How To Start A Sports Blog

by Shahil Shah

How To Start A Sport Blog: 

Are you passionate about sports and keeping up with the latest news?

Do you consider yourself a sports enthusiast?

Do you enjoy both writing about sports and sharing your knowledge with others?

Starting a sports blog is a great way to show the world that you love sports. Whether you’re a seasoned fan, a casual spectator, or a budding journalist, a sports blog is an excellent platform to showcase your knowledge and connect with other sports enthusiasts.

But where do you begin? With so many sports blogs already in existence, it can be challenging to find your niche and stand out from the crowd. That’s why we’ve created this guide to help you start your very own sports blog, one that’s unique, engaging, and ready to capture the hearts and minds of sports fans everywhere. From choosing your blog’s focus to finding your voice, to marketing your content, we’ll provide you with all the tips, tricks, and insights you need to launch a successful blog.

 Are you ready? Let’s begin!



Spots blogs are meant to provide sports fanatics information about various sports-related topics like sports news, player, sports strategies, game analysis, different team insights, discussion pieces of equipment, etc.

Additionally, some sports blogs also are open to different fans sharing their thoughts and opinions on sports-related subjects.



 One of the following could inspire you to start a sports blog:

  •  Passion/Side Income: sports blogging is often driven through pure passion ad sometimes to earn a side income.
  • Improving Your Writing: Regular blogging can help sharpen your writing skills, which can benefit your professional development.
  • Expressing Your Views: A sports blog provides an opportunity for you to express your perspectives and viewpoints on various sports teams and games with a wider audience.
  •  Earning Money: Blogging about sports is a great way to turn your passion into revenue.
  • Skill Building: Adding a sports Blog to your resume would enhance your skill set and value as a job seeker. It could even lead to sports journalism offers.
  • Free Access to Sports Events: One added benefit of sports blogging is getting free sport event tickets to enjoy.
  • Making Industry Connections: you can even have a chance to meet popular athletes and build some fruitful connections with people in this industry.

Which of the above reasons resonates with you? Please post your comments at the end of the post.

Additionally, successful sports bloggers can earn thousands of dollars through advertising and other revenue-generating strategies, which we will cover at the end of this blog.

In the meantime, here is a list of top successful sports blogs to provide you with some inspiration:




1. Essentially Sports

Essentially Sports is a sports blog that bridges the gap between a fan’s perspective and an expert’s analysis. It publishes the latest news and features ‘The Fan’s Perspective on various sports including NBA, UFC, NFL, tennis, NASCAR, eSports, Tennis, Formula1, Boxing, WWE, and Golf to 30 Million+ Monthly Readers.

Want to learn more? Click here.

2. Bleacher Report

Bleacher Report covers top-viewed topics like football, boxing, Rugby, MMA, Tennis, and many more. The blog also has interesting videos staring famous sports persons, a magazine, sports shows, and an exclusive app for its readers Isn’t it amazing? Do you want to know more? Click here.


3. The Score

The Score talks about various sports highlights, the latest news, and reports for top sports like football, soccer, basketball, Formula 1, and many more. The blog also has an exclusive app to get you updated on the latest sports news and happenings. Want to learn more? Click here. 


4. Sky Sports

Sky Sports is an interesting sports blog talking about the latest news, live TV, football scores, sky bets, and TV shows. The blogger also has various sports podcasts to engage its readers. Isn’t it amazing? Want to learn more? Click here


5. Sporting News

 Sporting News as the name suggests covers the latest news about NBA, Cricket, Football, and Tennis. What’s also interesting is this blog offers news to various countries like India, the US, Australia, Canada, Argentina, Hong Kong, Mexico, the UK, Singapore, etc. Do you want to learn more? click here.



Football has roughly 3.5 billion fans worldwide and 250 million players across 200 countries around the world. The next most popular sport in the world is cricket with 2.5 billion fans followed by basketball having 2.2 billion fans, and field hockey with 2 billion fans worldwide.

