Are you somebody who is fascinated by beauty trends?
Do you like sharing beauty tips with others?
Are you a makeup enthusiast who loves to put up different makeup content?
If your answer to any of these questions is a striking yes’ then beauty blogging is something that might be the best match for you.
It is a new age era where beauty blogging is not considered a hobby anymore. Beauty Blogging is a serious business these days.
Are you curious to know more?
Great. This post will walk you through various topics like:
- Why Beauty Blogging?
- Who Is a Beauty Blogger?
- How to Start a Beauty Blog?
- How to earn money through Beauty Blogging?
Let’s dive in.
WHY IS BEAUTY BLOGGING A GREAT IDEA?
The future of the beauty industry looks bright and rewarding. The beauty industry generates over $100 billion in revenue worldwide. And, this is not enough, here are a few eye-opening statistics to get you started:
- Overall beauty industry revenue is expected to surpass $120 billion by 2025.
- The men’s personal care market is projected to hit $276.9 billion by 2030.
- Skincare is projected to generate up to $177 billion by 2025.
- Beauty companies are expected to spend $7.7 billion on advertising in 2022.
- Cosmetic retailers report $17.09 billion in online sales.
Aren’t these some considerable figures? Clearly, the Beauty Industry is just going to grow in the coming years. Thereby, generating a lot of revenue growth opportunities for entrepreneurs or beauty bloggers.
But, who is a beauty blogger exactly? Let’s understand.
WHO IS A BEAUTY BLOGGER?
A beauty blogger blogs about everything that falls under the category ‘beauty’. Hair, skincare, outfits, makeup routine, reviewing makeup brands and many more are some popular segments of beauty blogging.
To understand better, here are some examples of famous beauty bloggers:
EXAMPLE 1: CRUELTY-FREE KITTY
Cruelty-free kitty is a beauty blog that targets Sustainable Beauty brands. It blogs about brands involved in animal cruelty, cruelty-free brands, 100% Vegan brands, skincare, makeup, and personal care.
EXAMPLE 2: THE BALLER ON A BUDGET
The Baller on a Budget is a fashion, lifestyle, and beauty blog started by Aileen Juib. Click to know more.
EXAMPLE 3: MANFACE
Manface is UK’s most prominent, award-winning men’s skincare and fragrance blog by Thom Watson.
So, if you are aspiring to be the next beauty blogger. Wait no, more! read our step-by-step guide to starting your blog.
HOW TO START A BEAUTY BLOG?
Beauty blogging is not a piece of cake and takes a lot of effort, passion, and hard work to make it a success.
But, don’t worry. We got you covered.
Some people waste a lot of time figuring out the correct path to beauty blogging. Fortunately, we have curated a step-by-step guide to becoming a beauty blogger exclusively for you.
Let’s get started!
1. DECIDE YOUR NICHE (MAIN FOCUS OF YOUR BLOG)
A beauty blog focuses on beauty-elated segments. To run a successful beauty blog it is advisable to focus on one niche rather than getting too general.
You can mix and match different categories too but that will mean a lot of effort to stand out in the crowd. To attract customers you need to present them with unique and quality content.
Do not copy others, rather spend time digging out your skills.
The Beauty segment is huge and hence can be rather overwhelming to choose a niche.
LIST OF NICHES
- Reviewing Makeup Brands
- Product Haul ( Makeup, skincare, fragrances, or even hair products)
- Wedding Makeups
- Celebrity Looks
- Beginner’s Guide to Makeup
- Trending Makeup Looks
- Haircare Routine
- Remedies for Hair
- Healthy Hair Diet
- Nail Art
- Body Care
- Vegan Brands
- Men Beauty Blogs
- Makeup Tutorial
- Men Skincare Guide
- Fragrance Review for men or Women
- Luxury Makeup
- Affordable Makeup
- Men’s Grooming and so on
Figure out categories that you are driven about. Switching niche afterwords take time and effort, so choose wisely!
2. SELECT A BLOGGING PLATFORM
After choosing a niche, it is time for you to get technical. You now need to pick a blogging platform for your business.
A blogging platform enables you to create, manage, edit, publish and share posts with your audience. It is a Content Management System (CMS).
For people who are not techies, there is a piece of good news for them!
A blogging platform provides you with ready-made templates to launch your blogs without any coding skills.
With so many blogging platforms available online, a WordPress self-hosted blog might be the best fit for you.
Let us give you some statistics to back up our suggestion:
GENERAL BLOGGING STATISTICS
WordPress is the world’s most popular content management system powering 34% of all websites on the internet. On top of that:
- WordPress has a 60.8% market share in the CMS market
- WordPress powers 14.7% of the world’s top websites
- 500+ sites are built each day using WordPress while only 60-80 per day are built on platforms like Shopify and Squarespace
- The WordPress Plugin Directory features 55,000+ plugins
- WooCommerce powers 22% of the top 1 million e-commerce sites in the world
Aren’t these some mind-boggling figures?
With every month more and more bloggers join WordPress. For budding bloggers, a self-hosted WordPress is the best way to begin.
