Are you somebody who is fascinated by beauty trends?
Do you like sharing beauty tips with others?
Or
Are you a makeup enthusiast who loves to put up different makeup content?
If your answer to any of these questions is a striking yes’ then beauty blogging is something that might be the best match for you.
It is a new age era where beauty blogging is not considered a hobby anymore. Beauty Blogging is a serious business these days.
Are you curious to know more?
Great. This post will walk you through various topics like:
- Why Beauty Blogging?
- Who Is a Beauty Blogger?
- How to Start a Beauty Blog?
- How to earn money through Beauty Blogging?
Let’s dive in.
Table of Contents
WHY IS BEAUTY BLOGGING A GREAT IDEA?
The outlook for the beauty industry is optimistic and lucrative, as it generates a revenue of over $100 billion globally. And, this is not enough, here are a few eye-opening statistics to get you started:
- Overall beauty industry revenue is expected to surpass $120 billion by 2025.
- The men’s personal care market is projected to hit $276.9 billion by 2030.
- Skincare is projected to generate up to $177 billion by 2025.
- Beauty companies are expected to spend $7.7 billion on advertising in 2022.
- Cosmetic retailers report $17.09 billion in online sales.
Aren’t these some considerable figures? Clearly, the Beauty Industry is just going to grow in the coming years. Thereby, generating a lot of revenue growth opportunities for entrepreneurs or beauty bloggers.
But, who is a beauty blogger exactly? Let’s understand.
WHO IS A BEAUTY BLOGGER?
A beauty blogger blogs about everything that falls under the category ‘beauty’. Hair, skincare, outfits, makeup routine, reviewing makeup brands and many more are some popular segments of beauty blogging.
To understand better, here are some examples of famous beauty bloggers:
EXAMPLE 1: CRUELTY-FREE KITTY
Cruelty-free kitty is a beauty blog that targets Sustainable Beauty brands. It blogs about brands involved in animal cruelty, cruelty-free brands, 100% Vegan brands, skincare, makeup, and personal care.
EXAMPLE 2: THE BALLER ON A BUDGET
The Baller on a Budget is a fashion, lifestyle, and beauty blog started by Aileen Juib.
EXAMPLE 3: MANFACE
Manface is UK’s most prominent, award-winning men’s skincare and fragrance blog by Thom Watson.
So, if you are aspiring to be the next beauty blogger. Wait no, more! read our comprehensive guide to starting your blog.
HOW TO START A BEAUTY BLOG?
Beauty blogging is not an easy task as it takes a lot of effort, passion, and hard work to make it a success.
But, don’t worry. We got you covered.
Some people waste a lot of time figuring out the correct path to beauty blogging. Fortunately, we have curated a step-by-step guide to becoming a beauty blogger exclusively for you.
Let’s get started!
1. DETERMINE THE PRIMARY TOPIC OF YOUR BLOG
A beauty blog focuses on beauty-elated segments. To run a successful beauty blog it is advisable to focus on one niche rather than getting too general.
Blending categories is possible, however, it requires a substantial amount of effort to distinguish oneself in the midst of the multitude. To attract customers you need to present them with unique and quality content.
Do not copy others, rather spend time digging out your skills.
The Beauty segment is huge and hence can be rather overwhelming to choose a niche.
LIST OF NICHES
- Reviewing Makeup Brands
- Product Haul ( Makeup, skincare, fragrances, or even hair products)
- Wedding Makeups
- Celebrity Looks
- Beginner’s Guide to Makeup
- Trending Makeup Looks
- Haircare Routine
- Remedies for Hair
- Healthy Hair Diet
- Skincare
- Nail Art
- Body Care
- Vegan Brands
- Men Beauty Blogs
- Makeup Tutorial
- Men Skincare Guide
- Fragrance Review for men or Women
- Luxury Makeup
- Affordable Makeup
- Men’s Grooming and so on
Determine the categories that you are passionate about. Remember, changing your niche, later on, requires significant time and energy, so make a wise decision.
2. CHOOSE A BLOGGING PLATFORM
With your niche in place, it’s now time to dive into the technical side of things. You need to select a blogging platform to serve as the foundation for your business.
DEFINITION
A blogging platform is a software or service that provides an interface for individuals or businesses to publish their content on the web in the form of a blog. These platforms offer various features and tools such as customizable templates, themes, and user-friendly interfaces to help create, manage, and publish blog posts. They also provide features such as SEO optimization, analytics, and commenting systems to enhance the user experience and reach of the blog.
With numerous blogging platforms accessible on the internet, a self-hosted blog using WordPress may be the optimal solution for you.
Let us provide you with some numerical data to support our proposal:
GENERAL BLOGGING STATISTICS
WordPress is the world’s most popular content management system powering 34% of all websites on the internet. On top of that:
- WordPress has a 60.8% market share in the CMS market
- WordPress powers 14.7% of the world’s top websites
- 500+ sites are built each day using WordPress while only 60-80 per day are built on platforms like Shopify and Squarespace
- The WordPress Plugin Directory features 55,000+ plugins
- WooCommerce powers 22% of the top 1 million e-commerce sites in the world
Aren’t these some mind-boggling figures?
