How To Start An Event Blog

by bloggingdev
how-to-start-an-event-blog

Do you want to start an event blog?

Are you looking out for ways to make money through event blogging?

Do like to write about events and share them with the public?

If yes, then you are at the correct place.

Event Blogging is all about covering important events, important festivals, or special days like Black Friday in your blog posts and generating revenue. It can be considered “micro niche blogging” since it covers specific events or subjects and generates revenue in a short period. Unlike other kinds of blogging which gets you money after putting in lots of effort for a longer time.

 You just have to work for a month or so to earn income. However, there is a lot of competition available online which makes it tough for the event bloggers to stand out. Therefore, we have devised a simple step-by-step strategy for you to become an event blogger and earn money through it.

In this blog post we will walk you through:

  • Top 7 Event Blogs
  • 8 Simple Steps To Start Your Event Blog
  • Ways to Earn Money Through Event Blogging?
  • Are you ready? Let’s dive in!

TOP 7 EVENT BLOGS

 1. BizBash

how-to-start-an-event-blog

BizBash is a creative event blog that is meant to cater to everyone’s needs. From event planners looking for event inspirations or technology, users looking for event trends, or visitors looking for venue inspiration and supplier information this blog has it all. They also have magazines for readers to binge on and interesting podcasts to engage their visitors. This blog is indeed a perfect blend of information with entertainment. Do you want to know more? Click to read.

 

2. Skift Meetings

how to earn money from event blogging

 Skift Meetings is an interesting event blog that aims at guiding global meetings and event professionals about innovations in the event industry. This blog is the go-to online resource for trends, technology, innovation, and education for the event industry. It also consists of a section dedicated to event cloud reviews to engage its readers.

 Do you want to know more? Click to read

 

 3. Event Marketer

Event Marketer is for all those users who are looking for the latest event technology and some real-life examples to level up their upcoming events. They have put up the latest case studies by big companies like Coke or HBO for their readers to find some inspiration. No matter what your event type or audience is this blog is made for all.

 Do you want to know more? Click to read.

 

4. Meeting professionals International or MPI

Meeting professionals International or MPI aims to lead and empower an inclusive meeting and event community to change the world. This blog is the go-to option for anybody who is looking for event inspiration and industry news. Additionally, MPI focuses on educating its readers through various programs and education bundles available on its site. Do you want to know more? Click to read.

 

5. Event Tech Brief

Event tech Brief is not fully a blog but the author sends weekly newsletters to its audience featuring event-related subjects dedicated to event professionals. The author provides helpful information to organize industry events, international meetings, trade shows, festivals, conferences, and many more. Do you want to know more? Click to read.

 

6. Meeting Pool

The Meeting Pool provides its readers with updated event technology to boost their event game. They have a team of event tech experts and marketers to help organize events in person or virtually. You can find a lot of things on this website including event services, event technology, and a guide to planning various types of events.

 Do you want to know more? Click to read.

 

7. Techsytalk

Techsytalk is a perfect blend of technology and events. The goal of this blog is to bridge the gap between technology and event planners. The blogger also has a podcast named “Event Husler Show” to interview big event leaders and give her audience some inspiration. How cool is this? Do you want to know more? Click to read.

 

 These blogs must have given you some understanding of various Event Blogs available on the web. Now it is time you start your own, right?

Let’s get you started.

 

8 SIMPLE STEPS TO START YOUR EVENT BLOG

1. PICK AN AIM AND THE TARGET AUDIENCE

For any kind of blogging, the first and foremost step is to find an aim for your blogs along with a target audience. In other words, you need to decide what you want to write about and who to address.

You need to be specific about the niche that you choose rather than mixing different categories at different times. Do not try to become an expert in all the domains rather pick one and master it.

 For example, if you only talk about business events over your blogs then people will think you are a Business event expert, and hence will look up to you for any Business event-related queries.

 TAKEAWAY: Pick one niche and specialize in it rather than talking about too many categories. As they say it correctly “Jack of all, master of none”.

Ask these things to yourself while choosing a niche:

  • Are you passionate about the subject?
  • Is it trending?
  • How are your competitors doing?
  • Is it in line with your target audience?
  • Can you draft content long-term about this niche?
  • Will it be relevant in the future too?

Multiple niche options are available on the web which can be overwhelming.

Therefore, we have curated a list of a few trending niches to give you some inspiration:

  •  Business Events
  • Holidays like Christmas, New Year, Diwali, etc
  • Special Company launches like iPhone, Cars, Black Friday, etc
  • Sports like IPL, World Cup, Olympic, FIFA World Cup, etc
  • Event Technology
  • Trade Shows
  • Meetings
  • Education about the Event Industry
  • Event Planning Guide
  • Event Marketing
  • Venue inspiration
  • Latest Event Trends  and many more

 

Remember to choose a niche carefully since switching a niche later will mean a lot of effort and create confusion amongst your blog audience.

