“Ignoring online marketing is like opening a business but not telling anyone.” — KB Marketing Agency
There’s no denying that without marketing, businesses wouldn’t be the same or big brands will not be as big as they are.
Marketing is a powerful weapon to help businesses reach their true potential by promoting their products or services. Whether you are aiming to acquire customers, widen your reach, or retain your existing customer, you very well need “marketing”.
If you are somebody with Marketing skills looking to educate people then starting a Marketing blog is a great way to do so.
However, starting a blog from scratch can feel daunting sometimes. Choosing a niche, planning content, getting a technical setup, and following promotional strategies are just a few of the many processes you will need while starting a blog.
Don’t worry! By the end of this blog, you will have a clear path with the right resources to start your Marketing blog.
In this article, we aim to review a variety of topics like:
- What is a Marketing Blog?
- Steps to starting your Marketing blog.
- How to monetize your Marketing blogs.
Are you ready? Let’s begin!
WHAT IS A MARKETING BLOG?
Marketing blogs are a great way to give out marketing knowledge to individuals and businesses to help them flourish.
There are so many ways Marketing blogs help individuals, from giving digital marketing lessons to advertising tips, copy-writing strategies, sales tips, and many more.
In order to prevent making the same mistakes twice, marketing bloggers share their experiences with the world. Additionally, they encourage people to improve their marketing methods and thereby attracting more prospects and building brand trust.
There are so many marketing blogs available online which can be overwhelming for you. Therefore, we have done the workout for you and made a list of the Top 5 popular Marketing blogs to get inspired.
TOP 5 MARKETING BLOGS
1. UNBOUNCE BLOG
Unbounce Blog help marketers create landing pages, popups, and sticky bars using their easy-to-use builders to optimize their marketing strategy. Secondly, it helps writers write engaging content using its AI build copy-writing tools. Lastly, optimize bushiness’s traffic using the right landing pages.
The website also has more than 100 blogs to educate individuals and businesses about various marketing strategies with their expert advice.
CopyBlogger is a marketing blog that aims towards teaching writers to create killer content online to attract the right audience. This blog is an ideal platform for anybody looking for content marketing advice.
In addition, the blog also provides content marketing and SEO services to help readers take their marketing strategies to the next level.
Hubspot is one of the biggest players in the marketing industry. The blog not only talks about marketing but various other subjects like sales, business news, tech news, website building, and tips on building a customer-first organization.
The blog also has a YouTube Marketing Channel with over 200 Thousand subscribers.
This is not it! To keep its readers engaged the blog also has a dedicated Podcast section to discuss business, marketing, sales, technology, and motivate its readers.
Mention enables brands and agencies to leverage media monitoring and social media to increase brand awareness and reach their true potential online.
What we like about the blogging page is under every article Mention displays the estimated reading time (smart!).
There are various blogs about optimizing website images, creating killer newsletters, using Facebook Ads, Blockchain, Customer service, and various other important aspects to scale up your business or expand your knowledge bank.
5. QUICK SPROUT
Quick Sprout is a marketing blog by Neil Patel that aims towards upskilling people and businesses in marketing, blogging, and traffic generation.
You can get everything here including SEO, conversion optimization, copy-writing, content marketing, email marketing, social media marketing, and many more useful resources.
Some interesting blogs include How to Start a Blog That Makes Money in 11 Simple Steps and Compare The Best Blogging Platforms and Blog Sites of 2022
Now, that you have an idea about various Marketing blogs available on the internet. We won’t waste any time and will walk you through the process of creating your own in detail.
HOW TO START A MARKETING BLOG? (9 EASY TIPS)
1. PICK A MARKETING GENRE
The first step to starting a marketing blog is deciding on the aim of your blog. Do you want to start a digital marketing blog for mid-sized businesses? Do you want to help startups improve their marketing strategy? Or, is it something else?
Figure out what you want to talk about and to whom. These two are the main aspects while starting a blog.
