Are you enthusiastic about fitness and eager to impart your knowledge to others? Do you possess a talent for writing and excel in creating content that inspires and motivates individuals? Creating a fitness blog is an ideal way to merge these interests and disseminate your message to a wider audience. Whether you’re a personal trainer, nutritionist, fitness buff, or simply someone committed to maintaining a healthy lifestyle, a fitness blog offers a potent platform for sharing your expertise, connecting with like-minded individuals, and establishing your personal brand. This guide will delve into the fundamental steps required to launch a fitness blog, ranging from selecting a niche and setting up your website to developing high-quality content and expanding your readership. So, if you’re prepared to elevate your passion for fitness, let’s dive in!
WHAT IS A FITNESS BLOG?
A fitness blog is a type of blog that focuses on health, fitness, nutrition, and wellness-related topics. The main goal of a fitness blog is to provide information and inspiration to help people live healthier lifestyles. Here are a few examples of fitness blogs:
EXAMPLE 1: Reebok Fitness Blog
This fitness Blog is started by one of the most famous sports brands named Reebok
Click to know more.
EXAMPLE 2: Born Fitness
Born Fitness is a fitness blog that talks about fitness and nutrition.
Click to know more.
EXAMPLE 3: Carrots ‘n’ Cake
Carrots ‘n’ Cake is a fitness blog started by Tina. She helps women achieve their body composition goals by utilizing macro-nutrients and functional nutrition.
Click to know more.
EXAMPLE 4: Garmin Fitness Blog
Garmin Fitness blog talks about how to use Garmin products to increase your fitness level, encourages your family to start their workout, and how to achieve balance in your life.
Click to know more.
EXAMPLE 5: DIY Active
DIY Active is a fitness blog that promotes home fitness. It aims at taking care of its customers’ health regardless of what place they are in.
Click to know more
WHY A FITNESS BLOG?
Now that you know what exactly is a fitness blog. Let us walk you through why starting a fitness blog can be a good idea.
Let us start this by giving you some statistical data:
GLOBAL FITNESS STATISTICS
- The market value of the health and fitness club industry was USD 81 billion in 2020.
- It is projected to have a CAGR of 7.21% from 2021 to 2026, with the Asia Pacific region growing at the highest CAGR.
- This industry is estimated to be worth around USD 96.6 billion, by 2024.
- The market value of the home fitness equipment industry was USD 13,741.23 million in 2021.
- It is projected to record a CAGR of 2.75% from 2022 to 2027, with the Asia Pacific region growing at the highest CAGR.
Aren’t these some intriguing figures?
With the such rapid growth in the fitness industry, fitness blogging is definitely a rewarding career.
After the pandemic, people are even more interested in working on their nutrition, lifestyle, and fitness. This makes fitness blogging even more fruitful.
Are you eager to begin your fitness blogging journey? Look no further! Follow these simple steps to get started:
AN EASY GUIDE TO START FITNESS BLOGGING
Follow this step-by-step guide to initiate your fitness blogging journey. In this section, we will explore some straightforward steps to get started:
Let’s delve into it!
1. DECIDE THE AIM OF YOUR BLOGS
To start any kind of blog, it’s very important to decide the aim of your blog. In other words, pick a niche for your blogging.
Decide what story are you going to tell. Who will you address? Is it going to be fitness tips for working officials or nutrition for women or any other topic?
Here is a list of niches that you can choose from to kick-start your fitness Blogging:
- 30-Day Workout Challenges
- Weight Loss
- Weightloss and gain for men
- Weightloss and gain for Women
- Home Workouts
- Workouts during pregnancy
- Mental Fitness
- Endurance Training
- Food Supplements
- Keto Diet
- Vegan Diet
- Aerial Yoga
- HIIT- High-Intensity Interval Training
- Bodyweight Training
- Beginners Guide to Workout
- Advance Level Training
- Fitness Equipment
- Diet and Nutrition
- Healthy Lifestyle
- DIY workouts
- Immunity and many more
Decide what niche are you passionate about and the audience you are going to target.
2. CHOOSE A BLOGGING PLATFORM AND HOSTING
A Blogging Platform is a type of Content Management System (CMS) that enables users to create, modify, delete, and publish their content on the internet.
A Few examples include:
Hosting is a process of storing the website data on a server so that it can be accessed over the internet
Choosing a blogging platform and hosting for your website is a little technical step, so let us give you a metaphor to understand it better.
Think of it this way: Your blog is equivalent to your house, containing all your content and information. Hosting is the land on which your house is built. You can visit either of the two websites listed below:
1. SELF-HOSTED WEBSITE
A self-hosted website is one where you have complete control over your website and its content. This means that you own your website and have the freedom to customize it as you, please. To set up a self-hosted website, you will need to purchase a domain name and web hosting service. You can then install a content management system (CMS) like WordPress and begin creating your website or blog.