With every month more and more bloggers join WordPress. For budding bloggers, a self-hosted WordPress is the best way to begin.
On the other hand, if you are not in favor of using WordPress as your platform, you may explore other options such as Wix, Squarespace, Blogger, or Medium.
After the blogging platform, you need to choose a hosting to put your website on the web. Hosting can either be:
- Free web hosting
- Open-source self-hosted blog
While choosing a hosting always check for:
- Speed
- 24 Hour Support
- Customer Reviews
By utilizing hosting services, you can make your blogs accessible to a global audience. Research shows that if a website takes longer than 3 seconds to load, visitors tend to leave. Poor hosting can negatively impact the speed of your website and hinder the user experience. Therefore, you must choose a great hosting provider for your blog.
3. DOMAIN NAME
A domain name for a blog is the web address that users can access to view your blog. It is the unique identifier for your website, and it represents your brand or business online.
An ideal domain name is :
- Memorable
- Short
- Relevant
- Eye Catchy
- Unique
- Easy
- Brandable
- Affordable
You can click here to check the availability of your domain name.
Are you still unsure of what domain name to choose? Don’t worry. We are here to help you!
While choosing a domain name you can even draw some inspiration from your contemporaries. However, to project yourself as a matter-expert it’s important for you to bring something unique to the market.
4. CHOOSE A THEME
The appearance of your blogging site is determined by the theme of your blog. To give your users a seamless experience you need to choose a good theme.
Beauty specifically is a visually oriented segment. Your website needs to look visually appealing to attract traffic to your website.
QUICK NOTE: An exceptional theme results in an exceptional user experience.
Think about these factors while choosing a Blogging Theme for your website:
HOMEPAGE LAYOUT
What should your home page look like? You want recent posts to come up or a static landing page. Also, if you want more texts or pictures on it.
SUPPORT
If you are working with a free theme can you ask for technical support? Is there a 24-hour help desk available?
AD FRIENDLY
Is the theme advertiser-friendly? Ad-friendly themes are essential to earn side income through blogging.
SEO
The theme should be SEO-friendly for Google to rank your website.
If your pocket allows you go for premium themes over free ones.
WHY?
PROS OF PAID THEMES
- Premium themes have more customization ability
- There is a 24-hour technical support
- SEO savvy
- Attractive templates
- Free WordPress update in paid themes
WordPress has a collection of thousands of paid and free themes to choose from.
If you are not satisfied with the themes provided to you. You can even ask a developer to design and code a customized theme for you.
Click to see popular beauty blog themes.
5. CREATE CONTENT
The essence of blogging will come through the content that you create. Hence next step is to plan your content intelligently.
Out of all the industries, the beauty industry is the most visually oriented. Therefore, improve the quality of your content to attract more visitors. Make it eye-appealing and relevant at the same time.
6 TIPS TO CREATE CONTENT
TIP 1: Explore various methods to improve the quality of your posts. Invest in professional photography and lighting setup to create visually attractive content. A professional DSLR camera and high-quality ring light are a great way to start with.
TIP 2: Make sure all your posts are aesthetically pleasing. For instance, if you are posting a video, you can do it in a white room with ambient lighting.
TIP 3: Utilize SEO methods to enhance content optimization. You can adopt on-page and off-page SEO tactics to rank your website.
However, don’t blindly adhere to SEO practices as they can result in dull and repetitive content. Ensure that your content retains a personal touch, reflecting your unique style and perspective, rather than being solely composed of keywords and machine language.
TIP 4: Ensure that your content is relevant to your audience. Provide material that they are interested in reading. Conduct research on platforms like Quora, Facebook, or Instagram to gain a deeper understanding of your target audience. Avoid overwhelming them with irrelevant content.
TIP 6: Google penalizes plagiarized material. It is not acceptable to simply copy someone else’s content and publish it as your own. This is considered theft. Ensure that all of your content is original and that you properly cite any sources used.
Follow these easy tips to create striking blogging content.
6. PROMOTE YOUR BLOG
To attract visitors to your blogging site, you need to promote your blogs.
Here are some tips for you to promote your blogs:
SOCIAL MEDIA PLATFORMS
According to reports, 4.62 billion people around the world now use social media, and 424 million new users have come online within the last 12 months.
Instagram is a highly visual platform, making it ideal for beauty bloggers to showcase their content. Utilize beauty-related groups on Facebook or Pinterest to attract visitors.
It is crucial to consistently post on social media to effectively promote your blog. Leverage the large and established communities on these platforms. So, don’t hesitate, get started now!
Leverage the already built massive community on social media. So, what are you waiting for? Ready. Get. Set. Go.
ENABLE SHARING BUTTONS
To make your posts shareable, the most obvious way is to add social media icons to every blog post.
Many bloggers incorporate the “click to tweet” feature in their blogs, making it effortless for people to share their posts. To encourage sharing, it’s important to make it as easy as possible.
Try experimenting with different positions and types of sharing panels, such as at the top, side, bottom, or even as a scrollable option. You can also try various sizes to determine which works best for you.
