Are you a blogger? Have you created a social media community? Do you want to market your blogs on various social media platforms? Great! In this article, we’ll go through some crucial strategies for increasing blog traffic once you’ve built your social media community.
Most people think that sharing on social media is simple. However, a lot of blog owners would agree to this that it takes a lot of work to do more than simply share every blog article on social media.
If you have to increase engagement and generate genuine leads out of different social media platforms then you need to have a clear strategy in mind.
If you don’t know how? Don’t worry! In this piece, we will list several strategies for you to promote your blog content on social media. As these strategies have been successful in growing some of the most popular blogs on the Internet, you can relax and read on!
3 Types Of Media For Digital Marketing/ Promotion
Before we get on to some extensive social media plan, let us first know what are the types of media available to market our blogs.
Earned, owned, and paid media are three pillars of a strong digital marketing strategy Each component is equally important to the whole and works together to form a comprehensive digital marketing plan.
The role of each component and how they interact to create a cohesive marketing mix are shown in the above image.
Earned media is exposure or publicity gained through strategies other than paid marketing.
If no one visits or engages with a website or social media platform, what good is it? Earned media comes into play here. Online word-of-mouth, or earned media, typically takes the shape of ‘viral’ tendencies, mentions, shares, reposts, reviews, recommendations, or content picked up by third-party websites.
Strong organic search engine rankings combined with brand-generated content are typically one of the most potent forces behind earned media. Good content and first-page rankings are often the primary factors in earned media.
Any website that you own and that is specific to your brand is considered owned media.
A website is one of the most prevalent forms of owned media, however, blog sites and social media platforms are also examples. Your website and other platforms like social media and blogs are all extensions of your overall brand.
You have more opportunities to increase your brand’s presence in the digital sphere, the more owned media you have.
Paid media is just marketing that you pay for. In a broad sense, it is used to advertise content to generate earned media and send visitors to owned media platforms.
Paid media advertising is available on social media platforms like Facebook, Twitter, and LinkedIn, which may assist promote both your content and your website.
Paying influencers to promote your goods or services can also help your content go viral by increasing its visibility and recognition.
Retargeting, Pay Per Click (PPC), and display advertisements are other efficient paid media mean to send visitors to your owned media sites, such as your website, in order to boost traffic or conversions.
Top 5 Tips To Choose The Right Social Media Platform
New social networks appear to launch every month. Although there are several options to advertise your blog on each social network, most individuals find it unreasonable to try to use them all.
Focusing on just a few social networks, or perhaps just one is a preferable strategy to get the best results. Here’s how to choose the ideal social media platform to advertise your blog:
1. Know Your Readers
To whom are you writing your blog? Readers, of course. Therefore, the audience should always come first when selecting a social media platform. Nothing else—not even size—really matters if your audience isn’t engaged with the channel. For instance, Facebook has more active members than any other network, but if your target demographic frequents Snapchat, you should be there.
The number of people using social media is over 4.48 billion worldwide, with the average user accessing 6.6 social media platforms on a monthly basis, so, while deciding where to establish a presence, you should surely take other variables into account.
2. Consider Your Blogging Type
Your choice of channel should be influenced by your type of blog or any product or services you offer. In short, brand personality and business model need to be considered.
while for Art bloggers Instagram can be a more valuable option, whereas, for B2B companies who are writing blogs to promote their brand, LinkedIn can be more valuable.
3. Know Your Competitors
Conducting a competition analysis is crucial while creating a social media plan. Some of the many insights you must have to make an effective strategy are listed below:
- Which platforms do they employ
- What’s working for them and what’s not
- How attentive each channel’s viewership is
- Even if you shouldn’t follow a competitor’s lead, it might be helpful to observe what others in your industry are doing to ensure that you’re making an informed decision
4. Know About The Platforms Available
Every social media site has its own personality and means of communication. While LinkedIn is fantastic for exchanging professional skills and business information, Twitter is great for conversations and hot topics. Additionally, Instagram Stories are just as fleeting as Snapchat Stories, however, Snapchat was the first to introduce disappearing posts.
Make sure you are familiar with the communication protocol and spend some time understanding the channels you are considering. This will assist you in choosing the ideal platform(s) for your blogging/business.
