If you are passionate about automotive and not sure how to start your car blog. then this blog post is meant for you!
Here in this post, we are going to walk you through certain topics like:
1. What is a car blog?
2. How to start a car blog?
WHAT IS A CAR BLOG?
Cars blogs are curated content for automobile lovers. They talk about car companies, car repair, reviews, new car models, and many more ‘car’ related subjects.
Since car owners are opinionated, car blogs can be considered ‘opinion blogs’ as well.
Car blogs generally include high-quality photos, videos, or even podcasts to attract the audience.
Here is a list of successful car blogs to help you understand better:
Autoblog is the most loved car blog amongst car enthusiasts. It talks about various subjects like opinions about cars, traveling, traffic and many more. Want to learn more? Click here.
Motor1.com is an informative car blog that consists of car news, and expert reviews on various used and new car models with complete car buying assistance.
It also makes car enthusiasts skim through information easily by categorizing cars based on different makes.
Want to learn more? Click here
3. Car Coach Reports
Car Coach is a one-stop solution for all car enthusiasts containing, car care, education, and industry news.
Want to learn more? Click here.
Carscoops talks about car news, updates, reviews, and future cars for automobile enthusiasts.
Want to learn more? Click here.
5. Green Car Congress
Green Car Congress offers cutting-edge news sources regarding developments in clean car technology.
The website also talks about innovation and ways of reducing greenhouse gas emissions from transportation.
Want to learn more? click here.
If you are still not convinced about car blogs, let me show you some statistical data:
- Car buyers spend 59% of their time online researching. (Autotrader)
- The top five activities conducted online by car shoppers include researching car prices (71%), finding actual cars listed for sale (68%), comparing different models (64%), finding out what a current car is worth (63%), and locating a dealer or getting dealer info (46%). (Autotrader)
Aren’t these figures promising?
So, it is safe to say that car blogs are the one-stop solution for automobile enthusiasts.
Wondering how to start one?
Here is a step-by-step guide to starting a car blog from scratch:
HOW TO START A CAR BLOG? (7 EASY TIPS)
While starting your blogging career research its scope. Starting something blindly is foolish, isn’t it?
Your research does not end here. You will have to research every time you write a post. Readers love to read a well-researched article. It not only projects you as an expert in your field but also enhances your post-viability.
We agree when they say “No research without action, no action without research”.
– Kurt Lewin
2. MAKE YOUR FOCUS CLEAR
Just like any other form of blogging, car blogging requires you to choose the focus of your blogs. In other words first and foremost task is to choose a niche for your blogging.
If you want to convince people that you are an expert in your profession. It is essential to pick one niche and give them valuable content based on this. Nobody is going to believe you if you talk about various subjects. as they say “Jack of all trades, master of none”.
Pick one niche and specialize in it rather than boasting your knowledge and launching random blogs.
You may categorize two or three topics and make one niche for your business. But, remember to pick it wisely since switching niches at the end will mean a lot of effort.
You must be wondering what to choose. Don’t worry, we got your back!
LIST OF NICHES
- Car Reviews
- Automobile News
- Car Care
- Car Buying Assistance
- New Car Models
- Green Clean Car Technology
- Different Car Technologies
- Future Car
- Vintage Cars
- Luxury Cars
- Heavy-duty Vehicles
- Affordable Vehicles
- Best Used Cars
- Car Tires
- Buying a Used Car
- Car Auctions Car Charges
- RV Accessories
- Specific Car Brands
- Door locks and alarms for cars
- Car Insurance
- Racing Cars and many more
There are a few more factors you should keep in mind while picking a niche:
- Look at the competition for your niche. Higher competition niches are tougher to master.
- Make sure you are passionate about the niche you choose since for you to write quality content and keep writing it, you must be driven about it.
- Do some research. You can use various keyword tools like SEMrush, and even Google auto-suggest to check if your niche is trending. Writing blogs on the trending niche is a great to attract traffic.
- Pick a niche that will last you long-term. When you choose a niche make sure it has the potential to cover various topics in the long term. You should not think of short-term gains but how can you survive in the business for long?
- Keep your target audience in mind. Choose a niche that interests your target audience. Solve their problems.
We hope with these few tips and niche ideas you will be able to pick one that works for you!