However, if you are not convinced by WordPress as your platform. You can try other blogging platforms like:
After your blogging platform is in place, you need to choose a suitable hosting to put your website on the web. Hosting can either be:
· Free web hosting
· Open-source self-hosted blog
While choosing a hosting always check for:
- 24 Hour Support
- Customer Reviews
Hosting helps you to share your blogs live with the world. According to reports, visitors bounce off if a website takes more than 3 seconds to show up. If you do not choose good hosting it will slow down the speed of your website.
3. DOMAIN NAME
The domain name represents the face of your brand. People are going to judge you by your domain name first, and then by your blogs.
An ideal domain name is :
- Easy to pronounce
- Short and Sweet
- Reflects your work
- Eye Catchy
- Has your name if you are famous
- Available and not taken by another brand
- Contains keyword
- Can have Alliteration ( looks attractive)
- Need not be pricy
You can click here to check the availability of your domain name.
Are you still confused about what domain name you should pick?
Don’t worry. We are here to help you!
While choosing a domain name you can even draw some inspiration from your contemporaries. However, to project yourself as an expert it’s important for you to bring something unique to the market.
4. CHOOSE A THEME
Your blog’s theme dictates the look and feel of your blogging site. To give your users a seamless experience you need to choose a good theme.
Beauty specifically is a visually oriented segment. Your website needs to look visually appealing to attract traffic to your website.
QUICK NOTE: GREAT THEME = GREAT USER EXPERIENCE
Think about these factors while choosing a Blogging Theme for your website:
What should your home page look like? You want recent posts to come up or a static landing page. Also, if you want more texts or pictures on it.
If you are working with a free theme can you ask for technical support? Is there a 24-hour help desk available?
Is the theme advertiser-friendly? Ad-friendly themes are essential to earn side income through blogging.
The theme should be SEO-friendly for Google to rank your website.
If your pocket allows you go for premium themes over free ones.
PROS OF PAID THEMES
- Premium themes have more customization ability
- There is a 24-hour technical support
- SEO savvy
- Attractive templates
- Free WordPress update in paid themes
WordPress has a collection of thousands of paid and free themes to choose from.
If you are not satisfied with the themes provided to you. You can even ask a developer to design and code a customized theme for you.
Click to see popular beauty blog themes.
5. CREATE CONTENT
It is time for you to work on some creativity after you have worked on all the technicalities.
The essence of blogging will come through the content that you create. Hence you need to plan your content intelligently.
Out of all the industries, the beauty industry is the most visually oriented. Therefore, enhance your content quality to get more traffic. Make it eye-appealing and relevant at the same time.
6 TIPS TO CREATE CONTENT
TIP 1: Figure out different ways to enhance your post quality. Invest in professional photography and lighting setup to create visually attractive content. A professional DSLR camera and high-quality ring light are a great way to start with.
TIP 2: Make sure all your posts are aesthetically pleasing. For instance, if you are posting a video, you can do it in a white room with ambient lighting.
TIP 3: Follow SEO techniques to optimize content. You can adopt on-page and off-page SEO tactics to rank your website.
But, don’t follow it blindly SEO copies can be boring to read. Make sure you have your personal touch in your content should represent you and not a machine language full of keywords.
TIP 4: Use short paragraphs and make your content as easy as you can for your readers to consume. Difficult and boring content is never appreciated by the readers.
TIP 5: Make sure you are creating relevant content. Give your readers what they want to read. Conduct research on platforms like Quora, Facebook, or Instagram to understand your target audience better. Remember not to spam your audience with random content.
TIP 6: Google penalizes copied content. You cannot just copy-paste somebody’s content and publish it under your label. It is no less than theft. Hence make sure you write original content and give references to your sources.
Follow these easy tips to create striking blogging content.
6. PROMOTE YOUR BLOG
To attract visitors to your blogging site, you need to promote your blogs.
Here are some tips for you to promote your blogs:
SOCIAL MEDIA PLATFORMS
According to reports, 4.62 billion people around the world now use social media, and 424 million new users have come online within the last 12 months.
Instagram is visually oriented and hence one of the best platforms for beauty bloggers to promote their blogs. You can also tap on various beauty-related groups on Facebook, or even Pinterest to attract visitors.
Be careful to post consistently on social media to promote your content.
Leverage the already built massive community on social media. So, what are you waiting for? Ready. Get. Set. Go.
ENABLE SHARING BUTTONS
To make your posts shareable, the most obvious way is to add social media icons to every blog post.
A lot of bloggers are using the “click to tweet” functionality in their blogs which makes sharing utterly easy. For people to share your post, sharing is to be made ‘easy’. Nobody is going to put in a lot of effort to share your post.
Additionally, start experimenting with different positions and types of sharing panels ( top, sidebar, bottom, or even scrollable). You can also experiment with different sizes and see what works best for you.
BUILD AN EMAIL LIST
Leverage the power of an ‘email list’ to boost your post visibility. As per reports, there are nearly 4.26 billion email users worldwide. The latest reported number in 2022 is close to 4.26 billion.
