How To Start A Fashion Blog

by bloggingdev

Are you somebody who likes to influence people with your fashion sense?

If yes, then you have landed just right!

Here, in this post, we are going to take you through the scope of fashion, steps to launch your blog, and some trendy fashion blogs for you to keep a check on. 

Let’s dive in.


The Global fashion industry was hit massively due to Covid in 2020 and 2021. This was an exceptionally tough time for the industry. But, nearly after 2 years of disordering, the industry is beginning to stand on its feet again.

People are indulging in “revenge buying” leading to a spurt of growth. With an ongoing demand to look “stylish” in this modern world, clearly, fashion is something that’s never going to die!


If you are an individual who wants to showcase your fashion sense. Then, what is better than fashion blogging? 

Do you have the talent but feel under-confident to start your blogging journey? 

Don’t worry. 

Here are some statistical data by Techjury to amp you up :

  • Adding a blog to your existing website can increase traffic by as much as 434%.
  • Approximately 7.5 million blog posts are created every day.
  • 77% of internet users read blogs.
  • The average blog post is 2,330 words.
  • 53.3% of bloggers are between 21 and 35.
  • Seven-minute reads attract the most attention from the internet audience.


ow-to-start-a-fashion-blogFashion blogging is often mistaken for a lucrative side job or a passionate hobby. However, with these amazing numbers displayed above it can definitely become your main source of income. 

You will be amazed to know that launching a fashion blog is inexpensive and straightforward. If you are wondering about “how to start fashion blogging” then this piece might help you.

Follow our easy tips to build a foundation for your fashion blog : 



While the fashion industry may seem full of glitz and glam. You don’t get up in the morning and start picking up outfits just for the sake of it. 

There has to be a structured process behind it. You need to sit with yourself and discover what is unique in you and what sets you apart from the crowd.

Ultimately, you want to be one in many and not blend in with the crowd. You will have to discover your USP (Unique selling point ).

If you are finding this difficult. Don’t worry! we got you covered.

Let us help you to help you discover your inner Hephaestus.



This segment of fashion targets trendy clothes without shredding a lot of money. Fast fashion is a great niche for fashion bloggers since many people are looking out to save money on clothes and look fashionable on a budget.

 There is wide variety of topics that can be covered within this niche :

  • Affordable OOTDs (Outfit of the day)
  • Designer Dupes on a budget
  • Seasonal Sales Find
  • Moving with the trend

This niche is popular amongst the youth. So, if you are looking to cater the

Gen-Z you can definitely try this! 


Sustainable Fashion is a HUGE trend right now. People are now making a ‘conscious choice’ and switching over to sustainable fashion these days.

Where fast fashion hurts the planet’s health, sustainable fashion is there to reduce pollution.

 If you are passionate about eco-friendly fashion, and slow fashion then starting a blog in this niche is the best fit for you. With growing customers, you can earn great profits and spread awareness about the importance of sustainable fashion. 


Gone are the days when the fashion industry only caters to people of standard sizes. According to the global plus size clothing market report, the market was valued at $480,991.8 million in 2019 and is projected to reach $696,712.1 million by 2027, registering a CAGR of 5.9% from 2021 to 2027. In 2019, the casual wear plus size clothing segment accounted for the highest share in the plus size clothing market. 

Under this category various topics can be covered :

  • Outfits to look FAB not FLAB
  • Outfits to flaunt your cures
  • Trendy Plus size guide

You can also combine this niche with other ones to form something such as “sustainable Plus-size Fashion” or ” Affordable Plus Size Fashion”.


 The luxury fashion segment caters to the high-end market leading to a high-affiliate market commission. If you have an inclination toward luxury and high-end fashion, this niche might be the one for you.

According to Statista fashion report revenue in the Luxury Fashion segment amounts to US$97.23bn in 2022. The market is expected to grow annually by 5.62% (CAGR 2022-2027).


Where many fashion bloggers are focusing on women styling these days. Focusing on men’s fashion can be a great way for you to stand out from the crowd.

Men’s fashion is an underrated niche with immense potential for traffic.

Statistically speaking:

  • In 2022, fashion retail prices will increase by 3.2% on average.
    The UK fashion industry is expected to reach £60.1 billion in 2022.
  • Fashion e-commerce in the UK is expected to grow to $44.19 billion in 2022.
  • The global fashion e-commerce market will reach $765 billion in 2022.



Once you have chosen your niche and title, it’s time for you to get a little techie. You need to choose an appropriate blogging platform to kick-start your fashion blog. 

But, before we get there. You may want to ask us an obvious question- 

What is a blogging platform? 

A blogging platform is a CMS– content management system that creates, manages, updates, and optimizes your blog. Don’t worry if you are not a techie, blogging platforms provide you with ready-made templates to instantly launch your blog without any effort in coding. 

Starting off with the wrong platform can make it difficult to switch later. Be careful to choose a platform that is flexible to incorporate changes and easy to understand. According to us choosing WordPress can be your best bet. 

You can either opt for a free or open-source self-hosted blog.



 A domain name is just like your brand label. Remember to make it memorable and arresting.

Your domain name needs to project your brand idea to your blog audience. People are going to read your domain first and then see your content. So, be careful when you choose one for your blog.

A great domain name has to be :

  • Short and simple
  • Unique
  • Easy to speak
  • Trendy

If you are choosing, you need to pay for the domain name and web hosting. However, you can register your domain name with a web hosting provider at much cheaper rates.



Once you have your domain name in place it’s important to get yourself a suitable hosting service for your website.

 A good hosting service boils down to great speed, 24*7 support, and tight security.