If you talk about marketing, lifestyle, sales, food, or various other genres, then it will be difficult for you to project yourself as your niche expert. Rather focus on one genre and expand on that. Later, after building a reputation in the market you may add on various other genres if required.
These questions down below will help you pick a genre/niche for your blog:
- What type of audience do you want to target? Individuals, startups, mid-sized businesses, etc.
- What area do you hold the maximum expertise in?
- In addition to having experience, do you have a love for it?
- What is your long-term objective? What do you hope to accomplish?
- Will you provide value in the chosen niche?
If you find your genre by responding to these questions, fantastic! If not, you may find some inspiration from the list of marketing blog niches below.
LIST OF MARKETING NICHES
- Content Marketing
- Traffic Optimization
- Social Media Marketing
- Digital Marketing
- Organic Growth
- Marketing Strategy
- Website Strategy
- Business Development
- Agency Blogs
- How-to’s of Marketing and many more
Before you jump onto another step, remember to check off every item on the checklist below to boost your confidence in the niche you have picked.
VERIFY YOUR NICHE
- Competition is typically more fierce in markets on niches that are trending or receiving more user attention. Popular bloggers or major players own this. Because of this, we favor selecting a market with less rivalry. You can achieve this by focusing on a narrower subset of your expertise. Let’s say” CRM” or “Opt-in Forms”.
- Check out what and how your competitors are doing it before you dive in. Examine their postings, outcomes, revenue potential, traffic, and several other crucial elements.
- Even if you enjoy the subject, you must determine whether your target audience is interested in reading content in that area. You may track your audience’s needs using various social media platforms, Google searches, online keyword tools, and various online discussion platforms.
- If you can continue to post content on the chosen specialty for, say, 4-5 years without getting tired of it or losing interest, excellent, you can keep doing it. Your blogs must be written with passion if you want to succeed.
Have you picked out a niche for your marketing blog? Congratulations! Your blogging journey has already begun.
2 CHOOSE YOUR BLOGGING PLATFORM
A blogging platform is a Content Management System that lets you build your website and manage its content.
It’s time to choose your blogging platform once you’ve decided on one (or more) niches for your marketing blog.
You have a wide range of platforms to pick from, both free and paid. In contrast to the premium, self-hosted blog platform, WordPress.org, some free platforms include Blogger, Wix, Squarespace, and WordPress.com.
Even though you might not want to invest additional money at first, we nevertheless advise choosing one of the paid self-hosted blogging platforms like WordPress.org.
Would you like to know—Why?
4 REASONS TO CHOOSE PAID SELF-HOSTED BLOGGING PLATFORMS
The lack of control over your actions is the main issue with free blogging services. You have no creative control over your free blogs, regardless of how well you brand them. Both the information you produce and the traffic your blog brings is not under your ownership.
Even worse, your blog might be deleted overnight without warning. All of your efforts might be for nothing, in cases like, if the blogging platform is sold or violates any terms and conditions of the platform.
Therefore, choosing a self-hosted blogging platform guarantees total control over your blogging site.
While using a free blogging platform, you are essentially giving the service provider your content for free.
You are basically creating content for the service provider to reap its benefits. This is because ultimately the platform will monetize your site by inserting advertisements unobtrusively across your material. Why would you do that? You worked extremely hard to create the content, so you should be enjoying the benefits.
Free blogging systems have a finite amount of memory, bandwidth, and video time. If you use a free platform, plugin, domain, or other free web hosting services for your blog site, it will be difficult to be successful. Your potential to develop and generate passive blog income will be constrained.
Even if you choose the free hosted option, it will cost you significantly more when you decide to add more features to your blog in the future. You’ll have to pay a premium to improve your free blog.
The bottom line is that, if your pocket allows, you should always go for the paid Blogging Platforms.
