If you are a fitness enthusiast and love to share your passion with people. Then, fitness blogging is something that might interest you.
This blog post is a one-stop solution for all aspiring or professional fitness bloggers.
Here in this post, we will discuss the following topics:
- What is a fitness blog?
- Why Fitness Blogging is worthwhile?
- A step-by-step guide to starting fitness blogging.
- How to make money through fitness blogging?
Now that we are warmed up.
Let’s dive in!
WHAT IS A FITNESS BLOG?
A fitness blog is a collection of posts that share informational content related to the ‘fitness’ domain. It can be anything ranging from a workout to a healthy lifestyle.
The main aim of Fitness Blog is to promote the idea of a healthy lifestyle amongst people.
According to researchers, less than 3 percent of Americans live a healthy lifestyle which makes fitness awareness the need of the hour.
Here are a few examples of famous fitness blogs to help you understand better:
EXAMPLE 1: Reebok Fitness Blog
This fitness Blog is started by one of the most famous sports brands named Reebok
Click to know more.
EXAMPLE 2: Born Fitness
Born Fitness is a fitness blog that talks about fitness and nutrition.
Click to know more.
EXAMPLE 3: Carrots ‘n’ Cake
Carrots ‘n’ Cake is a fitness blog started by Tina. She uses macros and functional nutrition to help women find balance within their diets while achieving their body composition goals.
Click to know more.
EXAMPLE 4: Garmin Fitness Blog
Garmin Fitness blog talks about how to use Garmin products to increase your fitness level, encourages your family to start their workout, and how to achieve balance in your life.
Click to know more.
EXAMPLE 5: DIY Active
DIY Active is a fitness blog that promotes home fitness. It aims at taking care of its customers’ health regardless of what place they are in.
Click to know more
WHY FITNESS BLOG?
Now that you know what exactly is a fitness blog. Let us walk you through why starting a fitness blog can be a good idea.
Let us start this by giving you some statistical data:
GLOBAL FITNESS STATISTICS
- The market value of the health and fitness club industry was USD 81 billion in 2020.
- It is projected to have a CAGR of 7.21% from 2021 to 2026, with the Asia Pacific region growing at the highest CAGR.
- This industry is estimated to be worth around USD 96.6 billion, by 2024.
- The market value of the home fitness equipment industry was USD 13,741.23 million in 2021.
- It is projected to record a CAGR of 2.75% from 2022 to 2027, with the Asia Pacific region growing at the highest CAGR.
Aren’t these some intriguing figures?
With such rapid growth in the fitness industry, fitness blogging is definitely a rewarding career.
After the pandemic, people are even more interested in working on their nutrition, lifestyle, and fitness. This makes fitness blogging even more fruitful.
Want to start your fitness blog right away? Wait no more!
STEP-BY-STEP GUIDE TO START FITNESS BLOGGING
Here in this section, we are going to discuss a few easy steps to start your journey as a Fitness Blogger:
Let’s dive in!
1. DECIDE THE AIM OF YOUR BLOGS
To start any kind of blog, it’s very important to decide the aim of your blog. In other words, pick a niche for your blogging.
Decide what story are you going to tell. Who will you address? Is it going to be fitness tips for working officials or nutrition for women or any other topic?
Here is a list of niches that you can choose from to kick-start your fitness Blogging:
- 30-Day Workout Challenges
- Weight Loss
- Weightloss and gain for men
- Weightloss and gain for Women
- Home Workouts
- Workouts during pregnancy
- Mental Fitness
- Endurance Training
- Food Supplements
- Keto Diet
- Vegan Diet
- Aerial Yoga
- HIIT- High-Intensity Interval Training
- Bodyweight Training
- Beginners Guide to Workout
- Advance Level Training
- Fitness Equipment
- Diet and Nutrition
- Healthy Lifestyle
- DIY workouts
- Immunity and many more
Decide what niche are you passionate about and the audience you are going to target.
- What do I want to do long-term?
- Will I be able to sustain this in the future?
- Does it have a scope?
- Is it going to add value to others’ life?
- Can I draft relevant content under a particular niche?
- Is it a trending subject of matter?
Since switching niches is a tedious task, choose it carefully!
2. CHOOSE A BLOGGING PLATFORM AND HOSTING
A Blogging Platform is a Content Management System that lets you add, edit, alter, delete and post your content.
A Few examples include:
Hosting is a process of storing the website data on a server so that it can be accessed over the internet
Choosing a blogging platform and hosting for your website is a little technical step, so let us give you a metaphor to understand it better.
- A blog is like your house (all your content and information)
- Hosting is the land that your house is built on.
You can go to any of the two websites mentioned below:
1. SELF-HOSTED WEBSITE
A Self-hosted website requires you to first pick a blogging platform like WordPress.org and then pay a hosting company to store all your data on a server.
This means when somebody looks for your website, the server connects and fetches your site.
Self-hosting is just like buying your land. Hence you can do whatever you want to do. Yahoo! However, you need to take care of any issues that spring up.