The love for sports is growing with time which is why starting a sports blog is an amazing idea So, gear up! 




Picking the right niche for your sports blog is a crucial step in the blogging process. A niche is essentially a specific topic or area of focus that you will write about on your blog. Choosing the right niche will help you attract a specific audience and establish yourself as an authority in the sports world.


  1. Identify Your Interests: Ask yourself what sports you enjoy following, playing, or writing about. This will help you narrow down you niche that you are genuinely interested.
  2. Determine Your Target Audience: Consider who you want to reach with your blog. Are you aiming for casual fans, serious enthusiasts, or young athletes? This will help you focus your niche and tailor your content to meet their specific needs.
  3. Research the Competition: Take a look at other sports blogs to see what niches are already popular and what topics are already well covered. Avoid choosing a niche that is already saturated, as it will be more difficult to stand out and attract readers.
  4. Consider Your Skills and Knowledge: Consider what sports and topics you have the most knowledge and expertise in. This will give you a competitive advantage and allow you to create high-quality content that your audience will appreciate.
  5. Be Specific: Instead of writing about sports in general, choose a specific sport or aspect of sports to focus on. For example, you could write a blog about football tactics, Olympic sports, or golf course reviews.
  6. Consider Trends: Keep an eye on current trends in sports, such as new technologies, emerging sports, or changes in the sports landscape. This will allow you to write about unique and relevant topics that your audience will be interested in.

By following the above steps, you should be able to pick a niche that is both enjoyable to write about and appealing to your target audience.


Remember, your niche should align with your interests and skills, and provide value to your readers.


 If you are wondering- “What niche to go with?” Do not worry! We are here to assist you.



  • Athletes
  • Sports Team
  • Sports League
  • Popular Interviews
  • Sport News
  • Match Statistics
  • Live Scores
  • Sports Coaching
  • History of a Game
  • Legends of a Game
  • Only Popular Sports
  • E-sports etc

Pick a niche from above and initiate the process of starting your blog!


A blogging platform is a tool that enables you to write, edit, modify, delete, and publish blog posts, as well as create and maintain your blogging website.

While hosting is a service that provides the storage and maintenance of a website on a server that is connected to the internet. Moreover, the hosting service makes it possible for your website to be accessible to visitors from anywhere in the world.

Choosing the right blogging platform and hosting for your sports blog is crucial for its success. The platform you choose will determine the look, feel, and functionality of your blog, as well as how easy it is to manage. When selecting a blogging platform and hosting for your sports blog, consider the following key factors:


  1. Ease of use: Look for a platform that is user-friendly and easy to navigate, especially if you are new to blogging. A platform that requires a lot of technical know-how may deter you from regularly updating your blog.
  2. Customization: Choose a platform that offers a range of customization options so you can create a blog that truly reflects your style and personality.
  3. Responsiveness: Make sure the platform you choose is responsive, which means it can adjust to different screen sizes and devices. A responsive platform will ensure that your blog looks great on desktop computers, laptops, tablets, and smartphones.
  4. Integration with social media: Consider a platform that integrates with social media platforms like Facebook, Twitter, and Instagram. This will make it easier to share your content with your followers and grow your audience.
  5. Cost: Some blogging platforms are free, while others require a fee. Be sure to consider the cost of the platform and the hosting services you choose, as well as any additional costs for customizations or upgrades.
  6. Reliability: Look for a platform and hosting service that is reliable and has a good track record for uptime and security. You don’t want your blog to go down just when you’re starting to gain traction.
  7. Customer support: Make sure the platform and hosting service you choose has a strong customer support team that is available to help you if you encounter any issues.

Some popular blogging platforms that you can consider include WordPress, Blogger, and Wix.

When it comes to hosting, you can choose between shared hosting, dedicated hosting, and managed to host. Shared hosting is the most cost-effective option, but it can be slower and less secure than other options. Dedicated hosting offers more resources, but it is more expensive. Managed hosting is the most expensive option, but it is also the most secure and offers the best performance.