2. HOSTED WEBSITE
A hosted website is one where a third-party company provides website hosting and management services. This means that you do not own your website, and you are limited in terms of customization options. Hosted websites typically use a drag-and-drop editor to create content, and you may have limited access to the backend of your website.
In the end, the decision to choose a self-hosted or hosted website depends on your needs and goals. If you require more control over your website and content, a self-hosted website may be the best option. If you are looking for a simple and easy-to-use solution, a hosted website may be the way to go.
3. PICK A DOMAIN NAME
Once you have selected a blogging platform and hosting service for your website, it’s time to get creative and choose a domain name that will embody your brand’s identity.
A great domain name has certain characteristics:
- Sweet and Short
- Tells people who you are and what you do
- Easy to pronounce
- It according to your target audience
- UNTIL you are not famous, it does not contain your name
- Not spammy like EightPackAbsInAWeek.com
Brainstorm a domain name that can represent all the types of blogs that you will be posting and take care of your target audience while selecting one.
You can verify if your domain name is available. Hopefully, it’s not already taken!
4. CHOOSE A BLOGGING THEME
A theme decides the look and feel of your website and hence is responsible for a seamless user experience making it important for you to spend some time choosing a good one.
While picking a theme for your website take care of the customization it is providing, plugin support, customer support to solve queries, the latest updates, SEO facilities, and monetization opportunities.
If you are not creative or are not able to find a theme online to suit your business needs then don’t worry. You can hire a developer to code a customized theme for you and get started.
Click here to see some Popular Fitness Themes for some inspiration.
5. PLAN YOUR CONTENT
After you have set up your blog it is time you get your hands on what you are best at.
Yes, you are right!
Here is a list of tips to kick-start this process:
TIP 1: BE YOURSELF
In this rat race of posting content consistently. Remember to not lose your identity!
So many people post similar content just re-written or re-formatted. Do NOT DO THIS.
Try to add your flavor to every article that you post. Figure out ways you can stick out from the crowd.
People will appreciate you for being YOU! rather than putting out content that is already there.
TIP 2: SOLVE REAL-WORLD PROBLEMS
In every blog try to solve real-life problems in every blog that you post. People are searching on the web to get their queries resolved. Give them reasonable solutions and you will attract traffic.
TIP 3: FOLLOW SEO BUT DO NOT BE BLIND
Following on-page and off-page SEO tactics is a great way to rank your website.
But as they say, ‘excess of everything is bad”.
Focusing too much on SEO while writing your content will make it look difficult to understand and boring.
Make your content user-centric and not Google-centric. For example, do not stuff keywords unnecessarily, use them wherever needed!
TIP 4: CONSISTENCY IS A MUST
Create a content schedule for your website and plan it on a weekly or monthly basis, depending on your goals. It’s essential to maintain consistency to keep your audience engaged.
Keep in mind that if you don’t feel tired of posting, it’s an indication that you’re not posting enough! Both Google and your readers appreciate consistency, so strive to stick to your schedule.
6. PROMOTE YOUR CONTENT
To attract visitors to your blogs, you must promote them!
Here are 4 ways you can promote your fitness blogs:
TIP 1: ADD VIDEOS
As per reports, In 2020, 96% of consumers increased their online video consumption, and 9 out of 10 viewers said that they wanted to see more videos from brands and businesses. In fact, as of 2022, an average person is predicted to spend 100 minutes every day watching online videos.
People are more visually oriented, so it is best to convert your blogs into videos and put them on your YouTube channel. You can also use these YouTube videos in your blogs to make the content more eye-catchy. This will enable you to drive YouTube traffic to your website and vice versa.
TIP 2: SOCIAL MEDIA
Without a doubt, social media is a powerful tool to promote your blogs online. See the image below to see the power of social media.
With a community of millions of people online, social media is a lucrative way of promoting your content.
While promoting your content take care few things in mind:
- Use more images or videos rather than text
- Put eye-catchy titles in your post
- Use intriguing images which work as a clickbait
- Since different social media channels have different flavors so strategize your posts accordingly. For instance, Instagram is visually oriented so you will need more pictures or videos, whereas LinkedIn is more formal hence you will use crisp and formal posts.
- Use groups of your niche, for example, fitness groups on Facebook.
Leverage the power of social media to attract visitors, increase post engagement, and even spread brand awareness.
TIP 3: MAKE INFLUENCERS TALK ABOUT YOU
Influencers already have a loyal following of thousands or even millions of people.
Use it for your benefit. Ask influencers to talk well about your brand. Try to drive their visitors onto your page.