3. CHOOSE YOUR HOSTING PROVIDER
If you have chosen a blogging platform that does not give you hosting then the next crucial step is to sign up for hosting.
To help you with this task, here is a checklist of items you should keep in mind:
- Speed – Nobody likes to browse a website that takes more than five seconds to load. Choosing a quick and effective host should be your main goal.
- Customer Service Look for a hosting company that offers timely customer service to address your concerns.
- Storage – As the server will house all of your website’s content and marketing materials, choose a host that has enough room. 5 GB of space should be appropriate for various websites.
- Security– If an attack occurs, all of your data could be erased in a matter of seconds. As a result, be sure the hosting solution you choose is safe and regularly backs up all of your stuff.
- Customer Feedback– To ensure the service you are signing up for is good, check the reviews and ratings on several online platforms.
You can use Bluehost as your hosting company if you’ve decided to use WordPress as your blogging platform.
4. CHOOSE THE RIGHT DOMAIN NAME
When launching your Marketing blog, you should consider a name for your blogging website that will attract readers.
Moreover, the domain name you select should be able to reflect your brand values and blog content.
Here are a few tips to help you in selecting the right name for your Marketing Blog.
CHARACTERISTICS OF AN IDEAL DOMAIN NAME
- Premium and not free as free domain names come with branding that looks unprofessional
- Has a .com extension since it is the most common and well-known
- Has keywords that are relevant to your niche (Do not overdo this)
- Easy to comprehend
- Available and not taken by other brands
- Relevant ( suits your blog niche and target audience)
Instead of wasting time looking for the ideal domain name, work with the good ones and put your time and effort into other productive activities like branding and marketing. Do not allow the name of your website to hold you back!
After you have picked out a domain name for your website, you must check for its availability online Is it available? Great! let’s move on to other steps.
5. CHOOSE AND INSTALL A THEME
Now that your website has been created and given a name, the next step is designing it.
If the design of your website is poor, no one will even bother to read your blogs. Nothing is worse than a website that is poorly made!
To provide your users with a first-rate user experience and aid in their easy navigation, it goes without saying that you must improve your designs.
It can be challenging to select the theme that best suits your creative needs because there are hundreds or even thousands of themes available online. Because of this, we’ve compiled a list of advice to help you focus your search.
CHOOSING THE RIGHT THEME
More than half of customers browse on their mobile phones, thus it’s critical to pick a theme that is compatible with a variety of mobile devices.
Free themes typically tend to break on various browsers and screen sizes. Therefore, be sure to test your theme on a variety of resolutions to ensure that it functions properly.
Each brand has a distinct color scheme that reflects its core principles. Your company’s brand colors have more potential than you might think.
Given that different colors have various psychological effects on people, you should choose hues that complement your brand and utilize them throughout all of your branding collateral.
Visitors will come to your website and read your blogs. But when they read, what happens? Do you want people to read your upcoming posts, subscribe to your email, get in touch with you, or take some other action? All of this is included in the website navigation structure.
A good website’s navigation is just one of the many things that make it good.
Making the hyperlinks clear, adding a search feature to every page, including social media buttons, adding clear CTAS, placing navigation bars in standard locations (the top, side, and bottom), and selecting a responsive design are just a few of the many ways to make navigation easy for your users.
Last but not least, we advise you to not stuff your website with too many ads, this will make it look clumpy.
Free themes can never win over paid ones. This is due to the fact that premium themes have a more polished appearance, excellent design options, provide significant customization, offer amazing plugin possibilities, and are routinely updated, making them secure.
The bottom line is to select a premium theme that satisfies all of your design requirements.
REMOVE ANY ADDITIONAL FEATURES
To make your website appear “trendy,” adding too many features can really backfire. This could make your website operate worse by slowing it down.
So make sure the theme is minimal yet still effective.
You can post your questions in our comments section if you require additional assistance in selecting a theme for your website.
6. BE UNIQUE WITH YOUR BRAND
How can you differentiate your brand from others after you’ve developed your website?
