we begin? Let’s get you started!

 

Importance Of Data Analytics (Top 6 Reasons Why You Need Data)

Data analytics is essential for firms to gain a competitive edge. We may understand the significance of data analytics for businesses today in a few different ways mentioned below.

 

1. Developing Product

Data analytics provides the ability to estimate and explore information. It provides a strong foundation for predicting future outcomes and enables one to comprehend the market’s or process’s current state. Data analysis aids businesses in understanding their existing commercial environment and changes to the processor to necessitate the development of new products that satisfy market demands.

 

2. Brings Out Efficiency In Operations

The value of data analytics in marketing identifies more practical approaches to boost benefits or streamline operations. It aids in identifying potential problems, avoids the waiting period, and resolves them.

 

3. Helps Create Targeted Content (Take Informed Decisions)

Consumer orientation in marketing efforts is improved by anticipating consumers’ wants and needs. It encourages advertisers to target a segment of the overall consumer base with their advertising. You can use it to determine which clientele segment will respond to the initiative the best. Additionally, it costs less to persuade a customer to buy, and boots the marketing efforts work better overall.

 

4. Automate Business Processes

Businesses aiming to make the most proactive decisions can also benefit from the support and coverage provided by business analytics. Businesses may automate every step of their decision-making processes using business analytics, enabling them to provide urgent replies when they are required.

 

5. Reduce Risks

Businesses can lower risks with the help of business analytics. Businesses may reduce both short-term and long-term risks by assisting them in making the best decisions possible based on information like consumer preferences, trends, and other data that is readily available.

 

6. Enhance Customer Satisfaction

Customers have a plethora of options at their disposal, which spoils them with choice.

Businesses use analytics to make sure they can retain their customer base. Companies, for instance, might examine how clients engage with their websites and their previous purchasing patterns. They can analyze patterns in this data and enhance the functionality of their website. This can be as easy as notifying clients via push notification about new blogs, or various other things. As a result, the overall, consumer experience will improve and loyalty will follow. 

Now that you are aware of how crucial it is to understand your data analytics, let us guide you through the process of adding them to your blog so you can start leveraging them- read on!

 

 

HOW TO SET UP GOOGLE ANALYTICS ON WORDPRESS SITE

One of the best advantages for your business may be Google Analytics. Your marketing techniques will be improved, and you’ll learn more about your audience, boosting your sales funnel, thanks to the real-time data you get using the free platform!

 

In other words, the knowledge you gain from Google Analytics isn’t only useful; it also yields financial gains. That’s why, today, we’re going to look at the best Google Analytics WordPress plugins.

 

List of Google Analytics Plugins (Top 8)

  • MonsterInsights
  • ExactMetrics
  • Analytify
  • Enhanced Ecommerce Google Analytics Plugin
  • Google Analytics by 10Web
  • GA Google Analytics
  • WP Statistics 
  • WP Google Analytics Events

Another question you might have is- “why do you need a plugin?” or “can you use Google Analytics without a plugin?”

The answer is “YES”, you can use Google Analytics without a plugin. However, using a plugin makes your job 10 times easier. This is because the interface offered by the Google Analytics is not very user-friendly and might get confusing, especially for the technophobes.

You can know about a detailed review of these plugins online and see what fits your needs the best.

Now that you have chosen a plugin to add to your website, let us show you some steps to do this methodically. 

 

STEPS TO ADD GOOGLE ANALYTICS TO YOUR WEBSITE

 

STEP 1: Download A Plugin (monsterinsights)

Typically, you would need to insert your Google Analytics tracking code into the code of your WordPress website. 

However, you won’t have to worry about writing any code when using MonsterInsights. 

MonsterInsights is the finest Google Analytics plugin for WordPress. It makes it simple for you to link your WordPress site to Google Analytics (both Universal Analytics and GA4) so you can examine all the information you need right in your WordPress dashboard.

Additionally, you can set up complex tracking capabilities like event tracking, eCommerce tracking, form tracking, custom dimension monitoring, outbound link tracking, and much more with just a click of a button. 

Start by going to the Pricing page and selecting the license level that best suits your tracking requirements. Download the plugin zip file from your account page once your license is active.

