Social Media Marketing (Complete Guide: For Bloggers)

by Shahil Shah

Are you a blogger? Have you created a social media community? Do you want to market your blogs on various social media platforms? Great! This article will review some crucial strategies for increasing blog traffic once you build your social media community. 

Most people think that sharing on social media is simple. However, many blog owners would agree that it takes a lot of work to do more than simply share every blog article on social media. 

You need a clear strategy to increase engagement and generate genuine leads from different social media platforms.

If you don’t know how? Don’t worry! This piece will list several strategies for promoting your blog content on social media. As these strategies have been successful in growing some of the most popular blogs on the Internet, you can relax and read on! 


3 Types Of Media For Digital Marketing/ Promotion

Before we get on to an extensive social media plan, let us know the media available to market our blogs. 

Earned, owned, and paid media are three pillars of a strong digital marketing strategy. Each component is equally important to the whole and works together to form a comprehensive digital marketing plan.


The role of each component and how they interact to create a cohesive marketing mix are shown in the above image.


Earned Media

Earned media is the term used to describe the publicity a brand or content receives through organic methods. This is usually generated through positive word-of-mouth, social media mentions, media coverage, reviews, or other user-generated content.

Earned media is often considered more credible and trustworthy, as it is generated by third parties rather than directly paid for by the brand or content creator. This helps you increase your search engine rankings greatly. It can also help increase brand awareness, build reputation, and drive traffic or engagement without incurring direct advertising costs. Examples of earned media include online reviews, social media shares, press mentions, and influencer endorsements.

Owned Media

Owned media refers to the online assets a company or individual has full control over, such as their website, blog, social media profiles, and email lists. These digital properties are owned and managed by the entity, providing a platform for the entity to communicate and engage with its audience directly without relying on third-party platforms. Owned media allows for greater control over content, messaging, and branding and can be used to build and maintain a loyal audience. It is an important component of a comprehensive digital marketing strategy.


Paid Media

Paid media refers to marketing efforts that involve paid advertising. It includes various methods such as display advertisements, pay-per-click (PPC) campaigns, sponsored content, influencer marketing, social media advertising, and other paid promotions. Paid media allows businesses to reach their target audience by paying for ad placements on different platforms, such as social media, search engines, websites, and other online channels. It is a way to amplify brand visibility, drive website traffic, increase conversions, and generate revenue by investing in paid advertising campaigns. Paid media is one of the key components of a comprehensive marketing strategy and can complement earned media (organic) and owned media (owned channels) efforts to achieve marketing goals.


Top 5 Tips To Choose The Right Social Media Platform

how to do social media marketing for blogger

New social networks appear to launch every month. Although several options exist to advertise your blog on each social network, most individuals find it unreasonable to use them all. 

Focusing on just a few social networks, or perhaps just one, is preferable to get the best results. Here’s how to choose the ideal social media platform to advertise your blog:


1. Know Your Readers

To whom are you writing your blog? Readers, of course. Therefore, the audience should always come first when selecting a social media platform. Nothing else—not even size—matters if your audience isn’t engaged with the channel. For instance, Facebook has more active members than any other network, but you should be there if your target demographic frequents Snapchat.

The number of people using social media is over 4.48 billion worldwide, with the average user accessing 6.6 social media platforms monthly. So, while ng where to establish a presence, you d consider other variables. 


2. Consider Your Blogging Type

Your channel choice should be influenced by your type of blog or any product or services you offer. In short, brand personality and business model need to be considered.

While for Art bloggers, Instagram can be a more valuable option, whereas, for B2B companies writing blogs to promote their brand, LinkedIn can be more valuable.


3. Know Your Competitors

Conducting a competition analysis is crucial while creating a social media plan. Some of the many insights you must have to make an effective strategy are listed below: 

  • Which platforms do they employ
  • What’s working for them and what’s not
  • How attentive each channel’s viewership is
  • Even if you shouldn’t follow a competitor’s lead, observing what others in your industry are doing might be helpful to ensure that you’re making an informed decision.


4. Know About The Platforms Available

Every social media site has its own personality and means of communication. While LinkedIn is fantastic for exchanging professional skills and business information, Twitter is great for conversations and hot topics. Additionally, Instagram Stories are just as fleeting as Snapchat Stories. However, Snapchat was the first to introduce disappearing posts. 

Ensure you are familiar with the communication protocol and understand the channels you are considering. This will assist you in choosing the ideal platform(s) for your blogging/business.