Your domain name is the face of your brand and the address that people will type into their browsers to reach your blog. It is crucial to choose a name that accurately represents your brand and is memorable, simple, and attractive.

The key features of a great domain name include:

  • Memorable
  • Reflects your brand values
  • Unique and not used by another brand
  • Contains relevant keywords
  • Well-researched
  • Simple and attractive
  • Ends with a “.com” extension
  • Not too long
  • Easy to spell and remember
  • Creative
  • Does not contain numbers or special characters
  • Easy to say out loud
  • Flexible and not too specific

Don’t miss the opportunity to secure your desired domain name. Act quickly and check its availability if you already have a name in mind.



According to reports, the design of a website has a direct impact on the user experience. A website with a poorly designed layout is less likely to keep visitors engaged and more likely to result in a high bounce rate. Research shows that 95% of visitors will leave within seconds if a website takes too long to load or is difficult to navigate.

To attract and retain visitors, it is crucial to choose a great theme for your website. Many blogging platforms offer hundreds of paid and free themes to choose from, with varying levels of customization. If you have a budget, it is recommended to invest in a paid theme to give your website a more professional appearance.

When selecting a theme, it is important to consider the following functionalities:


  1. Mobile responsiveness: With a large percentage of internet users accessing websites on mobile devices, it’s important to choose a theme that is optimized for all screen sizes.
  2. Customizable design: You want to choose a theme that allows you to easily modify the design and layout to match your brand.
  3. Integration with social media: A theme with built-in social media integration can help you grow your following and share your content more easily.
  4. Image and video support: Sports blogs often feature images and videos, so choose a theme that provides good support for media displays.
  5. Ad placement: If you plan to monetize your blog through advertising, choose a theme that provides good ad placement options.
  6. Page load speed: A slow-loading website will negatively affect user experience, so choose a theme that is optimized for fast page load times.
  7. Navigation: A clean, intuitive navigation menu is essential to help visitors easily find what they’re looking for on your site.
  8. User engagement features: Consider a theme that provides features like related posts, social sharing buttons, and commenting functionality to encourage user engagement.
  9. Support: Look for a theme that comes with good documentation and support to help you resolve any issues you encounter while using it.
  10.  Security: Pick a theme that is updated often to fix bugs for blog/website security purposes.

Want ideas? Click to have a look at some popular themes for a Sports Blog



Branding is an important aspect of any successful blog, including a sports blog. The following steps will help you establish a strong brand for your sports blog:

  1. Define your brand identity: Determine what makes your sports blog unique and what message you want to convey to your audience. Consider factors like the tone of your writing, the topics you cover, and the types of images and videos you share.
  2. Choose a consistent color palette: Select a few colors that represent your brand and use them consistently across your website, social media profiles, and marketing materials.
  3. Develop a logo: A logo is the visual representation of your brand and helps to establish recognition and credibility. Consider hiring a professional designer to create a unique logo that represents your brand.
  4. Write a brand mission statement: This is a brief statement that outlines your brand values and goals. It will serve as a guiding light for all your branding decisions moving forward.
  5. Create a brand style guide: This document outlines the specific elements of your brand, including your tone of voice, the typefaces you use, images, and the colors you employ. Use this guide to maintain consistency across all your branding efforts.
  6. Establish a voice: Write in a voice that is authentic and represents your brand. Consistency in your writing style will help establish your brand as a reliable source of information in the sports world.
  7. Use social media: Utilize social media platforms to promote your brand and engage with your audience. Make sure to use the same profile picture, header image, and colors across all your social media platforms.

By following these steps, you’ll be well on your way to establishing a strong and recognizable brand for your sports blog.


The creation of content is a crucial aspect of establishing your sports blog. After all, the content is the foundation of your blog and should be approached with care and consideration.



