How To Start A Fashion Blog

by Shahil Shah

If you love fashion and style, you’re undoubtedly either already a fan of the trendiest Instagram fashion influencers and bloggers or want to start your own blog.

If you land in the second category then let us tell you- You have landed just right!

We know that starting a Fashion blog and getting popularity may seem to be difficult at first but with the right amount of dedication and a well-defined path you can nail this process.

As too much information can sometimes mislead you. We have decided to keep it short yet effective for you! Here, in this post, we are going to take you through a variety of topics like:

  • The scope of fashion
  • Top 5 Popular Fashion Blogs
  • Steps to launch your Fashion blog
  • Earn Money Through Fashion Blogs 

Let’s dig in!


The Global fashion industry was hit massively due to Covid in 2020 and 2021. This was an exceptionally tough time for the industry. But, nearly after 2 years of disordering, the industry is beginning to stand on its feet again.

People are indulging in “revenge buying” leading to a spurt of growth. With an ongoing demand to look “stylish” in this modern world, clearly, fashion is something that’s never going to die!


If you are an individual who wants to showcase your fashion sense. Then, what is better than fashion blogging? 

Do you have the talent but feel under-confident to start your blogging journey? 

Don’t worry. 

Here are some statistical data by Techjury to amp you up :

  • The inclusion of a blog on a pre-existing website can result in a remarkable increase in traffic, potentially up to 434%.
  • Each day, an estimated 7.5 million blog posts are published globally.
  • Approximately 77% of all internet users engage with blogs in some capacity.

To give you some inspiration here is a list of some trendiest fashion Blogs available online:




1. Atlantic-Pacific

atlantic pacific fashion blog

Atlantic-Pacific has eye-catching pictures of the most popular styles, along with advice on what to wear and where to get it. Another fantastic aspect of Atlantic-Pacific is the frequently updated FAQs that the creator (Eadie) writes, where she answers queries from fans and followers.


2. The Daileigh

The Daileigh fashion blogThe Daileigh is full of tips for everyday women on how to dress better with the clothes they already own or how to create a capsule wardrobe. She has written blog entries, e-books, and even hosted online webinars to assist individuals in developing their sense of style.


3. The Fashion Guitar

the fashion guitar blogThe Fashion Guitar displays the creator’s (Charlotte’s) personal sense of style. Her maternity and motherhood style was organically reflected in the postings after she had children, and they eventually took up a large portion of the website. Charlotte (creator) has also expressed her love for collaborating with her favorite designers and businesses.  Also, the blog has a section of “wear what I wear” that links to all the clothes worn by the blogger for people to shop for looks easily.

In addition, apart from fashion the blog also talks about travel and beauty to keep the readers entertained.


4. Girl With Curves

girl with curves

Let’s face it, models have figures that can not be achieved by everybody. In the actual world, there are slim people, but there are also larger-framed women who are just as attractive as anybody else. Although there are so many different body types, however many of us have been led to believe that only one body type is optimal for fashion. Girl With Curves seeks to change this mentality.

The blog talks about style for curvy women,  various beauty-related subjects, and wellness as well.

Additionally, we love how the creator has a dedicated section of “Shop My Instagram” to let her readers buy whatever they like with just a click!


5. Harper & Harley

harper and harley image

The weblog Harper & Harley, run by Australian blogger Sara Crampton, is a favorite among minimalists. Her articles, from her fashion to her interior design, are clear examples of her “less is more” mentality. Since she began her blog in 2008, Sara has established a reputation as the go-to source for the ageless, classic, and minimalist wardrobe.

The creator (Sara) has been featured on an Australian reality program called  Fashion Bloggers.  In addition, the blogger has also collaborated with well-known fashion companies including Gucci, Estée Lauder, Nike, and Uniqlo.


Now, that you have an idea about the amazing Fashion blogs available on the web, you are now prepared to start your own. Therefore, we will walk you through a step-by-step guide to starting your Fashion Blog. Are you ready? Let’s go!