You can ask creators to create a win-win relationship with you. One of many ways is to create free meal plans for them if you are a nutrition blogger and in return, they will talk about you on their social media handles.
People tend to trust people’s advice more than a paid commercial. So, what is better than influencer marketing?
TIP 4: DO NOT SHY AWAY TO ASK FOR COMMENTS AND SHARES
You need to ask people to comment and share your posts. You can conclude your posts with a line saying “Comment down your favorite tip shared” or ” share this post if you found it useful”
Add Social media sharing icons with each post so that readers can share it with just “one click”
Make sharing easy for your readers.
7. EARN MONEY
Fitness Bloggers earn big money by following these strategies:
LAUNCHING YOUR APP
As per reports, The global fitness app market is expected to reach $20.76 billion by 2028. It is expected to grow at an average annual growth rate (CAGR) of 21.4% from 2021 to 2028, driven by increasing demand for fitness trackers and wearable devices.
Moreover, what is more, interesting is during the pandemic the daily active users of fitness apps around the world grew by 24% in the first half of 2021. The number of active users grew in the following regions:
- India – 84%
- The Middle East and North Africa – 28%
- Asia-Pacific – 24%
- Europe – 11%
- Americas – 8%
Aren’t these statistics fantastic?
TAKEAWAY: The fitness app has a huge base of users and will continue to grow with time.
If you are a fitness blogger, launching your fitness app is an excellent way to boost your income.
Here are some examples of fitness bloggers who launched their app and made it a huge success:
- Sweat by Kayla Itsines.
- Fit Body by Anna Victoria
- The Body Coach by Joe Wicks.
- Tammy Fit by Tammy Hembrow
- Digital Products: Fitness bloggers can create their own digital products, such as workout plans, meal plans, or e-books, and sell them directly to their audience.
- Physical Products: Fitness bloggers can also create their own physical products, such as fitness gear or workout DVDs, and sell them through their website or an online marketplace.
- Sign up for a Google AdSense account
- Place ads on your website
- Optimize your ads
- Drive traffic to your website
- Monitor your earnings
It’s important to note that earning money through Google AdSense takes time and effort. You need to consistently produce quality content, drive traffic to your website, and optimize your ads to maximize your earnings. But with patience and persistence, Google AdSense can be a great way to earn money from your fitness blog.
- Reach out to brands and companies in the fitness industry that align with your blog’s niche and audience.
- Pitch your blog to them and offer to create sponsored content in exchange for compensation. You can offer to write a sponsored blog post, create a sponsored video, or provide social media promotion for your product or service.
- Once you have agreed to the terms and compensation, create the sponsored content and publish it on your blog. Be sure to disclose that the content is sponsored and follow any other guidelines or regulations set forth by the brand or advertising agency.
- Promote the sponsored content on your social media channels to reach a wider audience.
These were some ways of earning money through fitness blogging. Do you want to know more? let us know in the comments.
Q1: Is fitness a good niche for blogging?
A1:If you’re blogging about something related to health and fitness, you’ll undoubtedly find an audience. One of the most popular blogging subgenres is health and fitness. However, there will be a tonne of blogs competing with you because it is a lucrative niche so you will need a solid plan of action.
Q2: What does a fitness blog contain?
A2: A fitness blog can have a variety of topics like Fitness for newcomers, personal trainer recommendations, cardio training, personal fitness, keto Diet, Vegan Diet, Kambucha, Aerial Yoga, and many more. Once you have a niche in mind, you should carry out market research to track down your competitors and their future scope.
Q3: Do fitness blogs make money?
A3: Depending on your readership, you can earn anything from a few hundred to several thousand dollars (plus free stuff!). However, you must develop a media pack that summarize your services and includes information about your audience.
Q4: How can I earn money through fitness blogging?
A4: There are multiple ways to earn money as discussed in the article earlier. Give you a summary let us share some of these tips here:
- Google Ads
- Affiliate Marketing
- Digital and Offline Product Offerings
- Paid Posts
- Launching Own App
- Paid Reviews
- Public Events
- Freelance Writing
- Fitness Training
Q5: How to start a fitness website?
A5; You need to follow the following steps:
- Choose a blogging platform like WordPress
- Select a design theme
- Choose a domain name and hosting service
- Build your website content
- Do SEO
- Congrats! You are good to promote it!
Congratulations, you have made it to the end of our guide on how to start a fitness blog! We hope that you found the information helpful and that you are now inspired to get started on your blog.
Remember, starting a blog can be a challenging task, but with hard work and dedication, it can be a rewarding experience. Use the tips we have provided and don’t be afraid to be creative and put your unique spin on things.
Starting a fitness blog can be an exciting and rewarding way to share your expertise and enthusiasm for health and fitness with a global audience. Don’t wait any longer! Begin your journey today and join the growing community of fitness bloggers.