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BLOG – A VITAL ONLINE CONTENT MARKETING COLLATERAL
Wondering how to build a good market reputation for your brand? If, yes then you are reading just your perfect fit.
Let’s dive in!
The Key to building and sustaining sales and market reputation success is marketing and branding outreach to targeted audiences.
Why?
This is because multi-channel content marketing informs targeted audiences about the new evolutionary changes in the corporate and product domains of a business. This enables the brand to sustain the market edge connected to emerging customer needs and aspirations.
DEFINITION
A blog is online marketing collateral that enables businesses and individuals the opportunity to share extensive details on the latest developments. In terms of product innovation and corporate process restructuring to make both business and professionals more attractive to potential customers.
As Google loves those businesses and individuals who regularly update their blogs with newer relevant information, blogging regularly using trending keywords is a smart way of regularly boosting SEO rankings.
Over the years, being SEO smart has enabled businesses and marketing professionals to effectively transform themselves. SEO actually stands for Smart, Engaging & Outstanding to be able to align to the latest Google’s SEO updates and also stay more attractive to people than immediate competition.
TYPES OF BLOGS
A blog as discussed earlier is a piece of information displayed on a website in reverse chronological order ( latest first ). It can also be referred to as textual content derived from leveraging top-performing keywords culled from keyword search tools. You can also start your blog with the proper process.
A blog’s key content and marketing intent are customer needs-oriented. Since top-performing keywords indicate what people are searching for.
There are different kinds of blogs including –
-
- Food Blogs
- Travel Blogs
- Fashion Blogs
- Design Innovation Blogs
- Photography Blogs
- Beauty Tips Blogs
- Sports Blogs
- Betting Industry Blogs
- Entertainment industry trends blogs
- Movie review Blogs
- News Blogs
- Styling Blogs
- Business Strategy & Growth Blogs
- Interior Designing Blogs
- Finance Blogs
- Technology Blogs
- HR Blogs
- Social Innovation
- Government action or Governance blogs
- News Blogs
- Poetry Blogs
- Personal Brand Promotion Blogs
- Consultancy best practices Blogs
- Business Trends Forecasting Blogs
- Scientific Research Blogs
- Parenting Blogs
- Coaching Business Blogs
- Entrepreneurship Blogs
- Co-working Blogs
- Investment & Wealth Management Blogs
- Forex Trading Blogs
- Real Estate Industry Trends Blogs
- Pets and Pets care Blogs
- Data analytics Blogs
- Meditation Blogs
- Health & Wellness Blogs
- Spirituality Blogs
- PR and PR blogs
- Advertising & Brand Promotion Blogs
- Business Innovation Blogs
- Google Marketing / SEO Blogs and so on
Thus blogs can either be B2B, B2C, B2Community or personal issues blogs
For example, solopreneurs promote their traits as part of overall business branding and differentiating themselves from competitors.
Creating and posting regular info updates on a blog embedded in your website is an informational way to attract more traffic.
If done in the right way, blogs can be the Unique Selling Proposition or USP of your website which greatly enhances your SEO ranking score.
By attracting more prospective web visitors (thanks to superior SEO score), a blog is a smart tactic for boosting sales potential, especially analytical and comparative blogs which boost both people’s trust and sales conversion.
15 EASY TIPS FOR CREATING A GREAT BLOG
Do you want to create SEO-savvy, people persuasive, and brand promotional content?
Are you a budding blogger and trying to find some inspiration to write a ‘great blog’? If yes, then wait no more!
In this section, we will discuss 15 tried & tested easy-to-implement tips for creating a great blog.
A well-researched and attractively written business blog is like a magnet that pulls prospective clients to a company.
Different kinds of blogs have different subjects, but all these blogs have certain best practices in common. This is because the main aim of the blogging exercise is to boost branding (reputation) and ROI.
By effectively sustaining a blog’s growing popularity (by tracking Google Analytics), a sales-oriented blog is a smart way of boosting referral marketing or viral marketing as its also known.
This is because people often share the blog’s web links with their friends and contacts as they want others to also benefit from its relevant information (and it also boosts their own personal equation – reputation amongst their network).
Thus a blog is a vital marketing, branding, sales, and customer delight (viral marketing) tool that every business and professional needs to regularly nurture to boost their market reputation and sales ROI.
Below are 15 smart, market-tested ways to create and regularly update blog posts that every business and professional needs to religiously follow daily!
