Do you want to make your blogs more engaging? If yes, then this piece might be the best fit for you.
Adding videos is a great way to communicate with your readers. Videos give life to your black-and-white content block with minimal effort. In this post, let’s walk t why you need videos in the blog.
6 REASONS TO PUT VIDEOS IN YOUR BLOG
1. STAND OUT
Not many students, bloggers, or writers put videos in their blog posts. Hence, adding videos can make your blog stick out from the rest, meaning you have a chance to make a mark!
In this world full of competition it is very important to bring something unique to the table.
2. SPOILED FOR CHOICE
Adding videos gives your readers a choice to either read the content, watch the content, or even both. And, who doesn’t like to be spoiled with choices?
Remember greater the choice to consume your content, the greater the chances of engagement. Chance is instead of reading your content, people will watch your video and share it. This will in turn increase your blog engagement.
3. MORE WAYS OF PROMOTION
You have the option of only sharing the video on social media, the full article, or even both to promote your post. Sharing videos instead of full blogs not only limits your promotional effort but is also very catchy.
In this new age of digitization, your business entirely depends on the intensity of your promotional activities.
More ways of promotion mean more ways of attracting customers.
Creating videos and pictures break the monotony of textual content in your piece, which is immensely attractive.
Nobody likes to read a block of text! Giving your readers a video to watch in between is a nice way to keep them engaged.
The processing speed of images by the human brain is 60,000 times faster than that of text. Additionally, a significant majority of people, around 80%, are able to remember what they see, as opposed to only 10% for what they hear and 20% for what they read.
Hence, it’s safe to say that a human brain understands and remembers a visual representation more than textual content.
6. MORE ENGAGEMENT
There are chances that people don’t read your blog but watch the video you have added. They might as well share it with their friends, relatives, or colleagues.
They may even comment after liking your video. This way you are maximizing the chances of your content being consumed without doing much effort. How convenient is that?
If you are not convinced yet. Let me show you some statistical data to back up my arguments:
- 60% of businesses use video marketing as a way to engage users.
- 30% of marketers believe video plays a more significant role in their marketing strategy than their website.
- 53% of marketers agree video marketing helps build brand awareness.
- 52% of marketers say that video is a tool to build trust between the brand and its customers.
Now that we know the benefits of adding videos you may ask.
How is it done?
Don’t worry. We got you covered!
If you are thinking to add videos to the blog you can either:
- Add an already existing YouTube Video
- Create your own video and then add it later
Click here to know more.
Videos are a great way to attract an audience to your website. They make your content stick out from the rest.
The author of themeisle says ” Whatever video strategy you choose, the most important thing is to know your goals and consistently work towards them. If your main goal is to spruce up your website, come up with a few key videos you can create to share ”
Plan your content according to your target audience. Make sure your video content is relevant to your blog, fresh, and trustworthy. In order, to promote your videos you can make use of various social media platforms or even contact other website owners to share your blogs.
If the titles of your videos are short and crisp with relevant content, it’s bound to bring you great engagement. And, great engagement means great leads. Since videos occupy large bandwidth it is always advisable to host your videos on third-party websites. This reduces glitches and fastens the buffering time.
Videos act as a lead magnet to your business if done in the correct way.
Start adding videos to your blog and you will be surprised to see the results. What are you waiting for?
Get your camera and start ROLLING!
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Share with us your favorite tip discussed here. And, let us know your go-to tip to add videos to your blogs. Let’s grow together!