2. HOSTED WEBSITE
A hosted website means, you choose a blogging platform like Wix or WordPress.com, which is an all-in-one platform. You do not need to buy server space, the platform stores all your data on its server.
Hosted Website is just like living on rent, where you have all the functionalities and a lot of support. However, you need to follow some rules and restrictions that may be put up by the landowner.
While there are many options available online. A self-hosted website is preferable since you have more control over your website and can monetize it easily.
We recommend you go for WordPress.org to start with.
3. PICK A DOMAIN NAME
After you have chosen a blogging platform and hosting for your website, it’s time you get a little inventive.
You need to pick a domain name that will represent the face of your brand.
A great domain name has certain characteristics:
- Sweet and Short
- Tells people who you are and what you do
- Easy to pronounce
- Is according to your target audience
- UNTIL you are not famous, it does not contain your name
- Not spammy like EightPackAbsInAWeek.com
- Available and not taken by any other business
Brainstorm a domain name that can represent all the types of blogs that you will be posting and take care of your target audience while selecting one.
You can check the availability of your domain name. Fingers crossed it is available!
4. CHOOSE A BLOGGING THEME
A theme decides the look and feel of your website and hence is responsible for a seamless user experience making it important for you to spend some time choosing a good one.
While picking a theme for your website take care of the customization it is providing, plugins support, customer support to solve queries, latest updates, SEO facilities, and monetization opportunities.
If you are not creative or are not able to find a theme online to suit your business needs then don’t worry. You can hire a developer to code a customized theme for you and get started.
Click here to see some Popular Fitness Themes for some inspiration.
5. PLAN YOUR CONTENT
After you have set up your blog it is time you get your hands on what you are best at.
Yes, you are right!
Plan your content as per your niche and the target audience.
Here is a list of tips that might help you in this process:
TIP 1: BE YOURSELF
In this rat race of posting content consistently. Remember to not lose your identity!
So many people post similar content just re-written or re-formatted. Do NOT DO THIS.
Try to add your flavor to every article that you post. Figure out ways you can stick out from the crowd.
People will appreciate you for being YOU! rather than putting out content that is already there.
TIP 2: SOLVE REAL-WORLD PROBLEMS
In every blog try to solve real-life problems in every blog that you post. People are searching on the web to get their queries resolved. Give them reasonable solutions and you will attract traffic.
TIP 3: FOLLOW SEO BUT DO NOT BE BLIND
Following on-page and off-page SEO tactics is a great way to rank your website.
But as they say, ‘excess of everything is bad”.
Focusing too much on SEO while writing your content will make it look difficult to understand and boring.
Make your content user-centric and not Google-centric. For example, do not stuff keywords unnecessarily, use them wherever needed!
TIP 4: CONSISTENCY IS THE KEY
Make a content scheduler for your website. Plan it weekly/monthly as per your goal.
You need to be consistent to keep your audience engaged.
REMEMBER: If you are not tired of posting, you are not posting enough!
Google and readers both reward consistency.
6. PROMOTE YOUR CONTENT
To attract visitors to your blogs, you must promote them!
Here are 4 ways you can promote your fitness blogs:
TIP 1: ADD VIDEOS
As per reports, In 2020, 96% of consumers increased their online video consumption, and 9 out of 10 viewers said that they wanted to see more videos from brands and businesses. In fact, as of 2022, an average person is predicted to spend 100 minutes everyday watching online videos.
People are more visually oriented, so it is best to convert your blogs into videos and put them on your YouTube channel. You can also use these YouTube videos in your blogs to make the content more eye-catchy. This will enable you to drive YouTube traffic to your website and vice versa.
TIP 2: SOCIAL MEDIA
Social media is a powerful tool to promote your blogs online. See the image below to see the power of social media.
With a community of millions of people online, social media is a lucrative way of promoting your content.
While promoting your content take care of few things in mind:
- Use more images or videos rather than text
- Put eye-catchy titles in your post
- Use intriguing images which work as a clickbait
- Since different social media channels have different flavors so strategize your posts accordingly. For instance, Instagram is visually oriented so you will need more pictures or videos, whereas LinkedIn is more formal hence you will use crisp and formal posts.
- Use groups of your niche, for example, fitness groups on Facebook.
Leverage the power of social media to attract visitors, increase post engagement, and even spread brand awareness.
TIP 3: MAKE INFLUENCERS TALK ABOUT YOU
Influencers already have a loyal following of thousands or even millions of people.
Use it for your benefit. Ask influencers to talk well about your brand. Try to drive their visitors onto your page.
You can ask creators to create a win-win relationship with you. One in many ways is to create free meal plans for them if you are a nutrition blogger and in return, they will talk about you on their social media handles.
People tend to trust people’s advice more than a paid commercial. So, what is better than influencer marketing?