1. CREATE A CLEAR AND ATTRACTIVE TITLE
Google searching for top trending keywords and using them to create a clear blog title is very important.
This is important as the title not only attracts potential visitors to read its content but also is the first thing that attracts Google’s SEO crawlers on the web to index the blog and its valuable content.
If you are not clear about the blog subject it is better not to write the blog post. Since a majority – of 8 out of 10 people read the blog title wherein 2 out of 10 read the entire blog.
A blog title is among the most important part of a blog as it plays a significant role in attracting web visitors’ traffic.
Remember that in today’s busy life era, web visitors are mainly information skimmers and hence scan for blog titles that excite or pique their interest.
Additionally, it’s the title of the blog along with its meta tag description (brief summary) that shows up in SERP (Search Engine Result Page). Hence, choose blog titles that you think your audience would want to read and keep them relevant to your blog content.
As the critical content lead magnet, attractive SEO savvy and sales conversion-oriented blog title is a make-or-break brand promotion tool for blogs.
2. PERSUASIVE INTRODUCTION TO BLOG’S INFO – STICKINESS
The Introduction is the opening paragraph of your blog post, which matters a lot. You need to hook people with a bold statement and thereafter sustain their heightened interest with attractive content that makes the blog content sticky.
Using attractive English sentences leveraging log tail SEO savvy keywords is a smart way of boosting sales attractiveness and customer interest.
Let’s understand this by an example.
For instance, in English literature we use sentences like- “Marley was dead: to begin with”. This sentence makes the readers very curious, making them want to read more.
A great hook can also give your readers an overview of what you’re going to teach them. More examples of great hooks are:
- “What’s the difference between successful businessmen and unsuccessful businessmen?”
- “A good blog is like a lead magnet”
- Nelson Mandela said, “Education is the most powerful weapon you can use to change the world.”
It’s always advisable to test your hook on readers before you publish. See if it serves your purpose.
3. IDEAL BLOG POST BODY COPY AFTER THE ATTRACTIVE INTRODUCTION TO SUSTAIN HEIGHTENED PEOPLE’S INTEREST
Keep it in mind to keep your content easy to skim. If people can not skim through your post, you are not going to do well.
In your body put subheadings to increase its readability. Keep your paragraphs to a maximum of 6-7 lines. Keep it short!
Moreover, use transition words and avoid starting consecutive sentences with the same word for a seamless reading experience.
4. A CLEAR SOLUTION
People return to a particular blogger because they can relate to the writer. Make sure that you don’t disappoint your readers.
Write a clear solution to the problem that you have raised. Don’t let your readers be confused in the end. Make your readers happy and hooked!
5. BLOG WEB – LINKING: OWN SITE, AUTHORITY BLOGS / NEWS SITES & INDUSTRY THOUGHT LEADER WEBSITES / PORTALS
Instead of simply linking to your own website, it’s a smart tactic to be able to link out to other people and their web presence (blogs, social media, websites, etc) in your blogs’ posts.
When you link to other websites and other web presence places, you boost your reputation and SEO scores. As you sufficiently enhance your sources of information/brand recognition when they and you mutually agree to cite each other. This effectively creates more credibility for you and makes you look like an expert with other industry specialists and society champions endorsing you (backlinking)!
Also, instead of hungrily holding readers to your blog post, you provide them with more resources they are looking for. This will have an effect that you are actually there to solve their problems. And who does not love to be cared for? We all do, and so does Google!
This is why this smart tactic not only endears you and your blog to web visitors /potential customers/loyalists but also to Google. Web crawling Google crawlers do effectively take note of your content popularity and reward you with a higher SEO score.
This, in turn, brightens up your chances of being ranked high enough to make it to the first page of SERP. It also boosts market-leading brand recognition and sales conversion as people tend to view the first page SERP ranking blogs as those of industry leaders/thought leaders.
However, always check for expired links while linking to other sites. If you link to an unsafe website, search engines may penalize you.
Pro Tip: Always open your external links in new tabs for them to easily refer to your article whenever needed.
6. GET QUALIFIED FEEDBACK
It’s always great to ask for feedback from impartial outsiders and thereafter incorporate their constructive criticism and suggestions. It’s a smart decision to hire a qualified content editor to gain from his critical review expertise to be able to leverage positive feedback.
This helps you to consistently scale up the quality and SEO suitability of the blog’s marketing orientation (of its messaging strategy and content). Taking constructive feedback from a trusted friend or even a colleague works fine as well.