Articles with longevity, or “timeless” articles, are pieces that maintain relevance regardless of the passing of time. These types of articles have a longer lifespan and can attract visitors to your website even after they are published. For instance, a tutorial on how to start a sports blog is a timeless topic. Despite changes in the sports industry, fundamental information often stays the same. As a result, people will continue to seek out and consume this type of content regardless of current events or trends.


Videos can play a significant role in driving traffic to your sports blog. In fact, according to reports, a majority of people prefer to learn about new products or services through short videos.

If you don’t have access to professional video equipment, don’t worry. You can still create high-quality videos using just your smartphone. Consider creating a YouTube account and uploading these videos to your blog. Not only will this help you earn money through YouTube, but it can also help attract visitors to your site.


Do not forget to create important web pages like terms of service, disclaimer, affiliate disclaimer, cookie policies, copyright notices, etc.


The focus of these types of articles is on current and popular topics that can grab the attention of users. This includes covering news, recent events, and up-to-date happenings. By incorporating fresh content into your blog, you can increase your reach and engagement with your audience.


To improve the reach of your blogs, it’s important to focus on making the content easily readable. This can be achieved by using simple language, incorporating transition words, using active voice instead of passive voice, and composing short sentences and paragraphs. The simpler and more accessible your content, the larger your audience will be.


It’s also a good idea to experiment with a variety of content strategies to see what resonates with your audience. By incorporating a mix of different content types, you can attract a wider range of readers and keep them engaged.


Promotion is an effective way to build an online presence. Follow these strategies to promote your content:


  •  Consider writing guest posts for complementary brands within your niche, and request them to include a link to your website. This can help drive more traffic to your site.
  •  Utilize Social media platforms such as Twitter, Facebook, and Instagram to share your blog posts and interact with your followers.
  • Optimize your blog’s content and website structure to improve your search engine ranking and increase visibility.
  • Build a list of email subscribers and send them regular updates about your latest blog posts and other news.
  • Partner with popular sports influencers to promote your blog and reach their followers.
  •  Utilize paid advertising on platforms such as Google AdWords or Facebook Ads to drive traffic to your blog.
  • Build a community around your blog by hosting events, creating forums, and encouraging user-generated content.
  • Convert your blog posts into other formats, such as podcasts or videos, and distribute them on different platforms.



There are several ways to earn money through sports blogging, including:

  1. Online coaching: Offer online coaching services for sports enthusiasts, and create a subscription-based model where people can have access to your expertise and tips.
  2. Virtual events: Organize virtual events such as webinars, live Q&A sessions, or interactive training sessions and charge an entry fee.
  3. Sponsored live streams: Live stream sporting events and include sponsored content or advertisements to monetize your streams.
  4. Merchandise sales: Design and sell sport-related merchandise like t-shirts, hats, or mugs.
  5. E-books: Create an e-book based on your knowledge and experience in sports, and sell it on your blog or through online platforms like Amazon.
  6. Sponsored polls: Run sponsored polls and surveys on your blog, which brands can use to gather information on consumer preferences.
  7. Sponsored contests: Partner with brands to run contests and giveaways, which can increase engagement and bring in revenue.
  8. Social media sponsorship: Utilize your social media presence to offer sponsored posts and sponsored stories to brands and monetize your platform.

Would you like further information on earning money through sports blogging? Let us know in the comments.



In this blog, we have compiled an effortless guide of 8 steps to launch your sports blog and stay current in the sports world while generating income. Let’s go over the steps briefly:

  1. Determine your niche and target audience.
  2. Choose a blogging platform and hosting.
  3. Pick a website name.
  4. Design your website.
  5. Establish your brand.
  6. Create high-quality content.
  7. Promote your blog.
  8. Monetize your blog through various methods.

This article aimed to provide you with an overview of the steps to start a successful sports blog and earn money. Share it with others and stay tuned for the more helpful content.

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