5. Manage Your Time
Social media requires dedication and all social media algorithms reward consistency. Therefore, you must take care of it, nourish it, and give it what you want to receive in return. You should only have one or two social media channels if you only have one individual who can dedicate five hours per week to social media. You can have multiple channels if you have a full-time employee. So, figure out your marketing team or your scheduler accordingly.
Now that you know how to pick the right social media platform for your blogging business, let us tell you some social media marketing tools for better management/growth.
Top 6 Tips To Promote Your Blog On Social Media
Now that you have chosen your social media platform, below are some tips to promote your blog on them:
1. Work On Your Content
Although this advice is not just applicable for effective social media marketing but also to make your blogs a big success.
Always remember this: Your social media audience wants to appear hip and intelligent through the content they share. They won’t simply share stuff on their personal handles.
Therefore, the content you create must be interesting, helpful, shareable, and unique( special knowledge that is hard to come from elsewhere).
Readers will be drawn to your blog article despite its substance if the title and graphics are captivating. So, make sure you do not neglect these.
2. Integrate Social Media
By integrating social media into your blog, you’re bridging the gap between your content and well-known social media platforms
Visitors to your blog require a simple way to interact with it and share its material on social media, which should reflect clearly on your blogging site.
On some blogs, there are seven or eight social networking buttons, which is too much! Make sure your social media following is substantial enough to justify a button (other than the usual Twitter and Facebook).
Your readers may become irritated by too many social media share buttons, which will reduce the number of social shares.
Additionally, putting up pointless social media widgets could make your page load slower.
Experiment with different locations, shapes, and sizes for the social media icons and see what works best for you.
3. Build Healthy Relationships
Being aware of other bloggers in your niche is an obvious sense, but what can you do to use that knowledge to advance your own blog? Here are a few easy strategies for using other bloggers’ influence on social media for your own site.
1. Engage With Their Content
Read, share, and leave comments on other bloggers’ posts via different social media platforms to show support or thank the knowledge offered.
The blogger will undoubtedly visit your site if you share their content and they might even return this favor by sharing yours as well!
2. Posting as a Guest
Invite bloggers in your niche to contribute to your site as guests, and then do the same for them. This not only provides you with links from websites in your niche but also a chance for them to share and update content about your blog on social media.
3. Link Back To The Experts
Link back to the bloggers in a post titled “Top 10 List of Bloggers In (Your Niche)”. They will undoubtedly acknowledge a link back and make a post about it on each of their social media accounts.
For subject matter experts in your field who don’t have blogs, you may use the same approach. They might share your post on their numerous social media platforms as a result of a mention.
4. Join Forums
Many reputable forums in virtually all genres forbid sharing a link to your blog unless you have been an active participant and have responded to other members’ questions. Therefore, you should only use this social media blog advertising advice if you plan to invest a lot of time in forums related to your industry. Simply enter “niche + forum” into the search bar on Google to find forums in your niche.
5. Join Groups
Join communities on Facebook and LinkedIn that are related to your niche. These are effective venues for promoting your blog and yourself as they have a group of like-minded people in them.
Instead of aggressively promoting your blog, you may begin by participating in discussions and answering questions from readers, just like you would in a forum. In the future, you might exchange links to blog postings.
Meeting up with others in your social network in person or virtually is another way to socialize. Utilizing Twitter Chat and Google Hangouts, Quora, Reddit, etc can be a great option.
6. Consistency Is The Key
Share content on a regular basis. Do not share them all at once for one week before disappearing the next. You can use various scheduling tools like Hootsuite and SproutSocial (mentioned below) to remain consistent in posting your content to social media sites.
Apart from these tools, there are many marketing software that can help you attract more prospects, to know more, stick on!
Best Social Media Marketing Software to Increase Blog Traffic (Top 16 Tools)
As Harsh Chopra, a social media expert quotes “Although practically all businesses use social media, relatively few do it effectively. As a result, despite investing a lot of money, they see little progress”.
Therefore we have a list of social media marketing tools for you to boost your site traffic.
This is a platform used for planning and posting content on social media platforms like Instagram, Facebook, LinkedIn, etc. The best part is all this can be automated by using the “scheduling feature ” without having to worry about forgetting to post them.