TIP 4: DO NOT SHY AWAY TO ASK FOR COMMENTS AND SHARES
You need to ask people to comment and share your posts. You can conclude your posts with a line saying “Comment down your favorite tip shared” or ” share this post if you found it useful”
Add Social media sharing icons with each post so that readers can share it with just “one-click”
Make sharing easy for your readers.
7. EARN MONEY
Fitness Bloggers earn big money by following these strategies:
LAUNCHING YOUR APP
As per reports, The global fitness app market is expected to reach $20.76 billion by 2028. It is expected to grow at an average annual growth rate (CAGR) of 21.4% from 2021 to 2028, driven by increasing demand for fitness trackers and wearable devices.
Moreover, what is more, interesting is during the pandemic the daily active users of fitness apps around the world grew by 24% in the first half of 2021. The number of active users grew in the following regions:
- India – 84%
- The Middle East and North Africa – 28%
- Asia-Pacific – 24%
- Europe – 11%
- Americas – 8%
Aren’t these statistics fantastic?
TAKEAWAY: The fitness app has a huge base of users and will continue to grow with time.
If you are a fitness blogger, launching your fitness app is an excellent way to boost your income.
Here are some examples of fitness bloggers who launched their app and made it a huge success:
- Sweat by Kayla Itsines.
- Fit Body by Anna Victoria
- The Body Coach by Joe Wicks.
- Tammy Fit by Tammy Hembrow
Another way of earning money is by converting your blogs into ebooks/books and selling them on your website. You can also sell it on e-commerce platforms like Amazon.
This will help you increase your brand popularity to manifolds and that too with minimum effort.
You can free some space on your blogging website for advertisers to show their ads.
Post which Google will reward you with either of the two ways:
- Cost per click
- Cost per view
Google AdSense is a great way of earning income.
Another great way of earning money is through paid posts. This includes tapping brands that match your niche and promoting their products on your blogs or social media to earn money.
Be careful to collaborate with brands that have a good market reputation. Since your reputation will depend on the products you endorse.
Also, it is very important to make your readers clear about your sponsored posts. you can do this by adding a ‘paid partnership’ label if you are using Instagram.
These were some ways of earning money through fitness blogging. Do you want to know more? let us know in the comments.
Q1: Is fitness a good niche for blogging?
A1:If you’re blogging about something related to health and fitness, you’ll undoubtedly find an audience. One of the most popular blogging subgenres is health and fitness. However, there will be a tonne of blogs competing with you because it is a lucrative niche so you will need a solid plan of action.
Q2: What does a fitness blog contain?
A2: A fitness blog can have a variety of topics like Fitness for newcomers, personal trainer recommendations, cardio training, personal fitness, keto Diet, Vegan Diet, Kambucha, Aerial Yoga, and many more. Once you have a niche in mind, you should carry out market research to track down your competitors and its future scope.
Q3: Do fitness blogs make money?
A3: Depending on your readership, you can earn anything from a few hundred to several thousand dollars (plus free stuff!). However, you must develop a media pack that summarises your services and includes information about your audience.
Q4: How can I earn money through fitness blogging?
A4: There are multiple ways to earn money as discussed in the article earlier. Togive you a brief summary let us share some of these tips here:
- Google Ads
- Affiliate Marketing
- Digital and Offline Product Offerings
- Paid Posts
- Launching Own App
- Paid Reviews
- Public Events
- Freelance Writing
- Fitness Training
Q5: How to start a fitness website?
A5; You need to follow the following steps:
- Choose a blogging platform like WordPress
- Select a design theme
- Choose a domain name and hosting service
- Build your website content
- Do SEO
- Congrats! You are good to promote it!
With growing time fitness industry is expected to grow multiplex, and, so will fitness blogging. Making fitness blogging a rewarding full-time career option. If you are a fitness enthusiast, channel your passion into something fruitful.
Here are a few tips to start your fitness blogs in brief:
1. Decide the aim of your blogs. In other words, choose a niche that you are passionate about.
2. Pick a suitable blogging platform and hosting. This will help you put your website content on the internet. And, will enable you to edit, manage, delete, update and post your blogs.
3. Choose a domain name for your business. As they say ” first impression is the last impression” it is very important that you choose an impactful domain name. Since people are going to see your domain name first and then your content.
4. After you have the basic technical setup done, you need to choose a theme for your website. A good theme will enable your users to have a seamless user experience.
5. Your website setup is finished by this point. Start working on content for your blogs. Make your content reasonable, eye-catchy, and solution-oriented.
6. After you have launched your blogs, start promoting them so people to see the amazing work done by you. All your efforts will be wasted if you don’t promote your content. Promotion can be done through:
- Adding Videos
- Social Media
- Making Influencers talk about you
- Asking for comments and shares
7. Blogging is incomplete until you earn money through it. You can earn money through blogging by:
- Launching your App
- Product Offerings
- Google AdSense
- Paid Posts
Follow our step-by-step guide to kick-start your blogging career and let us know your journey. Did you find this article helpful? let us know in the comment section. Suggest us a few topics that you would love to read because your command is our wish! Stay tuned for some more exciting content. See you.