So, you want to do a podcast and you’re not sure how to go about it? Maybe you already know what a podcast is. I mean, you probably tune in to your favorite podcast channel every night, and you feel like you want to start yours as well to share your insights. Or you’re a budding business owner or entrepreneur, and you want to grow your audience and reach. Well, you don’t need to get yourself in too much of a hassle, because in this article we are going to guide you through the nooks and crannies of doing your own podcast.
Creating your own podcast isn’t so difficult. You just need to know how to go about and what you will need. And that’s why we have written this guide – that has not so much technical jargon and is very easy to understand.
According to recent statistics, there are more than 30 million podcast episodes. More than 68 million (24%) of the US population listen to podcasts weekly, an increase from 22% in 2019. Starting your own podcast is the right thing to do as a business owner if you want to expand your business. Podcasting is an effective content marketing strategy that does not require you breaking the bank for.
In this guide, we will walk you through the steps to creating and managing your podcast, and everything in between.
We will be taking you through;
- What are podcasts? And how do they work?
- Why should you consider starting a podcast?
- What you will need to do your own podcast?
- Steps in creating your podcast.
- Top 5 recommended podcast software.
- Growing your podcast.
- Standing out from the rest: Tips and Best practices.
- Making money with your podcast.
Starting your own podcast requires a lot of effort and commitment. Creating your first and second podcast may require a lot of time to get it going, but soon enough you will get the hang of it, and it would become easier setting up. Doing your podcast requires consistency, especially if you want to establish a listener base. You need to be consistent in releasing episodes regularly.
First off, what are podcasts? And how do they work?
Podcasts are audio recordings of discussions on a particular topic that can be listened to from anywhere and any device. The topic could be on health and wellness, travel, or business. They can be hosted on several platforms like Google podcasts, iTunes, Spotify, Shopify, and so on. They can also be hosted on websites and shared with your audience from everywhere.
According to Edison Research and Triton Digital, podcasting awareness and consumption seems to be in high demand, especially in the U.S. 75% of Americans age 12 and above (212 million people) are familiar with podcasting. More than one-third of Americans age 12 and above (104 million) are tuning in to their favorite podcast regularly, a big bounce from the numbers in 2019.
According to the research, the average time spent listening to a podcast every week is more than 6 hours.
Podcasts hold so much potential for growth for businesses, bloggers, and start-up entrepreneurs.
The way podcasting works
With podcasting, the possibilities are endless. Absolutely anyone can start their own podcast and reach millions of people over the internet. Gone are the days, you needed to rely on a broadcasting channel or radio station to talk about what interest you. You can easily do your own podcast and get your message out there.
Podcasts are usually in series. It could be released weekly, daily, or in whatever format you choose. You will need to save your audio files, signing up with a podcast hosting company is very important as you consider starting your podcast. It’s the same way you require a host for your website or blog.
A podcast can be accessed by your audience in the following ways;
- Streaming the podcast online.
- Downloading on demand.
- Automatic downloading via an RSS (Really Simple Syndication) feed.
- Using a podcast player, such as Apple Podcasts.
Why you should consider starting a podcast
Creating your own podcast is another form of content creation that is fast becoming popular. Podcasts can be listened to on the go, in the car, or at work. People can listen to podcast from any device. It doesn’t have to be on the radio, it can be through their smartphones, tablets, or computers.
Starting your podcast enhances your brand value and identity, and gives your audience an understanding who you are, what you have, and what you are willing to offer. It will help you reach more people, increase traffic on your website, and build your audience base. You can engage more with your audience and form a personal relationship with them. It’s another way to increase your online visibility and establish yourself as an authority in your industry.
You can build valuable connections with your podcast. You can host guest speakers who are experts in a particular field or topic, to share their thoughts, opinions, and insights. This will not only build your credibility but also open you up to a whole new audience within your field.
In 2020, the number of podcasts listened to was an average of six podcasts in a week.
You can reach people who do not read long-content articles or blog posts. Podcasts are guaranteed to have deeper and longer engagement than blog content. Plus, it has an opportunity for a greater level of intimacy and it is less competitive.
Starting a podcast helps enhance your brand perceptions and establishes you as a voice and authority in your field. You can build trust and form a bond with your audience. It helps you sell your product or service easily and possibly influence the decision of potential customers.
Creating your podcasts cost nothing and it’s free to listen to. Plus, you can use it to earn some money. You can feature sponsors in your podcast and charge them a fee for the exposure they get in return. Or you can promote your own product and services.