10 tips to start fashion blogFashion blogging is often mistaken for a lucrative side job or a passionate hobby. However, with these amazing numbers displayed above it can definitely become your main source of income. 

You will be amazed to know that launching a fashion blog is inexpensive and straightforward. If you are wondering about “how to start fashion blogging” then this piece might help you.

Follow our easy tips to build a foundation for your fashion blog : 



While the fashion industry may seem full of glitz and glam. You don’t get up in the morning and start picking up outfits just for the sake of it. 

There has to be a structured process behind it. You need to sit with yourself and discover what is unique in you and what sets you apart from the crowd.

Ultimately, you want to be one in many and not blend in with the crowd. You will have to discover your USP (Unique selling point ).

If you are finding this difficult. Don’t worry! we got you covered.

Let us help you to help you discover your inner Hephaestus.



fast fashion niche

This segment of fashion targets trendy clothes without shredding a lot of money. Fast fashion is a great niche for fashion bloggers since many people are looking out to save money on clothes and look fashionable on a budget.

 There is a wide variety of topics that can be covered within this niche :

  • Affordable OOTDs (Outfit of the day)
  • Designer Dupes on a budget
  • Seasonal Sales Find
  • Moving with the trend

This niche is popular amongst the youth. So, if you are looking to cater the

Gen-Z you can definitely try this! 



sustainable fashion niche

Sustainable Fashion is a HUGE trend right now. People are now making a ‘conscious choice’ and switching over to sustainable fashion these days.

Where fast fashion hurts the planet’s health, sustainable fashion is there to reduce pollution.

 If you are passionate about eco-friendly fashion, and slow fashion then starting a blog in this niche is the best fit for you. With growing customers, you can earn great profits and spread awareness about the importance of sustainable fashion. 



plus size niche

Gone are the days when the fashion industry only caters to people of standard sizes.

The global plus-size clothing market report states that the market was valued at $480,991.8 million in 2019 and is expected to reach $696,712.1 million by 2027.

Under this category various topics can be covered :

  • Outfits to look FAB not FLAB
  • Outfits to flaunt your cures
  • Trendy Plus size guide

You can also combine this niche with other ones to form something such as “sustainable Plus-size Fashion” or ” Affordable Plus Size Fashion”.



luxury fashion nicheThe luxury fashion segment caters to the high-end market leading to a high-affiliate market commission. If you have an inclination toward luxury and high-end fashion, this niche might be the one for you.

Based on data from Statista’s fashion report, the revenue generated in the Luxury Fashion segment is projected to reach US$97.23 billion in 2022. The market is anticipated to experience an annual growth rate of 5.62% between 2022 and 2027 (CAGR 2022-2027).



men's fashion nicheWhere many fashion bloggers are focusing on women styling these days. Focusing on men’s fashion can be a great way for you to stand out from the crowd.

Men’s fashion is an underrated niche with immense potential for traffic.

Statistically speaking:

  • In 2022, fashion retail prices will increase by 3.2% on average.
    The UK fashion industry is expected to reach £60.1 billion in 2022.
  • Fashion e-commerce in the UK is expected to grow to $44.19 billion in 2022.
  • The global fashion e-commerce market will reach $765 billion in 2022.



Once you have chosen your niche and title, it’s time for you to get a little techie. You need to choose an appropriate blogging platform to kick-start your fashion blog. 

But, before we get there. You may want to ask us an obvious question- 

What is a blogging platform? 

A blogging platform is a CMS– content management system that creates, manages, updates, and optimizes your blog. Don’t worry if you are not a techie, blogging platforms provide you with ready-made templates to instantly launch your blog without any effort in coding. 

Starting off with the wrong platform can make it difficult to switch later. Be careful to choose a platform that is flexible to incorporate changes and easy to understand. According to us choosing WordPress can be your best bet. 

You can either opt for a free or open-source self-hosted blog.



 A domain name is just like your brand label. Remember to make it memorable and arresting.

