How To Start Finance Blog

by Shahil Shah

Do you have a keen interest in finance and a desire to share your knowledge and insights with a wider audience? Starting a finance blog may be the perfect way to turn your passion into a lucrative online venture. Whether you are a financial expert or a novice looking to learn more about the world of finance, starting a finance blog can help you connect with a wider audience and establish yourself as an authority in your field. In this comprehensive guide, we will walk you through the essential steps to get started with your own finance blog. From choosing a niche and selecting the right blogging platform to creating compelling content and monetizing your blog, this guide will provide you with everything you need to launch your blog and take your online presence to the next level.  Are you ready? Let’s jump in!



Finance blogs guide readers on various money-related subjects like banks, saving strategies, Fixed deposits, EMI, Taxation, Credit cards, and many more.

The main aim of finance bloggers is to help people achieve financial freedom for a better and secure life.

Finance Bloggers make thousands of Dollars through Affiliate marketing and other profitable strategies that we will discuss at the end of this blog.

Till then, here is a list of top successful Finance Blogs to motivate you:

1. 1500 Days to Freedom

how to start a finance blog

1500 Days To Freedom is a finance blog that aims to educate its readers about smart ways of investing for a more fulfilling existence. What’s unique is, that this blog also focuses on learning and getting inspired by its readers by giving them a chance to guest post. 

2. Broke Millennial

Broke Millennial helps millennials get their financial life together. It offers various books, presentations, worksheets, and courses to educate its readers. The author does not believe in preaching and finger-wagging rather she aims to give practical advice to solve various financial queries.


3. Budget And Sexy

Budget and Sexy believes in BUDGET= CONFIDENCE= SEXY ideology. The blog discusses everything from budgeting to savings, early retirement, a  millionaire club, and learning to hustle. The authors also have various podcasts to educate and inspire their readers. 


4. Bible Money Matters

Bible Money Matters talks about money making, saving money, and banking. 10 weird and unconventional ways to earn money is amongst the most loved blogs amongst its readers. The bloggers also have a Youtube channel with nearly 5000 subscribers.


5. Cash Money Life

Cash Money Life is a finance blog about various money-related subjects like banking, credit cards, insurance, investing, loans, and money making. The main aim of the blogger is to make his readers achieve financial freedom for a better life. 

Let us provide you with some statistics to get you started.

 Personal Finance Statistics (Editor’s Choice)

  • According to selected personal finance statistics, Americans lost a total of $415 billion due to financial illiteracy in 2020.
  • The average amount of credit card debt held by Americans is $6,270, as shown by personal finance data.
  • Personal finance statistics reveal that almost 40% of Americans have savings of less than $300.
  • Personal finance data indicates that only 30% of Americans have a financial plan for the long term.
  • In 2020, the median income of households in the US was $78,500, according to personal finance statistics.
  • The Covid-19 pandemic had an impact on the personal finances of a striking 63% of Americans, as shown by personal finance data.
  • Personal finance statistics indicate that 44% of Americans have a positive outlook on their future finances.

Our earnings seem to be covering less and less these days. Meanwhile, the cost of living seems to be getting higher. This is why it is important to promote financial literacy amongst people and what better than Finance Blogs to do so?

Get ready to launch your own finance blog by following these 8 essential steps, as we provide you with a detailed guide to getting started. So, let’s dive in and take your passion for finance to the next level.





Choosing a niche for a blog can be challenging, but with the right approach, you can find a topic that interests you and has the potential to attract a large audience. Here are some steps to help you pick a niche for your finance blog:


  1. Identify your interests and expertise: Start by identifying your interests and expertise in finance. Are you knowledgeable about personal finance, investing, or business finance? Do you have a background in accounting or financial planning? These are all potential niches for your blog.
  2. Conduct market research: Once you have identified potential niches, conduct market research to determine which topics are in high demand. Use keyword research tools like Google Keyword Planner, SEMRush, or Ahrefs to identify popular keywords and topics in your chosen niche. You can also use social media platforms like Twitter, Facebook, and LinkedIn to identify the most popular topics in your niche. Look for trending hashtags and popular articles to get a sense of what people are talking about.
  3. Evaluate competition: Assess the competition in your chosen niche. Look for blogs or websites that cover similar topics and evaluate their content quality and engagement levels. Determine what they are doing well and where there may be opportunities for you to differentiate yourself. This will help you create a unique angle for your blog and ensure that your content stands out from the competition.
  4. Define your target audience: Determine who your target audience is and what their needs and interests are. Consider factors like age, income, education, and geographic location. Identify their pain points, aspirations, and interests.
  5. Choose a narrow focus: Choose a narrow focus for your blog that allows you to become an expert in your niche. Rather than trying to cover all aspects of finance, focus on a specific sub-niche like budgeting, retirement planning, or cryptocurrency. This will help you establish yourself as an authority in your niche and attract a dedicated following.