3. CHOOSE A BLOGGING PLATFORM AND HOSTING
A blogging platform is a Content Management System that makes editing, creating, modifying, deleting, and adding blogs easy. While hosting helps you to air your website content on the web.
Some blogging platforms are one-stop solutions with hosting provided with it like WordPress.org. While with some you need to buy hosting separately like Wix and Wordpress.com.
When you are choosing a blogging platform for your website keep a few things in mind:
- If you can Monetize your blog with a particular platform.
- For people who are not techies, choose a platform that is easy to use.
- Check for customizations that it offers and match them with your needs
- If your focus is on design more then choose a blogging platform that has more design options.
- 24-hour support should be there to solve your queries.
- Check if the platform is SEO savvy. For you to rank your blogs on Google it is important to choose a platform that supports SEO features. For example, in WordPress Yoast plugin is used to manage SEO for blogs.
Here is a list of 10 Best Blogging Platforms Available Online:
- WordPress (WordPress.com and WordPress.org)
While there are many options available online, we would recommend you choose WordPress.org since it is easier to work on and has amazing functionalities.
Click to see it yourself.
4. PICK A DOMAIN NAME
A domain name is very critical of brand positioning. It represents your brand in just a few characters. Also, it will represent all the blogs that you put up on your site, so make sure it matches your niche.
Here is a list of a few things to keep in mind while picking a domain name:
- Keep it short
- Easy to read and say
- Act fast. Check if your chosen domain name is available and not used by other brands. Domain names sell quickly.
- Contains keywords
- Simple and not too fancy
- Take your time and research
- The Domain name should not contain numbers and special characters like- ’-’, ‘^”, etc
- Easy to search
- Has a room for modification afterward
Do you have a domain name in mind, already?
Even if you don’t. We have some suggestions for you. Click to see.
5. DESIGN YOUR WEBSITE
After you have chosen a blogging platform and suitable domain name for your website. It is time you should design your website.
Blogging platforms come up with free and paid themes that you can choose from. Your website’s look and feel are largely dependent on the themes that you choose. Hence picking an attractive theme is essential.
We have curated a few tips for you to choose a powerful theme for your website:
Google uses site speed and user experience as ranking factors. so, while choosing a theme make sure it loads fast. Do not add tonnes of codes and plugins, this will only bulk your theme and make it slow.
If your website theme is not secure and updated regularly to fix bugs. It will be prone to attackers. Always look for safe themes.
Check for customizations provided with the theme and match them with your requirements.
COMPATIBILITY WITH PLUGINS
To pack your website with extra features and functionalities you need plugins. So, while choosing a theme make sure it is compatible with the plugins you want for your website.
If you are focusing on enhancing the user experience with photos and videos and not so many texts. Choose a theme accordingly.
Since visitors will access your website from different browsers and devices, your theme needs to be responsive. Some thees tend to break on certain devices, make sure yours don’t! preview it in different screen dimensions to be doubly sure.
UPDATED WITH TREND
Choose a trendy theme Most users will bounce off if you put an old theme with conventional design patterns.
Make sure you have 24-hour customer support for fixing issues with the theme. Sometimes customer support is not given for free themes, avoid choosing such themes.
Here are some popular themes for Car Blogging. Click to see.
6. PLAN CONTENT
Now that your website is ready with a domain name and a fantastic the! it’s time you start planning your content.
As they say “Content is the king”, make sure you spend considerable time planning your content. Content represents the essence of your blogging website.
Creating a strong blog post is what will eventually bring money to you. So, we don’t want you to take it lightly! Here are 5 tips for you to create striking content:
DO KEYWORD RESEARCH
While writing your blog post, you need to write about something people are looking for. In short, pick trending topics.
TRENDING TOPICS= TOPICS PEOPLE ARE ACTIVELY SEARCHING
You can use various keyword tools like Ubersuggest, SEMrush, Google Keyword Planner, etc to do your research.
CONDUCT MARKET RESEARCH
Almost every company knows about their customer’s demographics ( who they are). But, they know next to nothing about their psychographics ( why they buy). – Brad Smith
Interesting, isn’t it?
Before you choose a topic- research if your target audience is looking for it, are there good responses on articles already catering to these topics? If, yes how much engagement are they getting?
You can carry out your market research on free platforms like Quora and Facebook.
To make your blog eye-catchy you can add high-quality pictures, videos, and even podcasts. Nobody wants to read a block of black and white text!