 

2. GET TECHIE

Now, it is time you choose a blogging platform and hosting for your website.

 Can you build a house without a plot? No. Similarly, you can not launch your website without reserving a space on the web. This is where hosting comes into play.

 Simultaneously, to write, edit, update, delete, modify, and publish your blogs it is important to have a platform that supports these features. This is where a blogging platform comes into play.

 What if we tell you, you can get both of these functionalities in one place? Cool, isn’t it?

 There are two kinds of blogging platforms available:

  1.  SELF HOSTED
  2.  HOSTED OPEN SOURCE

 Self-hosted blogging platforms are the ones that do not offer to host. It is simply a CRM that will help you write, edit, post, modify, and delete your posts without hosting your website on the web. This means you need to pay for hosting separately and manage your content on your own. Example- WordPress.org

 Hosted Open Source blogging platforms on the other hand provide you hosting along with a CRM. You just have to focus on writing and posting your blogs, the rest is taken care of. Example- WordPress.com

Which one should you opt for?

 Both have their pros and cons but we would recommend you go with a self-hosted blogging platform as they let you fully control your website contents and get monetized easily.

 Here are a few top Blogging Platforms for you to consider:

  • WordPress
  • Wix
  • Divi
  • Squarespace
  • HubSpot
  • Tumblr
  • Weebly 

Click here to explore The Best Blogging Platforms for Event Blogs.

 

3. CREATE A BRAND

With thousands of Event Blogs available online you need to stand apart from the rest. This is why you need to build a unique brand.

Building a brand means choosing a logo, formatting style, font face, tone, and also various other features like if you would include more texts, photos, videos, or podcasts. You need to figure it all out.

Every brand has a different essence that makes it unique. What does this mean?

If any user sees your content on social media they should be able to recognize your brand. For Example, Do you see Dominos differently on different platforms? No. Simply, because it has maintained brand consistency (branding) across all the online and offline platforms. Likewise, you need to maintain brand consistency across all platforms.

 You can draw some inspiration from your competitors but do not copy them. Always try to make your brand elements unique and memorable.

 

4. CHOOSE A DOMAIN NAME

 Your next step is to choose a domain name for your business. In simple language, a domain name is what people are going to type into Google to reach your website.

 Choosing the correct domain is one of the most important steps while establishing an online presence for your brand. You can either buy a domain name or use free ones.

We recommend you to work with a paid domain name since it looks more ‘professional’. Free domain names come with a branding. For Example, all the free domains of Blogger end with ”.Blogspot.com”.

 To give you some inspiration, here are a few characteristics of a great domain name:

  • Short and sweet
  • Simple yet trendy
  • Catchy
  • Determines your brand
  • In line with your target audience
  • Easy to pronounce
  • Have keywords
  • Memorable
  • Unique
  • Not taken by other brands
  • Has room to modify later 

Do you have a domain name, already? Go, check its availability.

 

5. CHOOSE A WEBSITE THEME

A theme is nothing but a customizable template to fit your business needs. A good theme will impress your visitors in very first sight.

If you want to give your users a seamless user experience, you need to pick the right template for your website.

WordPress, Wix, and other blogging platforms provide hundreds of templates for users to customize as per their choice.

Some editors make it easy for you to customize a theme by giving drag-and-drop functionality.

While choosing a theme keep a few things in mind:

  • See if you have customer support to resolve queries
  • Pick a theme that supports SEO functionalities.
  • Check for all customization provided by the theme
  • See if it provided you with important plugins
  • The layout of your Homepage and About Us Page (most important pages).
  • Plan how many visual elements you want to put
  • Check if it works well with different devices and browsers that is, responsiveness.

 

6. PLAN THE CONTENT

 Now all your technical setup is done and It is time you do what you are best at. Any guesses?

 Yes, you are right! Planning your content.

  A website without content is just meaningless. You need to plan the content for different web pages including Home, About Us, Contact, Blogs, and many more.

First impression matters. It takes about 0.05 milliseconds for users to form an opinion about your website that determines whether they like your site or not and whether they’ll stay or leave. 

 While creating content for your website keep a few things in mind:

  •  Add videos, podcasts, and pictures to engage with your blog audience.
  •  Find your USP and market it well to give users something memorable.
  •  Make your content skimmable and easy to read.
  •  Launch your magazines or ebooks this will project you as an expert in your domain.
  •  Optimize your content as per Google to boost your ranking. 

Go ahead! Draft unique content for the website to attract visitors.