Strong branding is the straightforward solution to this.
How do people think of Coca-Cola when somebody talks about soft drinks? This is a result of the company’s rigorous branding efforts.
You don’t just need to work on branding when you first launch your blog. In actuality, effective branding is “perpetual.”
This means that branding must be done for as long as the brand is in existence in order to take into account diverse societal changes. Are you aware? Many big brands updated their logo multiple times to reflect the needs of their consumers and went viral right.
While doing branding, there are a lot of things you need to consider. To make it easy for you, let us offer a few of the most important ones.
IMPORTANT BRANDING ELEMENTS
Your company’s logo is crucial since it conveys ownership, quality, and brand ideals.
Not only on your website, but a logo is also used on your products, business cards, and various social media platforms.
Clients after seeing a good logo are likely to remember it for a long time.
It’s a normal phenomenon to feel a certain way when you associate with a given color.
For Example, when you think of red, it evokes urgency, excitement, help, and various other emotions. Why? This is simply because different colors have different meanings.
Choosing the right color for your brand requires a deep grasp of the message it conveys and the target market you are trying to reach. Once you realize that, picking a color that goes with that profile becomes simpler.
Just like with color, fonts can evoke a certain mood or vibe making it essential for you to choose the right one.
You can draw design cues from your logo for your typeface and brand font, or you can choose something completely different yet complimentary. To match your brand’s identity, make sure the typeface you choose works well with the other parts of your design.
After choosing a font, make sure to apply it to all collateral and other materials that your brand creates. This might be as minor as the font used in business communications or as large as the design of a billboard next to a highway.
A brand line is a brief sentence that summarises your brand values. “Open Happiness” for Coca-Cola and “I’m Loving it” for McDonald’s are some examples.
Your chosen brand line should be able to withstand modifications to your brand over time. Also, you can definitely change your brand line afterward but changing it too frequently will just confuse your audience.
Make sure that your branding is consistent across all of the web channels you use. It is crucial to adhere to a set of standardized branding principles if you want consumers to view any post and remember your brand.
Decide on your branding components now and make your business stand out from the competition.
7. PREPARE YOUR CONTENT
At this stage, we expect that your blogging website is fully set up and you have initiated your branding as well. Now, is the time to prepare your content.
As content is going to be the star of your blogging site, you need to make sure it is up to the mark. This is why we have a few tips and tricks to draft your content.
PLAN YOUR BLOG TOPICS
Having a list of topics you wish to post about before starting a blog is crucial. This means that before making your website active, you must have at least 100 subjects prepared.
We advise you to surf the web and observe what your target audience is looking for in order to put your content strategy in place. You may acquire a good image of this by using keyword tools like Semrush, numerous online forums like Quora, competitive analysis, or even social media.
To achieve the greatest results, blend topics that are trending and those that have lesser competition.
WORK ON READABILITY
Now is the time to consider the headlines you should include.
It is crucial to choose a blog headline that attracts readers because it is the first thing they will see when they arrive.
The goal is to persuade readers to read the entire blog post after reading the headline. To do this, you must use a headline that is succinct, understandable, preferably tells a story, is direct, provides a summary of the entire blog, and is free of puns.
And not to forget, to make your blogs understandable, you should also consider your subheads in addition to the main title. You must use various levels of subheads (H1-H6) to enhance the readability.
This will also help Google understand your content better and hence rank it higher.
GLUE READERS IN THE VERY BEGINNING
A strong blog start is crucial to draw visitors in right away, following your title and subheads.
It determines whether visitors will read, leave, or engage in other activities.
Since people’s attention spans are getting shorter as time passes on, it’s critical that you capture their attention as quickly as possible.
Make sure you tell readers what to expect when writing a strong opening. It should also be succinct and capable of engaging the audience through a tale, a quote, or a few questions.