BUILD AN EMAIL LIST
Leverage the power of an ‘email list’ to boost your post visibility. As per reports, there are nearly 4.26 billion email users worldwide. The latest reported number in 2022 is close to 4.26 billion.
With such a huge community using email. Emailers are a lucrative way of promoting your content.
Segment your email list to gain a deeper understanding of your subscribers. Divide your contacts based on buying behaviors, past order history, or geographies. Simplifying your email list and implementing a strategy to reach all of your contacts is crucial.
Personalize your messages to your subscribers, making them feel valued. Offer them exclusive discount codes to show them how important they are. Additionally, sending free guides to new subscribers after they sign up is a great way to show appreciation. When your customers are happy, they will keep coming back.
An email list is an effective tool for gently reminding customers about your brand
7. MAKE MONEY THROUGH BLOGGING
If you are following blogging as a main source of income, earning money through it is your prime goal.
Isn’t it?
Here are 4 easy ways to make money as a Beauty Blogger:
1. AFFILIATE MARKETING
You can join various affiliate programs and promote their products on your website.
Whenever your readers will click on it and purchase the product you will earn a percentage of the sale incurred.
There are so many Affiliate Programs available on the web. Out of which we have researched The Top 10 for you:
1. Sephora Affiliate Program
2. MAC Cosmetics Affiliate Program
3. Cult Beauty Affiliate program
4. CHANEL Affiliate Program
5. Tarte Cosmetics Affiliate Program
6. Glossier Affiliate Program
7. Boots.com Affiliate Program
8. NARS Cosmetic Affiliate Program
9. Dermstore Affiliate Program
10. Clarins Affiliate Program
With so many Affiliate Programs available online, make sure you choose the best ones.
Your readers are going to trust your choices and in turn, buy the products. Hence you need to tie up with the top Affiliates only.
QUICK NOTE: YOUR BRAND REPUTATION DEPENDS ON THE AFFILIATES YOU CHOOSE
2. SPONSORED POSTS
Reach out to brands in your niche and pitch them your idea for a sponsored post.
Make a list of brands you want to work with and send one mail every day to each one of those.
Additionally, you may join an affiliate program and promote their products through sponsored posts. This means Double the benefits! this means extra income with minimal effort.
Be cautious when partnering with brands as your reputation is tied to the products you promote. People may buy once but will stop considering your suggestions if you do not promote quality products. Which will not only bring down your income but also the trust you have earned with so many efforts.
3. SELLING YOUR BEAUTY PRODUCTS
Not many bloggers have an interest in launching their product line. But, if that interests you, don’t put it under the table.
Launching your product line is lucrative in many ways:
- Great source of income
- Increases your Social Presence
- If products are loved then it increases your Brand Reputation
- Makes you an expert in your field
- Boosts your confidence as an entrepreneur
If your brand is successful then the sky is the limit! you can add on various products depending on your niche and earn a big ROI.
You can even sell your books online, offline, or even both on your website or on various e-commerce portals like Amazon. This in turn will open avenues for a different source of income
Here are some examples of Beauty Brands opened by famous Beauty Bloggers:
- Huda Beauty by Huda Kattan
- GOSSMAKEUPARTIST by Wayne Goss
- Anastasia by Anastasia Beverly Hills
4. YOUTUBE
You can launch your beauty channel on Youtube and can start earning money after 1000 subscribers and 4000 watch hours.
James Charles is one of the highest-paid Beauty Bloggers on Youtube.
STATISTICS
James Charles’s YouTube Channel is estimated to have daily earnings of $171 – $3.8K, and monthly earnings of around $5.1K – $115.1K based on existing 23.9M YouTube subscribers, historic average views & video uploading frequency.
Not everyone’s YouTube channel can be as profitable as that of James’s. But we can at least work towards it.
Launching a YouTube channel will help you increase your brand awareness, brand reputation, and even traffic on your blogs. Go for it!
CONCLUSION
With an ongoing upsurge in the beauty market, beauty blogging can prove to be very rewarding. A beauty blogger blogs about anything related to“beauty”. It can be anything from makeup, skincare, haircare, fragrances, or grooming.
You can start a beauty blog by the following steps:
1. Choose a niche that you resonate with. Be careful to choose something that you see yourself doing long-term. Since switching niches later can be a tough process.
2. Pick a Blogging Platform for your website. WordPress is the most popular one amongst bloggers.
3. Set up hosting and select a domain for your Website. Hosting will help you launch your website on the web and a domain name will represent your brand.
4. For a seamless user experience put up a theme in your blogging platform.
5. Plan Content for Blogs. For blog content is king, plan accordingly.
6. Promote your blogs for them to reach the end users. You can use sharing icons, social media platforms, and emailers to promote your content.
7. To earn money follow certain methods:
- Affiliate Marketing
- Sponsored Posts
- Launch your Makeup brand
- Youtube
If you’re passionate about beauty, take the leap and follow our suggestions. Let us know your results.
Are you impressed with what you’ve seen? Are you an aspiring or established beauty blogger? Share what inspires you to pursue this passion. If you’re a seasoned blogger, tell us about your proudest achievement in the industry. Let’s work together and grow! Keep an eye out for more content. Until then, farewell!