5. Manage Your Time

Social media requires dedication, and all social media algorithms reward consistency. Therefore, you must take care of it, nourish it, and give it what you want to receive in return. You should only have one or two social media channels if you only have one individual who can dedicate five hours per week to social media. You can have multiple channels if you have a full-time employee. So, figure out your marketing team or your scheduler accordingly.  

Now that you know how to pick the right social media platform for your blogging business let us tell you some marketing tools for better management/growth.


Top 6 Tips To Promote Your Blog On Social Media

Now that you have chosen your social media platform, below are some tips to promote your blog on them:


1. Work On Your Content

It’s important to remember that this advice applies not only to effective social media marketing but also to ensure the success of your blogs.

Your audience wants to be seen as cool and knowledgeable when they share content, so it’s essential to create interesting, helpful, shareable, and unique content with specialized knowledge that is not easily found elsewhere. Even if the substance of your blog article is strong,. Crafting engaging and appealing content is crucial for social media marketing and blogging success. 


2. Integrate Social Media

how to promote blog on social media

Incorporating social media into your blog helps to connect your content with your social media presence. If you want people to engage with your page, you must provide them a clear way.

However, overwhelming readers with excessive social networking buttons beyond Twitter and Facebook can be counterproductive. It’s essential to evaluate the size of your social media following and determine whether additional buttons are justified. The excessive inclusion of social media share buttons may lead to reader frustration and fewer shares.

Moreover, adding unnecessary social media integrations can slow down the loading time of your page. Therefore, it’s important to strike a balance and only include relevant and meaningful social media integration on your blog to enhance the user experience.

Experiment with different locations, shapes, and sizes for the social media icons and see what works best for you.


3. Build Healthy Relationships

It’s common sense to keep up with other bloggers in your niche, but how can you leverage that knowledge to improve your blog? Here are a few simple tactics to harness the power of other bloggers’ social media influence to benefit your site.

1. Engage With Their Content

To express support and gratitude for the knowledge offered by fellow bloggers, it’s beneficial to interact with their posts through various social media platforms. Sharing their content showcases your appreciation and increases their likelihood of visiting your site.

They may even reciprocate by sharing your content with their audience, creating a mutually beneficial relationship. Engaging with other bloggers on social media can foster meaningful connections and expand your blog’s reach. So, don’t hesitate to show support and engage with fellow bloggers through social media to build a supportive blogging community.


2. Posting as a Guest

Invite bloggers in your niche to write guest posts and vice versa.


3. Link Back To The Experts

Consider creating a blog post titled “Top 10 List of Bloggers in Your Niche” and include links to these bloggers. When you do, they will likely acknowledge the link and even share the post on their social media accounts, amplifying your content to their audience.

Similarly, suppose you mention subject matter experts in your field who do not have blogs. In that case, they may also share your post on their various social media platforms as a result of the Mention, further expanding the reach of your content. This approach can be a strategic way to collaborate with influencers in your niche and leverage their social media presence to increase the visibility of your blog or content.


 4. Join Forums

To avoid violating rules, sharing your blog link on many reputable forums across diverse fields is typically prohibited unless you are an active and participating member. This entails engaging with other members, addressing their queries, and contributing to the discussion. Hence, if you aim to promote your blog through social media, allocating considerable time to engage in industry-related forums is recommended.

5. Join Groups

Interact with individuals who share similar interests. Participating in Twitter Chats, Google Hangouts, Quora, Reddit, and similar platforms can be excellent networking options and socializing with similar interests. Building meaningful relationships in these online communities can lead to increased visibility for your blog and personal brand. Remember to focus on genuine engagement and providing value to others rather than simply promoting your blog overtly.

6. Consistency Is The Key

Share content regularly. Do not share them all at once for one week before disappearing the next. You can use scheduling tools like Hootsuite and SproutSocial (mentioned below) to consistently post your content to social media sites. 

Apart from these tools, there are many marketing software that can help you attract more prospects. To know more, stick on!

Best Social Media Marketing Software to Increase Blog Traffic (Top 16 Tools)


As Harsh Chopra, a social media expert quotes “Although practically all businesses use social media, relatively few do it effectively. As a result, despite investing a lot of money, they see little progress”.


Therefore, we have a list of social media marketing tools to boost your site traffic.


1. Hootsuite

This platform plans and posts content on social media platforms like Instagram, Facebook, and LinkedIn. The best part is that all this can be automated using the “scheduling feature” without worrying about forgetting to post them.


2. Buzzstream

You’ll probably need important industry influencers to promote your work if you want to reach the correct audience, and a lot of them. You may use Buzzstream to locate the right social media profiles and contact details for these powerful content marketers.