With such a huge community using email. Emailers are a lucrative way of promoting your content.
To understand your emailing list better segment it down. Divide contacts according to their buying behaviors, past order history, or geographies. Simplify your email list and build a strategy to tap all your contacts.
You can send out personalized messages to your subscribers and make them feel valued. Send them huge discount codes to make them feel important like they are! Moreover, sending out free guides to your subscribers after they sign up is also a great way to pamper them. Make your customers happy, and they will make you happy!
An email list is a great way of politely reminding your customers about your brand.
7. MAKE MONEY THROUGH BLOGGING
If you are following blogging as a main source of income, earning money through it is your prime goal.
Here are 4 easy ways to make money as a Beauty Blogger:
1. AFFILIATE MARKETING
You can join various affiliate programs and promote their products on your website.
Whenever your readers will click on it and purchase the product you will earn a percentage of the sale incurred.
There are so many Affiliate Programs available on the web. Out of which we have researched The Top 10 for you:
1. Sephora Affiliate Program
2. MAC Cosmetics Affiliate Program
3. Cult Beauty Affiliate program
4. CHANEL Affiliate Program
5. Tarte Cosmetics Affiliate Program
6. Glossier Affiliate Program
7. Boots.com Affiliate Program
8. NARS Cosmetic Affiliate Program
9. Dermstore Affiliate Program
10. Clarins Affiliate Program
With so many Affiliate Programs available online, make sure you choose the best ones.
Your readers are going to trust your choices and in turn, buy the products. Hence you need to tie up with the top Affiliates only.
QUICK NOTE: YOUR BRAND REPUTATION DEPENDS ON THE AFFILIATES YOU CHOOSE
2. SPONSORED POSTS
Reach out to brands in your niche and pitch them your idea for a sponsored post.
You usually have to promote retailers’ products or services on your social media or blog posts.
Make a list of brands you want to work with and send one mail every day to each one of those.
Additionally, you may join an affiliate program and promote their products through sponsored posts. This means Double the benefits! this means extra income with minimal effort.
Again be very careful about the brands you work with. Since your reputation depends on the product you promote.
People may buy once but will stop considering your suggestions if you do not promote quality products. Which will not only bring down your income but also the trust you have earned with so many efforts.
3. SELLING YOUR BEAUTY PRODUCTS
Not many bloggers have an interest in launching their product line. But, if that interests you, don’t put it under the table.
Launching your product line is lucrative in many ways:
- Great source of income
- Increases your Social Presence
- If products are loved then it increases your Brand Reputation
- Makes you an expert in your field
- Boosts your confidence as an entrepreneur
If your brand is successful then the sky is the limit! you can add on various products depending on your niche and earn a big ROI.
You can even sell your books online, offline, or even both on your website or on various e-commerce portals like Amazon. This in turn will open avenues for a different source of income
Here are some examples of Beauty Brands opened by famous Beauty Bloggers:
- Huda Beauty by Huda Kattan
- GOSSMAKEUPARTIST by Wayne Goss
- Anastasia by Anastasia Beverly Hills
You can launch your beauty channel on Youtube and can start earning money after 1000 subscribers and 4000 watch hours.
James Charles is one of the highest-paid Beauty Bloggers on Youtube.
James Charles’s YouTube Channel is estimated to have daily earnings of $171 – $3.8K, and monthly earnings of around $5.1K – $115.1K based on existing 23.9M YouTube subscribers, historic average views & video uploading frequency.
Not everyone’s YouTube channel can be as profitable as that of James’s. But we can at least work towards it.
Launching a YouTube channel will help you increase your brand awareness, brand reputation, and even traffic on your blogs. Go for it!
With an ongoing upsurge in the beauty market, beauty blogging can prove to be very rewarding. A beauty blogger blogs about anything related to“beauty”. It can be anything from makeup, skincare, haircare, fragrances, or grooming.
You can start a beauty blog by the following steps:
1. Choose a niche that you resonate with. Be careful to choose something that you see yourself doing long-term. Since switching niches later can be a tough process.
2. Pick a Blogging Platform for your website. WordPress is the most popular one amongst bloggers.
3. Set up hosting and select a domain for your Website. Hosting will help you launch your website on the web and a domain name will represent your brand.
4. For a seamless user experience put up a theme in your blogging platform.
5. Plan Content for Blogs. For blogs content is the king, plan accordingly.
6. Promote your blogs for them to reach the end users. You can use sharing icons, social media platforms, and emailers to promote your content.
7. To earn money follow certain methods like:
- Affiliate Marketing
- Sponsored Posts
- Launch your Makeup brand
If you are a beauty passionate then dive in! follow the path we have suggested and let us know the results.
Do you like what you see? Are you an aspiring beauty Blogger or a professional already? Let us know what inspires you to become a beauty blogger. If you are a pro blogger share with us your greatest achievement as a Beauty Blogger. Let us row together! Stay tuned for some more content. See you!