You are a writer and not an artist so why do you need to add pictures to your blog post? According to stats by MOVABLE INK our brains were built for visual information.
- 90% of the information processed by the brain is visual.
- It takes only 13 milliseconds for the human brain to process an image.
- The human brain processes image 60,000 times faster than text.
- 80% of people remember what they see, compared to ten percent of what they hear and 20 percent of what they read.
- In responses to a recent survey, 95% of B2B buyers said that they wanted shorter and more highly visual content.
- Publishers that feature visual content grow traffic 12 times faster than those that don’t.
- Most people only read 20-28% of the words on the page.
- 55% of website visitors spend less than 15 seconds actively reading.
So, it’s safe to say that most people don’t read text.
However, surprisingly most writers don’t understand the importance of adding images
Is it you? then this post is your perfect match
10 KEY POINTS TO KEEP IN MIND WHILE ADDING IMAGES TO YOUR BLOG
1. BREAK YOUR MONOTONY
Text becomes hard to read if written without any pictures. Readers will try to find another resource if they find your content full of text and no pictures. Let’s understand this through an example:
In both Pictures 1 and 2, the text displayed is the same yet picture 2 is immeasurably more readable.
The simple answer is: only because of pictures! This is the power of using images in your blog post over a wall of text. Nobody likes to read black and white walls of text!
2. DON” T USE BLURRY PICTURES
Be very careful with the quality of images that you use! Just like quality content, your readers want to see quality images too. Look at the image below-
Which image do you like?
The right one!
Clearly, including poor-quality images is just as bad as including no images at all. So, always use Good Quality HD images for a seamless reader experience!
3. USE COPYRIGHT-FREE IMAGES
Writers, bloggers, and students are often penalized for using others’ images without giving them any credit. You need to be very careful while using any image from the internet. Mentioned below are different kinds of legal images that you need to know:
- Royalty-free: Royalty-free images aren’t free as the name suggests. With a royalty-free image, you can usually use it as you choose, but you are not allowed to edit or resell it.
- Rights Managed: Normally with these images, you purchase a single-user license for the particular image in question. You have to decide, before you use it, just how you plan to use it. For example, if you use one of these images in your blog post, you can’t then use the same image in a video. You would need to purchase an additional license.
- Public domain: Public domain images have no restrictions. You don’t need to ask for any permission before using these images. Although it’s the general consensus you provide attribution, it’s by no means mandatory.
- Creative Commons: Images have been granted access by the creator. But in most cases, you will need to provide attribution to the creator.
To save yourself from any enigma, you can either buy images or use good-quality images referring to the owner.
4. KNOW YOUR RESOURCES
You can be easily spoiled for choice these days! Therefore, you need to know your resources clearly. Here are a few choices that you may want to consider:
- Unsplash is where you can copy free images without referring to the owner
- Pixabay is similar to Unsplash and gives you free images for use
- Shutterstock is a hub of over 200 million royalty-free images to buy from.
- Pexels has a wide variety of royalty-free images licensed under Pixel.
- iStockphoto has a variety of affordable HD images at affordable prices.
5. COMPRESS YOUR IMAGES
Don’t use heavy images in your article, optimize them for your page. This will not only increase your page speed but also boost SEO. Google doesn’t like slow websites.
Ideally, the image size should be lesser than 300. Below is a list of tools that will help you resize your images:
6. USE INFOGRAPHICS
Infographics are a visual representation of information. Examples include a chart or a diagram. They are probably the best way to explain your content. Statistically speaking infographics are 3 times more shareable than text on social media platforms.
They are not only easy to read but also attractive. Apart from other visual marketing sources infographics are the cheapest. You don’t require a professional to create infographics for you. Consequently, infographics are very versatile. You can put them in your blog or even share them on social media as a separate post.
Here is an example for you!
7. PUT ALT TEXT
Google doesn’t understand pictures but text! It’s very critical to put ALT text for the image that you use.
Here are 3 main reasons to support the argument:
- Google interprets the image by the alt text used for the image. If you forget to put it Google will be unable to crawl the.
- When your images fail to show up, most browsers display the ALT text instead.
- If your image is about “blog writing” and your ALT text is also “blog writing”. Chances are when someone does a Google Image search about blog writing your image will show up. Hence, high visibility chances.
8. MAINTAIN ASPECT RATIO
The aspect ratio is the ratio of the width to height on the displaying screen. When you add an image you don’t want it to be too big that it becomes the showstopper of your blog and takes away all the attention. On the other hand, you don’t want the images to be too small to be noticeable.
Remember to maintain the aspect ratio of your images. The width of your images should not exceed your content width. Additionally, align your images either to the right or center of your page. This will not disturb the reader’s natural point of observation which is left to right and hence your content remains easily consumable.
9. USE HAND-DRAWN IMAGES
It’s always advisable to use hand-drawn images wherever possible. The Oatmeal is a great example website that uses hand-drawn images to convey its message beautifully. Hand-drawn images are probably the most difficult kind of images with the highest probability of being shared.
It not only makes your content look very personalized but also very eye-catchy.
Since not all writers use hand-drawn images, it is a great way to stand out in the crowd. Not only this, you can make your message more impactful and memorable using hand-drawn images. A great example of a hand-drawn image is one below:
10. KNOW THE CORRECT NUMBER
An obvious question that might pop up after reading the above points is:
“How many images to use per blog?”
The simple answer to this is as many as you can!
But for those who would like to know it more precisely: One image per 150 words should be good. However, the number of images should vary from one post to another. Overstuffing images just for decoration without any relevance looks very unprofessional. So, make sure that you put images to support your content and not randomly. In the end, it’s your blog post and not an Instagram feed!
The human brain understands visual representation faster rather than a textual block.
Images are a great way to communicate with your readers. If done in the correct way it can make your blog post look more attractive, shareable, and engaging.
But, remember to include sensible pictures in your blog and not random pictures just for decoration. You can even add hand-drawn images to make them more personal and memorable.
Additionally, infographics are a great way to represent useful information.
Most importantly, re-size your images whenever needed, and don’t put heavy pictures in blog posts to slow down the loading speed.
Neither readers nor Google likes to wait for the website!
Think of your images the same way you think of your content. Don’t be lazy!
Do you agree with us? Let us know why adding images is vital for you. Comment down your most loved tip shared above or what would you like to read next? Stay tuned for more content!