  •  Banking
  • Money Saving Strategies
  • Fixed Deposits
  • Mutual Funds
  • Stocks
  • NFTs Art
  • Banking
  • Taxation
  • Financial Freedom
  • Insurance
  • Retirement
  • Loan
  • Credit Cards
  • Family Planning
  • Startup Ideas
  • Getting Out Of Debt
  • Wealth Management
  • Capital Management
  • Passive Income
  • Inflation
  • Home Finance
  • Business Finance
  • Make Money Online
  • Trading  and many more


Pro Tip: Test your chosen niche by creating a few blog posts and sharing them on social media. This will help you gauge the level of interest in your niche and refine your content strategy based on reader feedback.



A blogging platform serves as a content management system or a tool to help you write, edit, modify, delete, and launch blogs, while hosting is responsible for making your website content accessible to your readers on the web.

The two types of blogging platforms include – self-hosted and hosted-open source. Self-hosted platforms like include hosting, while hosted-open source platforms like require you to purchase hosting separately.

When choosing a blogging platform for your website, it’s important to consider a few things. Some platforms are easier to monetize than others, so it’s important to check for their monetization potential. If you’re not technically savvy, pick a platform with an easy-to-use interface. Make sure to check for all the customization options provided by the platform to see if they meet your needs.

Additionally, if your focus is more on videos or pictures rather than text, go with blogging platforms that are more visually oriented, and vice versa. It’s also important to choose a platform that provides 24-hour support to resolve any queries.

Finally, when it comes to ranking your blogs on Google, choosing a platform that supports SEO features is crucial. Look for SEO plugins or features provided by the blogging platform, such as the Yoast plugin in WordPress, which is used to work on blog SEO and readability.


  • WordPress
  • Blogger
  • LinkedIn
  • Squarespace
  • Medium
  • Weebly
  • Tumblr
  • Joomla
  • Drupal
  • HubSpot
  • Twitter
  • Facebook
  • Instagram


The next step is to select the right domain name for your blogging website, which is the means through which people will find your website.

A good domain name should give people a clear idea of what your blog is about. It’s important to research and select the perfect domain name for your website. To help you with this process, here is a list of some characteristics of a great domain name:

  • Simple and easy to remember
  • Short in length
  • Clear and descriptive, indicating what your website is about
  • Unique and not easily confused with other domain names
  • Easy to spell and pronounce
  • Includes relevant keywords
  • Brandable and memorable
  • Preferably with a .com extension
  • Not already in use by another website or company
  • Reflective of your brand’s values and image
  • Future-proof, allowing for possible modifications or changes in the future.

Don’t wait! Purchase your domain name before it’s taken. If you already have a domain name in mind, click to check its availability.



A well-chosen theme can provide a visually appealing and user-friendly layout, which can enhance the user experience and encourage visitors to engage with your content. A theme can also reflect your brand’s identity, creating a memorable and unique website that stands out from the crowd.  Want to get started?  Below are some steps to help you select a theme and design your website:

  1. Determine the purpose of your website and your target audience. This will help you choose a theme that best suits your needs and appeals to your audience.
  2. Consider the layout and features you want your website to have, such as the number of pages, color scheme, fonts, images, and multimedia.
  3. Look for a theme that is visually appealing, easy to navigate, and provides the necessary functionality to meet your website’s goals.
  4. Check if the theme is responsive, meaning it looks good and functions well on different devices such as smartphones, tablets, and desktops.
  5. Consider the reputation and customer support of the theme’s developer, as this can affect the quality of the theme and its compatibility with other plugins and tools.
  6. Customize the theme to make it unique and reflective of your brand, such as changing the color scheme, adding a logo or tagline, and selecting fonts and images that align with your brand identity.
  7. Ensure that your website is easy to use and has a clear structure, so visitors can find the information they need easily.
  8. Regularly update and maintain your website to keep it functioning properly and up to date with the latest security and design trends.

By following these steps, you can select a theme and design your website to effectively showcase your content and attract and engage your target audience.



Branding is an important aspect of building a successful finance blog. Here are some tips on how to do branding for your finance blog:

  1. Define your brand: Before you can start branding your finance blog, you need to define your brand. What is the purpose of your blog? Who is your target audience? What sets your blog apart from other finance blogs? Answering these questions can help you develop a brand identity that resonates with your audience.
  2. Develop a brand style guide: A brand style guide is a set of guidelines that dictate how your brand is presented. This includes the color palette, fonts, logos, and other visual elements. A consistent brand style can help build trust and recognition with your audience.
  3. Create a logo: Your logo is a key part of your brand identity. It should be simple, memorable, and reflect your brand’s personality.
  4. Use high-quality visuals: Use high-quality visuals, such as photos and graphics, to add visual interest to your blog. Make sure the visuals are consistent with your brand style guide.
  5. Write in a consistent tone: Use a consistent tone throughout your blog to build trust and recognition with your audience. Whether you’re writing about finance news or providing financial advice, make sure your writing style is consistent with your brand.