Your domain name needs to project your brand idea to your blog audience. People are going to read your domain first and then see your content. So, be careful when you choose one for your blog.

A great domain name has to be :

  • Short and simple
  • Unique
  • Easy to speak
  • Trendy

If you are choosing, you need to pay for the domain name and web hosting. However, you can register your domain name with a web hosting provider at much cheaper rates.



web hosting for fashion blog

Once you have your domain name in place it’s important to get yourself a suitable hosting service for your website.

 A good hosting service boils down to great speed, 24*7 support, and tight security.

Below are 5 Web Hosting Services for you to choose from:

  • GreenGeeks
  • SiteGround
  • A2Hosting
  • HostGator
  • BlueHost

 Web hosting service is as important as your blog content so make sure you make a wise choice.



There are some technicalities yet to be set up before you start blogging. One of which is selecting a theme for your fashion blogs.

 You can understand the theme of your website as the face of your blog. It determines the look and feel of your content.

 The better the website theme, the better will be the user experience. has more than three thousand themes to choose from!

 While choosing a blog theme for yourself make sure it is :

  • SEO-optimised
  • Responsive
  • Intriguing
  • Aesthetically Pleasing

 As they say “first impression is the last impression” so make sure your plugin has a great theme for your website to hook them up at the first glance.



 After, you have sorted all the technicalities. You are all set to name your blogs.

Naming your blog the correct way is very critical in any kind of blogging. In terms of fashion blogging, the name of your blog should be able to convey your USP- a unique selling proposition to your blog audience. 

 PRO TIP : Pick something that defines you & your niche

 Adding your name to the blog is also a great way to build relationships with your audience. Some examples include: Style with XYZ or Style me up with XYZ where XYZ represents your name.



You need to invest in a good-quality camera to capture high-resolution images for your blog feed. Consider investing in professional cameras, lenses, and lighting options.

The quality of pictures gets you visitors and the content of your post inspires them to purchase whatever you are wearing.

 A study by Forbes concluded that 50% of buyers prefer large product images. Respondents admitted that high-resolution, large images are more important when making their buying decision than things like product descriptions and even reviews.



Up to this point, we have established content for our blog post and are eagerly waiting to show it to the world. 

People will not land randomly on your website. If you want to attract traffic, you need to promote your blogs. 

Promoting blogs is incredibly simple and stirring at the same time. Let’s walk through a few steps you should take to promote your blogs like an expert.



fashion blog promotion tips


In this new age world of digitization. People are mostly on their phones surfing the net. Seize this opportunity! Stay engaged on social media platforms, particularly Instagram.

While Facebook shouldn’t be overlooked, it’s important to note that Instagram and Pinterest are heavily focused on visual content, meaning you’ll need to invest significant effort in those platforms.

There is already a wide community of people on social media that needs to be tapped into. 

The Instagram algorithm works well with hashtags. This means, that to promote your content on Instagram you need to not only share eye-catchy photos but also include niche/topic related hashtags. 

Always link your latest blog post in your Instagram bio. And, not to forget consistency is the key.



Using post boosts can expedite your traffic growth, particularly if you’re just starting out, and relying solely on organic traffic can be a slow process.

Go ahead, boost your posts with these easy steps :

  • Choose a post
  • At the bottom of the post click on the “boost” button
  • Select your target audience
  • Choose your budget
  • Select duration

Boosting posts will help you attract a large audience with minimal effort. So, what are you waiting for? go ahead and reap its benefits.



Influencers who are already popular have a significant and loyal audience, which is no surprise given that they are influencers after all!

They have a loyal set of community that relies on their suggestions and opinions.


 If you maintain a good relationship with the influencers they can readily become your brand advocates. Collaborate with them, and make their audience yours.

 Influencer marketing will grow your business to levels you haven’t imagined.



  Always track your competitors. Watch them, but don’t copy them!

 Check on the content they are creating, the response they are receiving, and the way they are interacting with their followers. Try to decode how can you do what they are doing but in a unique way. Keep a check on their trendy posts, this will help you track the market.