 

Step 2: Google Sign In

You must now log in or create a Google account (if you already don’t have one). 

Open the Google Analytics website, and then click the Start for Free or Sign in to Analytics links in the top right corner of the page to get started. 

The next step is to log in to your Google account, if you already have one, or to establish a new Google account by clicking the Create account option.

 

Step 3: Establish a Google Analytics Property

On the following screen, after logging into your Google account, select the Start measuring button. 

The Account name for your Google Analytics account must now be entered. Additionally, you’ll see other data-sharing options; tick all the boxes before moving on by clicking Next. 

You must now enter the website’s property information. Enter a name first, then choose a reporting time zone and a currency.

Enter the name of your property, then select your time zone and currency to create a GA4 property. Choose Next.

Complete the remaining fields pertaining to the business, then scroll down and click Create.

At this moment, a popup asking you to accept the Google Analytics Terms of Service may appear. Check the box if you wish, then click “I Accept.”

It is done now! Google Analytics is now active on your account. Now let us add Google Analytics to WordPress.

 

STEP 4: Set Up MonsterInsights

Navigate to the site where you want to install MonsterInsights and go to the WordPress admin dashboard.

Then navigate to Plugins » Add New and click the Upload Plugin from the top menu.

You can choose the zip file you downloaded in step one by clicking the Choose File button on the following screen. The plugin will then be uploaded to your site when you click the Install Now button. 

After the plugin has been downloaded and set up, you can turn it on for your website by clicking the Activate Plugin button.

The plugin setup wizard will launch after the plugin has been activated and will walk you through each stage of setup.

You’ll initially get a notice saying “Welcome to MonsterInsights!” and options for selecting the category of your website. Business websites, publishers (blogs), and online stores are the three choices.

After choosing the category that best fits your website, click the “Save and Continue” option.

Click the “Exit Setup” button at the top if you’d want to skip the setup wizard for the time being.

LICENSE KEY

You must enter your license key in the next screen in order to link the MonsterInsights plugin to your website.

If you are not sure where to get this, don’t worry! Your email receipt or the account section of the plugin website should contain the MonsterInsights license key.

When you enter your license key, your account will be verified, and you may then click the “Connect MonsterInsights” option.

Now, select your account for authentication. This will connect your Google Analytics with your MonsterInsights account.

After this, allow permissions to MonsterInsights.to continue.

You must then select a profile to complete the connection. You must select the appropriate website property if your Google Analytics account is linked to multiple websites.

After selecting your profile, press the “Complete Connection” button.

After a brief delay, the authentication process will be completed, returning you to the MonsterInsights setup page.

You can now view the Google Analytics plugin’s suggested settings.

 

Some Of The Most Crucial Settings

  • Events tracking is enabled by default.
  • Enhanced Link Attribution is also enabled by default.
  • Most popular file types (doc,exe,js,pdf,ppt,tgz,zip,xls) are automatically added to the file download tracking feature.

More settings are visible as you scroll down.

  • Affiliate Link Tracking: It allows you to add more affiliate link pathways and comes with 2 affiliate link paths by default.
  • Access to MonsterInsights Reports – You have control over who has access to the reports.
  • Automatic Plugin Updates – You have the choice to enable or disable the automatic update installation feature.

Click the ‘Save and Continue’ option after going over and making these suggested changes.

You can choose from a variety of tracking options, add-ons, and practical plugins on the following screen.

After that, a new screen will appear with the text “Awesome, You’re All Set!” It indicates that the installation of Google Analytics on your WordPress website has been successful and the setup process is complete.

You are also informed on this screen when you can start seeing your website reports. It can take a few hours to 24 hours, depending on how big your website is. Don’t forget to click the button that says, “Finish Setup & Exit Wizard.”

 

STEP 5: Enable Dual Tracking

If you have both a Universal Analytics property and a GA4 property, you may now set up dual tracking. Dual tracking will enable you to take advantage of Google Analytics 4 while importing all of your past data from Universal Analytics. 

Find the Dual Tracking Profile box by scrolling down to Google Authentication on the main Settings page. Your GA4 Measurement ID or your Universal Analytics Tracking ID, whichever one you didn’t log in with within the setup process, can be entered here.