By following these tips, you can surely develop a strong brand identity for your finance blog that will resonate with your audience and help your blog stand out from the competition.


Content will define your website and help you make an impact on readers. Now, it is on you to decide I you want to make it memorable or just regular.

 For crafting memorable content keep these things in mind:


Evergreen articles, as the name suggests are the blogs that are there to last. That is, these blogs have a longer shelf-life and attract visitors to your website. For finance blogs, these can be articles on the basics of wealth management. Many things change in the finance industry but basics rarely do. Such blogs attract customers year after year.


Despite the misconception that creating videos is an expensive process, it is actually quite easy to create high-quality content using just your smartphone. Therefore, it is recommended that you create a YouTube account and start adding videos to your blogs. Doing so can not only help you earn money through YouTube but also attract more visitors to your page. So, there’s no need to wait any longer.



Don’t neglect the importance of working on essential legal pages like terms and conditions, disclaimers, cookies, privacy and policy.



Incorporating new-type articles that focus on new topics such as news articles, new happenings, or current events can significantly increase search volume. However, keep in mind that these articles are typically short-term compared to evergreen articles.



Make sure your content is easy to comprehend by focusing on readability. Use simple language, transition words, active voice, short sentences, and paragraphs with a maximum of 5-6 lines each.



There are no set rules when it comes to selecting a content strategy. It’s best to mix and match various content strategies to achieve your desired results. Different audiences prefer different types of content, so by diversifying your content, you can reach a wider audience.



With millions of blogs available online, it’s easy to get lost in the crowd without promotion. By promoting your blog through various channels such as social media, email marketing, guest posting, and SEO optimization, you can increase your reach and attract potential readers who may be interested in your content. Here are some unique ways to promote your finance blog:


  1. Create Infographics: Visual content is more engaging and shareable than text-based content. Create infographics to explain complex financial concepts, data, and statistics in a visually appealing way. Share these infographics on social media platforms, such as Pinterest, Instagram, and Twitter, to drive traffic to your blog.
  2. Host a Podcast: Podcasts are increasingly popular, and they provide an excellent opportunity to showcase your expertise and build a loyal audience. Start a finance-themed podcast and share it on platforms such as Apple Podcasts, Spotify, and Google Podcasts. Promote it on social media and other relevant channels to drive traffic to your blog.
  3. Collaborate with Influencers: Partner with influencers in the finance industry to promote your blog. Look for influencers who align with your brand and have a sizable audience. You can collaborate with them on a sponsored post, guest post, or social media campaign to drive traffic to your blog.
  4. Engage in Online Communities: Become a member of online communities like Reddit and Quora, where you can impart your expertise and knowledge to other users. Doing so will enable you to establish your credibility as a finance industry expert and increase traffic to your blog.
  5. Create Free Tools: Create free tools, such as financial calculators, budgeting tools, and investment calculators. Offer these tools for free on your blog, and promote them on social media platforms and other relevant channels to drive traffic to your blog.
  6. Guest Post on Other Blogs: Identify high-authority finance blogs that accept guest posts, and submit guest posts to them. This will help you build backlinks to your blog, increase your visibility, and drive traffic to your blog.
  7. Utilize Email Marketing: Use email marketing to promote your blog to your subscribers. Send regular newsletters with your latest blog posts, promotions, and other relevant content. This will help you build a loyal audience, increase engagement, and drive traffic to your blog.




There are various ways to earn money through finance blogging:

  1. Affiliate Marketing: Promote products related to finance and earn commissions for each sale made through your unique affiliate link.
  2. Sponsored Posts: Write sponsored posts for finance-related companies in exchange for payment.
  3. Advertising: Sell ad space on your blog to relevant financial companies or use ad networks like Google AdSense to display ads on your site.
  4. Digital Products: Create and sell your own digital products such as e-books, courses, and webinars.
  5. Consulting: Use your expertise in finance to offer consulting services to individuals or businesses.
  6. Membership Programs: Create a membership program where users can access premium content, resources, and personalized advice for a fee.
  7. Donations: Ask for donations from your readers who find value in your content and are willing to support your work.

By diversifying your income streams and offering value to your audience, you can turn your finance blog into a profitable business.



Creating a finance blog can be an enriching experience that enables you to share your expertise and enthusiasm for finance with a global audience. With the right planning, platform, and content, you can create a successful blog that attracts readers, engages them with informative and engaging content, and even monetizes your efforts. Remember, building a successful finance blog takes time, effort, and dedication. But with perseverance and a willingness to learn, you can achieve your goals and build a platform that inspires, informs, and empowers your readers. So why not start your finance blog today and take the first step towards becoming a respected voice in the world of finance?

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