BREAK THE MONOTONY
You must whenever feasible include eye-catching videos, high-quality photos, and interesting podcasts in your blogs to make them visually appealing. The idea is to make your blogs as interesting as you can. Everyone dislikes reading long passages of text. So, break the monotony through some attractive visuals.
END IT WELL
Don’t forget to summarise your blogs at the end so that your viewers are reminded of the information you just provided.
Instead of calling it anything fancy, you might call it “Conclusion” to make it clear.
Take note of the fact that some readers decide whether or not to read the blog after reading the conclusion. So, make it as strong as you can ( highlight all the important points).
With these tips in mind, we are sure you will be able to draft content that adds value to your readers.
8. PROMOTE YOUR BLOGS
We regret to say that if you posted your blogs online without properly promoting them, all of your efforts were for naught.
To drive visitors to your website, you must advertise your blogs. To do this, you should employ a variety of free and paid promotion strategies.
DIFFERENT PROMOTION STRATEGIES
You are seriously missing out if you are not using social networking! Social media is a lucrative tool for promotion as it is a community of millions of internet users from across the world.
Create company pages on social networking sites like Facebook, Instagram, Youtube, etc, and let people know about your blogs.
To reach more individuals, you can run different types of paid advertisements or even boost your posts.
USE YOUR CONTACT LIST
There are probably very few people, if any, who do not have family or friends groups on Facebook, Whatsapp, or another social media site.
To make the most of these groups, consider sharing your blogs and asking the group members to forward them to people on their contact lists.
To make your website content Google-savvy and hence rank higher, use a variety of SEO tactics.
IINTERVIEWING WELL-KNOWN PEOPLE
You can take advantage of the large fan bases that well-known people have. Take interviews of renowned people and post them on your website to draw in more visitors. These may include well-known marketers, bloggers, or even famous celebrities.
When your brand starts to get some traction, you can start selling various tangible items bearing your branding, such as T-shirts, mugs, cups, etc.
Additionally, you may also think about selling digital goods like ebooks drawn from your blogs or some online marketing courses.
CONNECT WITH YOUR READERS
To encourage your blog audience to promote your blogs, keep a positive relationship with them. You may do this by providing them with the information they need, responding to all of the comments, creating a FAQ section to address their questions, and occasionally doing giveaways.
Do not implement all of the aforementioned tactics at once. Instead, try out a few at a time to see which one suits you the best.
9. MAKE MONEY
Your blogs can earn money for you once you’ve marketed them. So, what are you waiting for? Do that now.
WAYS TO EARN MONEY
- Affiliate Marketing
- Putting Up Sponsored Posts
- Giving out subscriptions( Monthly, quarterly, or even yearly)
- Starting a Youtube Channel
- Launching Paid Newsletters
- Giving Out Online Marketing Courses and Coachings
- Online Advertisements
- Offline and Online Product Offerings ( As Discussed Above)
- Conducting Online Marketing Workshops
- Writing Paid Reviews
Would you be interested in a separate blog about how to monetize marketing blogs? If yes, please let us know in the comment section.
Starting a blog about Marketing is a terrific option if you want to share your Marketing experiences with the world or help others fix their marketing strategies by providing them great advice.
However, we are aware that starting a blog is not a simple task, therefore we have provided a complete step-by-step guide for you to follow. To help you revive your memory, here is a quick summary:
STEPS TO START YOUR MARKETING BLOG
- PICK A MARKETING GENRE
- CHOOSE YOUR BLOGGING PLATFORM
- CHOOSE A HOSTING PLAN
- PICK THE RIGHT DOMAIN
- CHOOSE AND INSTALL A THEME
- BE UNIQUE WITH YOUR BRAND
- PREPARE YOUR CONTENT
- PROMOTE YOUR BLOGS
- MAKE MONEY
Did you enjoy reading our post? Let us know which of the tips we’ve covered is your favorite. Do keep checking back for new posts as we refresh our website’s content every day. See you!