 

7. PROMOTION IS IMPORTANT

How will people know about your blogs if don’t promote them? Promotion is the key to increasing your brand presence. You can promote your blogs in the following ways:

SOCIAL MEDIA

Create your social media account and share links to your blogs on various platforms like Facebook, Instagram, Pinterest, WhatsApp, and others to attract more prospects.

You can also share your blogs in social media groups to attract visitors to your website.

Wherever you post your blogs make sure you put attractive titles and intriguing images to trigger a click from the readers. You can even put short videos or podcasts to promote your blogs.

 

SHARE BLOGS WITH FAMILY AND FRIENDS

Everybody nowadays has a family and friends Group on various social media channels like WhatsApp, Instagram, Facebook, etc. We recommend you share your blogs within these groups and ask all the members to share them in their contact list too.

This is the safest way of promotion since these people are most likely to help you in your career.

 

DO GUEST POSTING

Guest posting is the act of writing content for another website without revealing your identity. This is a part of SEO, marketing, or PR initiatives.

Guest posting or blogging is a win-win promotional strategy in which both brands benefit from each other. For Example, if you decide to write an article for another brand matching your niche then you may get a backlink in return which will aid in boosting your SEO score and attract more visitors. On the other hand, the other brand will get more content to put on its website giving its readers more variety.

 

JOIN FORUMS

 A Lot of discussion forums like Quora are available online where people look for answers to their queries.

 We would recommend you join these forums, answer various questions matching your niche and drop your website link at the end for readers to refer to. This way you will increase the number of visitors to your website.

 

LEVERAGE SEO

Optimize your blogs as per Google for them to rank well. Follow various on-page and off-page techniques to make your content SEO savvy. This will help you to attract visitors organically. The

 Formulate blogs on trendy keywords and optimize your images as well (add ALT tags, Title tags, and Description).

 Trending keywords= Keywords people are looking for actively

You can use various tools to help you find these keywords. Some of which are given below:

  • Google Keyword Finder
  • Google Autosuggest
  • Ahref
  • Ubersuggest
  • Semrush
  • Facebook

 

8. START MAKING MONEY

 There are so many ways you can monetize your blogs. Do not use all of them at once rather experiment with some and see what works best for you.

Here is a list of a few ways you can earn money through blogging:

 ADVERTISING

 Bloggers earn a lot of money through Advertising. You can sign up to various advertising networks like:

  •  Google AdSense
  •  MMedia
  • Facebook Audience Network Ads
  • Adknowledge
  • Epom
  • Tabola
  • Yahoo Network

Out of these Google AdSense, are the most common source of advertising You just need to create a Google AdSense account and make spaces available on your website for advertisements. Google recommends a few ads related to your niche to be put up on your website and you can choose from them. 

 You start to earn money as soon as you make 100 Dollars and if not, then your earnings roll out to the next month

 Advertising can be done on various areas of your website including the homepage, sidebars, and various pop-ups.

 REMEMBER: Strictly adhere to Google policies else Google will block your account.

  

DIGITAL OFFERINGS

 You can offer various event-related courses to your loyal readers which will earn you a fixed monthly revenue. You can even convert your blogs into ebooks and sell them either on your website or e-commerce portals like Amazon.

 

SUBSCRIPTIONS

 Launch monthly subscriptions to people who are interested in your content. Analyze your website data to track your trendy or most like content and make them exclusive only to your subscribers. Put eye-catchy videos and exciting content to maintain the interest of your subscribers.

 

 SPONSORED POSTS

 Sponsored posts are the paid posts you make for other brands. These posts highlight the products or services of the payer and promote them.

 Find brands similar to your niche and tap them for collaborations.

We recommend you always disclose sponsored posts to your audience since this will maintain transparency.

CONCLUSION

how-to-start-an-event-blog

Starting an Event Blog may seem easy but in reality, demands a lot of hard work in the right direction.

To make this easy for you we have discussed in this blog a few easy steps to kick-start your blogging journey. Let us summarize them briefly for you:

  1.  Pick the Aim of your blog. This involves picking a niche and target audience.
  2.  Choose a blogging platform and hosting for your website.
  3.  Focus on some branding aspects like logo, formatting style, color scheme, tone to be used, and many other branding-related things.
  4.  Pick a domain name for your blogging site.
  5.  Select a theme for your website.
  6.  Prepare content for your blogs and the blogging website.
  7.  For people to know about your blogs promote them.
  8.  Lastly, figure out ways to earn money through your blogs.

Follow these 8 steps to start Event blogging and let us know the results.

Did you find this blog helpful? If yes, share it amongst your network and help them grow with you. Also, suggest to us a few topics that you would like to read next and we will be happy to draft content for you. Stay tuned for more content. See You.

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