 

STEP 6: Change The Settings For Enhanced Measurement & Data Retention

Disable Enhanced Measurement

You must deactivate Enhanced Measurement if you generated your own Data Stream in GA4 rather than allowing MonsterInsights to do so for you. To do it, click on your data stream under Admin » Data Streams: 

At this point, click the switch to disable Enhanced measurement. 

A message will appear after you flip the switch, asking whether you’re sure you want to turn it off. Then select Off.

Check to see if enhanced measurement is turned on. Leaving on MonsterInsights’ extensive custom-enhanced tracking can actually produce distorted, inaccurate data.

 

Modify the Data Retention Options 

Your data retention options will be set by default in two months. If you want to be able to utilize your data in custom reports for more than two months (which most people do), go to Admin » Data Settings » Data Retention and use the dropdown now to set the duration to 14 months:

Congratulations, it is done now! You successfully added Google Analytics to your WordPress Website, the correct way. 

Credits: https://www.monsterinsights.com/how-to-properly-setup-google-analytics-in-wordpress/#stepfour

 

TOP 5 BLOGGING INSIGHTS YOUR DATA ANALYTICS CAN TELL YOU

Now that you have set up the data analytics for your WordPress Website, let us briefly tell you some important factors you could make use of to take your blogs to the next level.

 

1. Organic Search Impressions

The number of times your article or page has been viewed in the Search Engine Results Pages is referred to as an “impression”. 

The higher your blog entries rank in the SERPs, it can gain greater visibility (and, consequently, visitors) through organic search

Your task is to use SEO best practices and develop content around popular search queries if you have a low number of impressions, as your search presence might not be strong enough to acquire the organic traffic figures you’re after.

 

2. Number Of Clicks (Organic)

The searcher must be persuaded to click on your material by its engaging nature. Your blog will see an increase in traffic as your content receives more organic clicks. Check your impressions first if you discover that your clickthrough rate is low. If your perceptions are also low, you must attempt to raise them. 

On the other hand, if your content targets a low-volume query, your impressions may suffer.

 

3. Total Views And Visits

A visit counts how many times a user has viewed your website. The number of times a person has viewed a page is referred to as page views. Since visitors can browse several pages within a single session, it’s crucial to remember that there may be multiple page views for each visit. 

These broad metrics can reveal:

  • No matter if blog traffic is increasing or decreasing
  • Page views per visit on average (i.e. whether a user is engaging with multiple pieces of your content when they do visit)
  • Average views per post (the average reach of your work)

 

 

4. Traffic Source

The referral sources for your blog will inform you of the locations (and websites) from which readers are visiting it, as well as how they discovered it. 

Use this information to spot issues with your blog’s visibility and to assist determine the possible causes of your blog’s poor traffic. Is the majority of your traffic coming from social media platforms despite your active social media promotion, or is it the opposite? 

Make sure your blog content is optimized with the keywords your target audience uses to search so that it is found in search engines. You should also devote some resources to promoting your blog on the websites where your audience is most likely to be found.

 

5. Bounce Rate

The bounce rate of your blog will show you how frequently readers leave without visiting any other pages.

Don’t be misled by some implications of bounce rate, even while it’s a great indicator of the value of your content and the general stickiness of your blog. While you certainly want readers to hang around and read more blog posts, you probably wouldn’t think it was awful if they went to one of your landing pages and filled out a lead-capture form after clicking a CTA at the end of your piece.

However, if visitors are frequently switching from your blog to a different website, you should take steps to improve the caliber of your content.

 

CONCLUSION

Knowing your data analytics will not only help you take your business to new heights but also help you grow as an entrepreneur. You are capable of making much more informed decisions, tracking your result, and understanding the market better. So, if you have not started tracking your data then you should begin doing it, NOW! 

Follow our easy guide (above) to add Google Analytics plugin to your WordPress site and enjoy the benefits.

 

Do you have any suggestions for us? Let us know in the comment box below. we would also love to hear some of your future topic suggestions, so drop some for us! Stay tuned for more articles, see you.

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