You’ll probably need important industry influencers to promote your work if you want to reach the correct audience and a lot of them. You may use Buzzstream to locate the right social media profiles and contact details for these powerful content marketers.
Done with creating new stuff to post on social media profiles? Not to worry. When you don’t have any new content to post, use MeetEdgar to recycle your previous postings. Using this tool will help you keep your posting list full at all times.
4. Google Search Console
Google Search Console can assist you in continuously monitoring the traffic to your website. It offers a thorough analysis of your blog visits according to the location and device.
Social media marketers should use Google Search Console as a useful tool. By adding connections from other blogs or websites, you can improve the pieces that receive little traffic and learn what your visitors are looking for.
Buffer makes it easier for you to manage and schedule your articles and choose the best day or time of the week to post fresh material. You can also use Pablo, an image-enhancement application, to add text and various effects to your photographs.
Additionally, you can see which posts are receiving the most traffic with their visual reports and engagement tracking metrics. This way you can create your new posts accordingly.
6. Social Pilot
SocialPilot is an easy-to-use social media marketing tool that helps professionals, teams, and businesses automate their social media management. It helps users at every step – right from publishing posts on their profiles to analyzing their posts’ performance.
Agorapulse is used by customers to create & schedule social media content, engage audiences, listen for key terms, and analyze social media performance. The system currently integrates with five major platforms: Facebook, Instagram, LinkedIn, Twitter, and YouTube.
8. Sprout Social
Sprout Social is a social media management and intelligence tool for brands and agencies of all sizes to manage conversations and surface the actionable insights that drive real business impact.
It’s dependable that a major component of marketing is research. You need to know what your rivals are doing and whether what you’re doing is effective, if you want to succeed and overshadow the.
This is where a research tool called Buzzsumo comes into play. BuzzSumo is a cloud-based platform that helps you discover the best engagement, content, and outreach opportunities across social and search. Discover new keywords, trending stories, customer questions, and content success, all while monitoring what’s most important to your brand.
Mention enables brands and agencies to monitor the web, listen to their audience, and manage social media.
It’s simple to stay on top of the topic because Mention allows you to research your competition, locate relevant influencers for influencer marketing campaigns, and reply to comments and mentions on various social media platforms.
Sumo offers a comprehensive set of beneficial traffic and social media solutions that can enhance your marketing approach. The social shares function is the most pertinent for social media since it makes it simple for website users to share your material on social media and maintains track of the total number of shares.
AdEspresso is a platform that enables real-time analysis of Facebook, Instagram, and Google ads. It removes any uncertainty about how your ads connect with people in line with your campaign name and targeting information.
When your campaign is running, you can see what’s working (and what isn’t) by creating and managing your ads for all three platforms in one location.
Short URLs look better and are simpler to remember than long URLs, which are frequently difficult to remember and share. Do you agree? To overcome this problem you can use Bitly a link shortener tool.
Bitly tells you who clicked and on what, when, and where. Bitly is a potent internet marketing tool used to measure clicks, view site referrals, and identify regions with the most clicks. It has really proven to be so useful that Google has incorporated it into their Google Campaign.
The most sophisticated link shortener for making branded links and unique short URLs is Rebrandly. Rebrandly Social Share allows you to create share links for Facebook, Twitter, LinkedIn & Google+, and pin links for Pinterest, with all of the typical benefits of Rebrandly’s link management platform.
It’s REALLY simple for your viewers to share your blogs on their preferred social media platforms thanks to AddThis’s well-known social share buttons. What’s best? It’s unpaid.
200+ international social networks, including as Facebook, Instagram, Pinterest, WhatsApp, and more, are integrated with this tool. They have some tools that are fully customized to choose various colors to match your brand’s identity.
Additionally, the most recent and frequently used social media channels of readers are also automatically displayed first by the Smart Sorting feature. This can increase sharing by 20%!
By integrating social media into your blog, you can easily take your blog to the next level. In this article, we have discussed different types of media available for blog promotion, and some tips to choose the right social media platform and promote your blogs on them. Lastly, we have also given some social media marketing tools to attract more visitors and make your marketing strategy more effective. So, if you are looking for these this blog is the best fit for you!
Did you find this information useful? If yes then share it with your contacts and help them grow with you. And do not forget to stick with us, as we update our content pool regularly!