 Draw inspiration from your contemporaries, this can nudge you in the right direction. As Maureen McCormick says “As soon as I hear the word ‘competition’ I get serious and start doing everything that I can do.”



Prioritize quality over quantity. Posting content twice a week consistently is preferable to maintaining a frequent posting schedule only to run out of content and have nothing to post for weeks.

Be organized. Pre-plan your content schedule. You can use GoogleSheets to draft your calendar. 

Additionally, Later is a helpful tool for scheduling on Instagram, while Facebook also offers scheduling settings for your posts.

 Audience and Google both reward consistency. So remember to be consistent!



This is the most obvious and most important thing to keep in mind. Always make sure that your content is fresh and trustworthy.

In this world of fast fashion, fashion keeps on changing rapidly with time. Remember to stay relevant to not lose your audience.

 People are following you to stay in touch with the latest trends and make sure you don’t disappoint them. Keep upgrading your blog feed with the latest trends. STAY RELEVANT!



follower engagement for fashion blog

You need to engage with your followers to build a bond with them.  How?

To foster a strong connection with your audience, consider responding to their comments, sharing any posts that mention you, creating a comprehensive FAQ section to address their questions, expressing gratitude for their support, and providing content that resonates with their interests.

By connecting with your community on an emotional level and addressing their needs and preferences, you can establish a sense of relatability and make them feel seen and heard. Ultimately, by consistently delivering content that resonates with your audience, you can foster their loyalty and support.



 The last and final step is to earn money through your fashion blogs.  There are multiple ways with which you can earn money as a Fashion blogger, some of which are listed below:

  • Sponsored Posts

    Sponsored posts refer to paid content that is created to promote a brand or product, and can involve compensation through a product exchange, monetary payment, or both. The primary aim of sponsored posts is to increase brand exposure and drive sales conversions.

    Pro Tip: Influencers must declare sponsored endorsements (product exchanges or monetary gifts), per FTC regulations

  • Affiliate Marketing

Fashion Bloggers link the products or services of other brands in their posts and get a commission when any visitor strikes a buy.  In addition, there are various Affiliate Programs that you can sign up with to earn income.
  • Ads

You can also display ads on your blog website and earn money when a visitor sees it or opens it.  To do this, various platforms are available out of which Google Adsense is the most popular option.
  • Selling a Product or Service

You can sell various fashion styling courses on your website to earn a fixed revenue. Moreover, you can open an online shop to sell trendy fashion clothes or accessories to boost your brand’s popularity and income.
  • Starting a Youtube Channel

Another great option to earn money is by starting a youtube channel. From advertisements to going live,  brand collaborations, gaining subscribers, etc, there are so many ways you can make money through Youtube.
  • Social Media

If you are not on social media platforms like Facebook, Instagram, Youtube, etc then you are missing out on so many things! With a loyal community of millions of people on social media, this is a lucrative way of promotion. To use this, you need to create your business accounts on different social media platforms and link your blog posts.  Similarly, add social media icons on every blog post for people to share them easily.

You can experiment with different icon sizes and locations to see what works best for you.


fashion blog conclusion

The fashion industry is beginning to recover from the great Covid hit after nearly 2 years.

It is an industry that is here to grow over time to manifolds. Making, fashion blogging a great career choice for anybody.

 If you are somebody with an inclination toward fashion then definitely you should take fashion blogging as your FULL-TIME job. Gone are the days when fashion was considered a side hustle or a hobby.

 Nobody wants to follow a boring and trivial fashion blog. So, make sure your content is up-to-date as per the latest fashion trends. Remember to be organized with your blogging schedule and be consistent with your postings.

 Follow the tips we have discussed in this piece and you will be surprised to see the results. ALL THE BEST!

 Are you a fashion blogger already? If yes, we would be happy to know what inspires you to become a Fashion Blogger.

 Did you find this content useful? Let us know your favorite blogging tip. Stay tuned for some more exciting content!

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