Below are 5 Web Hosting Services for you to choose from:

  • GreenGeeks
  • SiteGround
  • A2Hosting
  • HostGator
  • BlueHost

 Web hosting service is as important as your blog content so make sure you make a wise choice.



There are some technicalities yet to be set up before you start blogging. One of which is selecting a theme for your fashion blogs.

 You can understand the theme of your website as the face of your blog. It determines the look and feel of your content.

 The better the website theme, the better will be the user experience. has more than three thousand themes to choose from!

 While choosing a blog theme for yourself make sure it is :

  • SEO-optimised
  • Responsive
  • Intriguing
  • Aesthetically Pleasing

 As they say “first impression is the last impression” so make sure your plugin has a great theme for your website to hook them up at the first glance.



 After, you have sorted all the technicalities. You are all set to name your blogs.

Naming your blog the correct way is very critical in any kind of blogging. In terms of fashion blogging, the name of your blog should be able to convey your USP- a unique selling proposition to your blog audience. 

 PRO TIP : Pick something that defines you & your niche

 Adding your name to the blog is also a great way to build relationships with your audience. Some examples include: Style with XYZ or Style me up with XYZ where XYZ represents your name.



You need to invest in a good-quality camera to capture high-resolution images for your blog feed. Consider investing in professional cameras, lenses, and lighting options.

The quality of pictures gets you visitors and the content of your post inspires them to purchase whatever you are wearing.

 A study by Forbes concluded that 50% of buyers prefer large product images. Respondents admitted that high-resolution, large images are more important when making their buying decision than things like product descriptions and even reviews.



Up to this point, we have established content for our blog post and are eagerly waiting to show it to the world. 

People will not land randomly on your website. If you want to attract traffic, you need to promote your blogs. 

Promoting blogs is incredibly simple and stirring at the same time. Let’s walk through a few steps you should take to promote your blogs like an expert.



In this new age world of digitization. People are mostly on their phones surfing the net. Seize this opportunity! be active on social media, especially Instagram.

 Not to forget Facebook, but Instagram and Pinterest are more visually oriented., so you need to put in a lot of effort there. 

There is already a wide community of people on social media which needs to be tapped into. 

The Instagram algorithm works well with hashtags. This means, that to promote your content on Instagram you need to not only share eye-catchy photos but also include relevant hashtags. 

Always link your latest blog post in your Instagram bio. And, not to forget consistency is the key.



Boosting your posts will help you reach more traffic within less time. Getting organic traffic can be a slow process when you are just starting off your career, so the paid search can be of great help.

 You can boost your posts by these easy steps :

  • Choose a post
  • At the bottom of the post click on the “boost” button
  • Select your target audience
  • Choose your budget
  • Select duration

Boosting posts will help you attract a large audience with minimal effort. So, what are you waiting for? go ahead and reap its benefits.



Popular influencers already have a sizable faithful following. After all, they are influencers! 

They have a loyal set of community that relies on their suggestions and opinions.


 If you maintain a good relationship with the influencers they can readily become your brand ambassadors. Collaborate with them, and make their audience yours.

 Influencer marketing will grow your business to levels you haven’t imagined.



  Always track your competitors. Watch them, but don’t copy them!

 Check on the kind of content they are creating, the response they are receiving, and the way they are interacting with their followers. Try to decode how can you do what they are doing but in a unique way. Keep a check on their trendy posts, this will help you track the market.

 Draw inspiration from your contemporaries, this can nudge you in the right direction. As Maureen McCormick says “As soon as I hear the word ‘competition’ I get serious and start doing everything that I can do.”



Always focus on quality and not quantity. It’s better to post content twice weekly than to post regularly and then not have anything to post for weeks.

Be organized. Pre-plan your content schedule. You can use GoogleSheets to create your blog calendar.

 For Instagram, you can use Later and schedule settings on Facebook.

Audience and Google both reward consistency. So remember to be consistent!



This is the most obvious and the most important thing to keep in mind. Always make sure that your content is fresh and trustworthy.

In this world of fast fashion, fashion keeps on changing rapidly with time. Remember to stay relevant to not lose your audience.

 People are following you to stay in touch with the latest trends and make sure you don’t disappoint them. Keep upgrading your blog feed with the latest trends. STAY RELEVANT!



You need to engage with your followers to build a bond with them.  How? You can do this by replying to their comments, sharing their posts that mention you, or even thanking them for taking out time to read your content.

 You have to connect with your community at an emotional level and make them feel as if you were reading their mind. Give them content that they like, and they will be loyal to you.

Now, that you know the scope of Fashion Blogging and the way start it. Let me walk you through some successful fashion blogs in 2022.




To give you some inspiration here is a list of some trendiest fashion Blogs available online:

  • 1. Atlantic-Pacific
  • 2. The Daileigh
  • 3. Egg Canvas
  • 4. The Fashion Guitar
  • 5. Girl With Curves



The fashion industry is beginning to recover from the great Covid hit after nearly 2 years.

It is an industry that is here to grow with time to manifolds. Making, fashion blogging a great career choice for anybody.

 If you are somebody with an inclination toward fashion then definitely you should take fashion blogging as your FULL-TIME job. Gone are the days when fashion was considered a side hustle or a hobby.

 Nobody wants to follow a boring and trivial fashion blog. So, make sure your content is up-to-date as per the latest fashion trends. Remember to be organized with your blogging schedule and be consistent with your postings.

 Follow the tips we have discussed in this piece and you will be surprised to see the results. ALL THE BEST!

 Are you a fashion blogger already? If yes, we would be happy to know what inspires you to become a Fashion Blogger.

 Did you find this content useful? Let us know your favorite blogging tip. Stay tuned for some more exciting content!

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