3. MeetEdgar

Done with creating new stuff to post on social media profiles? Not to worry. When you don’t have any new content to post, use MeetEdgar to recycle your previous postings. Using this tool will help you keep your posting list full.


4. Google Search Console

Google Search Console can assist you in continuously monitoring the traffic to your website. It thoroughly analyzes your blog visits according to the location and device. 

Social media marketers should use Google Search Console as a useful tool. Adding connections from other blogs or websites can improve the pieces that receive little traffic and learn what your visitors seek.


5. Buffer

Buffer makes it easier for you to manage and schedule your articles and choose the best day or time of the week to post fresh material. You can also use Pablo, an image-enhancement application, to add text and various effects to your photographs. 

You can also see which posts receive the most traffic with their visual reports and engagement tracking metrics. This way, you can create your new posts accordingly.


6. Social Pilot

SocialPilot is a social media marketing tool that professionals, teams, and businesses can use to automate social media management. It helps users at every step – from publishing posts on their profiles to analyzing their posts’ performance.


7. Agorapulse

Agorapulse is used to plan and schedule social media content, engage audiences, listen to keyword phrases, and assess the effectiveness of social media campaigns. Facebook, Instagram, LinkedIn, Twitter, and YouTube are the current five key platforms the system integrates with.


8. Sprout Social

Sprout Social is a platform designed to help businesses manage and optimize their social media presence. It offers a range of tools for social media analytics, engagement, and publishing across various social media platforms.

The platform provides post-scheduling, social listening, trend analysis, team collaboration, reporting, and more features. SproutSocial also integrates with other tools like Google Analytics, Bitly, and Salesforce, enabling businesses to track their social media performance and improve their overall marketing strategies. 


9. Missinglttr is an automated social media marketing solution designed to create strategic, automated social media campaigns that drive traffic for an entire year.


10. Buzzsumo

Buzzsumo is a web-based tool that allows users to analyze the popularity of content on various social media platforms. It helps content creators and marketers identify trending content and key influencers and monitor mentions of their brands or products.

The tool provides insights into the number of social media shares, backlinks, and engagement metrics of any given topic, domain, or keyword. This information can be used to develop content strategies, improve engagement rates, and boost online presence. 


11. Mention

Brands and agencies can manage social media, listen to their audience, and monitor the web with the help of Mention.

It’s simple to stay on top of the topic because Mention allows you to research your competition, locate relevant influencers for influencer marketing campaigns, and reply to comments and mentions on various social media platforms.


12. Sumo

Sumo offers a comprehensive set of beneficial traffic and social media solutions that can enhance your marketing approach. The social shares function is the most pertinent for social media since it makes it simple for website users to share your material on social media and maintains track of the total number of shares.


13. AdEspresso

AdEspresso is a platform that enables real-time analysis of Facebook, Instagram, and Google ads. It removes any uncertainty about how your ads connect with people in line with your campaign name and targeting information. 

When your campaign runs, you can see what’s working (and what isn’t) by creating and managing your ads for all three platforms in one location.


14. Bitly

Short URLs look better and are simpler to remember than long ones, which are frequently difficult to remember and share. Do you agree? To overcome this problem you can use Bitly, a link shortener tool, to overcome this problem. 

Bitly tells you who clicked and on what, when, and where. Bitly is a potent internet marketing tool used to measure clicks, view site referrals, and identify regions with the most clicks. It has proven so useful that Google has incorporated it into their Google Campaign.


15. Rebrandly

The most sophisticated link shortener for making branded links and unique short URLs is Rebrandly. Rebrandly Social Share allows you to create share links for Facebook, Twitter, LinkedIn & Google+, and pin links for Pinterest, with all of the typical benefits of Rebrandly’s link management platform.


16. AddThis

It’s REALLY simple for your viewers to share your blogs on their preferred social media platforms thanks to AddThis’s well-known social share buttons. What’s best? It’s unpaid. 

200+ international social networks, including Facebook, Instagram, Pinterest, WhatsApp, and more, are integrated with this tool. They have some tools that are fully customized to choose various colors to match your brand’s identity. 

The Smart Sorting feature automatically displays readers’ most recent and frequently used social media channels. This can increase sharing by 20%! 



Integrating social media into your blog can easily take your blog to the next level. In this article, we have discussed different media types available for blog promotion and some tips for choosing the right social media platform and promoting your blogs on them. Lastly, we have provided social media marketing tools to attract more visitors and make your marketing strategy more effective. So, if you are looking for these, this blog is the best fit for you!


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