Pro Tip: Always highlight the portion on which you would like to have detailed feedback. If you are not satisfied, ask for a second or maybe third opinion. Don’t hesitate!
7. KNOW YOUR AUDIENCE
Give your readers what they want! That is, understand the search intent of your target audience.
Wondering how?
Relax. It’s easy!
Ask your readers questions in your posts about what they would want to read next or review your current data and analytics.
Additionally, you can also keep an eye on your competitors or look at your past successes to have an idea of what is or isn’t working for you.
You can also conduct targeted surveys to better understand your audience and their aspirations. This helps you create a persuasive information posting roadmap or a blog messaging plan.
8. KEEP SEARCH ENGINES IN MIND
It’s important to write content that is Google-savvy for it to rank on Google.
But, how to go about this?
Simply use headings and subheadings ( H1, H2, H3, H4, H5, H6), break your content into short easy to understand paragraphs, and include keywords in your post wherever needed. Write blogs on trendy topics. To begin with, you can aim for using a long tail keyword that has lesser competition.
Additionally, add alt text to your images for google to better understand them. Also, to be able to effectively index them better, link to high authority websites, and compress images for fast loading speed.
Let me assert this by showing you some statistics.
According to HOBO SEO consultancy in the UK 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.
Image by HOBO SEO consultancy
9. WRITE FOR HUMANS NOT MACHINES
While it’s important to keep SEO in mind but mindlessly writing for SEO may create problems. Remember your audience is people, not machines.
Write content from the heart, and put your emotions into the content to engage your audience. SEO copy can be difficult and boring to read. Find your right balance!
10. CONSISTENCY IS THE KEY
Make a content planner. Google and readers both reward consistent bloggers. At least a week before you post content, pre-plan your content. Spontaneously posting a blog and then not posting a blog for months or weeks is never a great choice.
Moreover, you should update the existing blogs as per the latest trends. Fresh and quality content is always rewarded.
11. AVOID JARGON
Try to avoid complex language and lengthy sentences. Nobody has the time to read business jargon, make your blog short and crisp.
Instead of writing long paragraphs split your content into either sub-paragraphs or pointers. Readers should derive value from your work. Solve their purpose instead of showing off your skills,
12. USE PURPOSEFUL MULTIMEDIA
Break up your blog post with some multimedia content wherever required. This will not only improve interactivity but also your on-page search engine optimization.
Anyway, images are more interesting than black and white texts! However, plagiarism is a serious issue. Authors, students bloggers, and writers get in trouble if they use someone’s image and publish it as their own. Always remember to give credit to the source that you have referred to or try to use copyright-free images.
13. CALL TO ACTION
A call to action gives the readers an opportunity to take some action like subscribing to your newsletter, commenting, liking, or simply reading your next post linked in your article. Below are a few call to action (CTA) examples from Grammarly
- Like what you see? Head over to my shop and order your custom print now.
- Want to learn more about reading tarot cards like a pro? Check out my post on the major arcana’s astrological associations.
- I’d love to hear your thoughts. Leave a comment below and tell me whether you agree or disagree and why.
14. RESEARCH TRENDING KEYWORDS
Trending words indicate what people are wanting to read on the web. You can never go wrong with them!
But, where do you find them?
Google auto-suggest Ubersuggest, Google keyword planner, Google search console, Semrush, and many more are some great platforms wherein you can have an idea of what’s in trend.
Moreover, you can find some related keywords to your initial search, which you can easily include in your blog post or use it to write your next blog.
15. WRAP UP
End your post with a conclusion and most likely with a question. This will prompt your readers to leave a comment, which in turn will create engagement.
If people read your blog and don’t engage with you, they will not likely buy your products or services ( leads). Hence it’s really important to end your post with a question.
CONCLUSION
Writing a blog is not a science, it should come from within. All writers face a writing block which is OKAY! You can always surf the net to get some content inspiration. Also, if you write a blog focusing too much on Google it will end up being monotonous. So, it’s very important to strike a balance between writing for humans and writing for machines.
Consecutively, if you answer your readers’ problems well and give them easy-to-read engaging solutions then definitely you will be able to get great engagement. And, great engagement means great leads😊
Like what you read? tell us your favorite out of the 15 writing tips discussed above. Is there any tip that you use for your blog writing which is not mentioned here? We would love to hear your feedback! Stay tuned for some more exciting content.