MAKE IT EASY
Google and people both want to read easy content. You can make your content easy to read by making it skimmable. You can do this by adding various headings and subheadings, using simple language, and adding whitespaces.
People will bounce off if you give them a tough time while reading your content.
Do not be lazy and copy other websites’ content. It is illegal and nothing less than theft. Always give credit to the source whenever you refer to other writers’ content.
7. PROMOTE YOUR CONTENT
Stopping promotion to save money is like stopping a watch to save time.
Promotion is a lucrative way to increase:
- Brand Awareness
- Brand Reputation
- Earnings (Since more visitors mean more leads)
Wondering how to promote your blogs the correct way?
Here are some to promote your car blogs effectively:
5 TIPS TO PROMOTE YOUR BLOGS
Whenever anybody talks about promotion, chances are people will think about social media.
Social media is a community of millions of people of different gender, demographics, age, and religion, making it a lucrative platform to promote your business.
These 5 popular social media platforms that can be useful:
Since the flavor of every social media platform is different, strategize content accordingly. For example, you would market your content on YouTube with a video preferably, while on Twitter you would want to use a catchy image in your post with a micro-blog.
Another tip while promoting content is to use attractive images and titles which work as clickbait.
Boosting posts on social media as per your budget and target audience is another lucrative way to promote your content.
Research shows that 91 percent of people regularly or occasionally read online reviews, and 84 percent trust online reviews as much as a personal recommendation. And they make that decision quickly: 68 percent form an opinion after reading between one and six online reviews.
Isn’t this enticing?
Customer reviews are the cheapest and most profitable way of promoting your brand. Ask influencers and happy customers to talk good about your brand on various online platforms like Google, Facebook, and many more.
INCREASE THE NUMBER OF BACKLINKS
You can even ask your happy customers to give you a shout-out on their website. This will not only promote your brand but also increase backlinks associated with your domain. And, not to forget! Google uses the number of backlinks as a ranking factor.
Use paid ads to attract more traffic to your business. Facebook ads and PPC advertising are extremely rewarding for your business.
Email Marketing is an effective way to increase organic traffic to your website. Around 90% of users check their email boxes daily and there are around 3 billion active email users.
Send out well-organized e-mailers to your customers to increase brand awareness and attract more visitors.
You can send a welcome email on a user subscription with discount codes, occasional promotional codes, and personalized messages to make your customers feel valued as they are!
We hope these tips help you. However, these tips are effective but definitely not all. If you want us to share more promotional tips, let us know in the comments.
7. MAKE MONEY
For any blogger, the ultimate goal is to earn money through blogging. Car Blogging lets you earn big bucks through various means like:
- Affiliate Marketing
- Google AdSense
- Sponsored Posts
- Selling Products based on your niche (car accessories, ebooks, and guides)
- Paid Reviews
Would you like a separate blog on way to earn money through car blogging?
Let us know in the comment section.
If you are an automotive enthusiast and love to showcase your passion then car blogging can be the best fit for you.
We have curated 7 easy steps to kick-start your Car Blogging journey:
1. DO RESEARCH
If you want to start car blogging, spend some time researching its scope, advantages, and disadvantages. If satisfied then only take it up as a main source of income. Moreover, do intensive research before writing blogs. Well-researched articles attract more visitors.
2. CHOOSE A NICHE
There are lots of car blog niches available online. pick one that you are passionate about and can sustain long-term.
3. SELECT A BLOGGING PLATFORM AND HOSTING
To air your website content on the web and manage( edit, delete, post) your content, you need to choose a blogging platform and hosting for your website.
4. PICK A DOMAIN NAME
A domain name is like the face of your brand. Make sure you choose it wisely.
5. SELECT WEBSITE THEME
To give your visitors a seamless user experience, you need to select a theme for your website.
6. PLAN YOUR CONTENT
Content is the essence of your website, figure out ways you can make it reasonable, eye-catch, and solution-oriented.
Promotion is a lucrative way to gain online presence, brand awareness, trust, and traffic. You can use social media, customer reviews, online ads, and newsletters to promote your content.
8. MAKE MONEY
After you have promoted your content, focus on making money through it.
Was this article helpful? let us know what inspires you to become a car blogger. Also, tell us your favorite tip discussed here. Stay tuned for more content. See You!