Are you a mom who loves to write and share her experiences with others? Do you have a passion for creating content that inspires and supports other moms? If so, starting a mom blog might just be the perfect hobby for you. With the rise of social media and the internet, starting a blog has never been easier, and it can be a fantastic way to connect with other moms, share your stories, and build a community. In this blog post, we’ll walk you through everything you need to know to start your own mom blog and make it a success. So grab a cup of coffee and get ready to embark on an exciting new adventure!
WHAT IS A MOM BLOG?
A Mom Blog talks about anything from pregnancy to motherhood, sprinkled with family, housekeeping, fashion, travel, and health tips.
WHY ARE MOM BLOGS HELPFUL?
According to reports, mothers tend to read mom blogs for so many reasons, some of which are:
- 84% read genuine content about subjects that attract their attention, while 73% come across exceptional new products.
- 71% of them investigate products that they intend to buy, and 68% find discount coupons and promotions.
DO YOU KNOW?
- 80 % of Moms read more than 5 blogs per week.
- 80% of Moms find the product recommendation of a blogger more authentic than traditional media messaging.
Here are some examples of mom blogs:
Beauty Through Imperfection is a mom blog by Paula. This talks about various things like:
- family Travel Blogging Tips
Clean Mama is a Mom blog that beautifully talks about:
A cup of Jo run by Joana talks about various subjects like:
EXAMPLE 4 :
Home with Aneta is a great blog that focuses on various subjects like:
- Health and Beauty
EXAMPLE 5 :
Happy Hooligans is a creative blog that talks about topics like:
- Holiday Crafts
- Home Daycare
Now that you are aware of Mom Blogs. Let’s walk you through how to start one!
HOW TO START A MOM BLOG
It takes a lot of effort to start a successful mom Blog. Sometimes even years of consistent hard work.
Some people get overwhelmed by reading too many guides to start a blog and then end up not starting one.
But, don’t worry. We are here to guide you in the right direction and that too with 7 easy steps:
1. CHOOSE YOUR BLOG FOCUS
The first step to starting a mom blog is to choose a focus of your blogs or in other words a niche.
Many people think starting a mom blog means talking about ‘moms’ only. But that’s not correct. You can blog about various other topics like home care, family travel, and many more.
You need to discover a niche you are passionate about. Since switching niches, later on, will be a lot of effort.
People are going to discover you on the web through the niche you choose. There can be a lot of categories that you can opt for. Here are some to get you started:
- Family Travel
- Home Care
- Child Education
- Mom Fashion
- Mom Self-care
- Mom Confessions
- Product Reviews
- Cluttering and many more
You don’t need to pick one topic. You can mix and match a few categories to form a niche for your business.
All your blogs will be written under the niche you have chosen, so be careful to pick something that you are passionate about!
2. CHOOSE YOUR BLOGGING PLATFORM
A blogging platform is a software or service used to manage and publish content on the internet in the form of a blog.
Additionally, A blogging platform allows the user to create, organize, and publish written and visual content online in a blog.
After you have chosen the focus of your blogs, it is time to run your techie skills.
You need to choose a blogging platform for your blogs
Here is a list of popular blogging platforms:
Though there are lots of platforms available on the web. We will suggest you go with WordPress.org. WordPress.org is a free platform. All you need to do is pay for hosting and a domain name.
While choosing a blogging platform remember a few things:
- You should be able to monetize your blogs
- Easy to use yet powerful
- Check if customizations offered by the blogging platform are in line with your needs
- Look for SEO features and tools
- Check for the extensions and integrations provided
After your blogging platform is ready, you need to choose a suitable hosting. A Hosting can either be:
- Free web hosting
- Open-source self-hosted blog
When choosing a hosting make sure it has 24-hour support, fast speed, and good reviews.
If this checklist is too technical for you, you can always get it done through an expert!
3. DOMAIN NAME
After you have your blogging platform in place. It is time to get technical and creative at the same time. You need to choose a domain name.
A domain name represents your brand content. In another word, it is the face of your brand.
A good domain name is:
- Short and sweet
- Easy to pronounce
- Conveys brand value clearly
- Not contain special characters like hyphens, ‘@’, or even numbers.
- Contain Keywords
- Contains your name if you are popular
- Available online
To help you get inspired here is a list of names you can skim through.
REMEMBER: The better the domain name, the easier it will be to attract traffic!
We will suggest you keep a flexible domain name. This means you should be able to expand it if needed in the future. in short, keep room to expand.
Click to see if your domain name is available on the web.
4. SELECT A THEME
After your domain name is thought of, you will have to select a theme for your blogging website site.
There are thousands of themes available on the web which can be overwhelming.
But don’t worry! we got you covered.
Here are 5 Things To Keep In Mind While Picking A Theme:
You don’t want the images and texts to load first and then the theme. Imagine how disappointing it can be. Therefore, choose a theme that has great performance and loads faster.
Do not just keep on adding features to your theme. Additional features bulk your theme thereby affecting its speed. Only add necessary features.
To boost your website’s rank on Google make sure your theme supports SEO features or has a built-in SEO mechanism. SEO-savvy themes are a must!
3. ATTRACTIVE DESIGN
Who wants his blog to look dull? to make your blog look eye-catchy choose attractive designs. An attractive blog keeps user retention, attracts more visitors, and gives a seamless user experience.
You may get visitors from any device and browser. Hence choose a theme that fits any device type (mobile, laptop, desktop), and different browsers (Chrome, Firefox).
5. SOCIAL MEDIA INTEGRATION
Social media plays a vital role in promoting your content and getting more traffic. Be mindful to choose a theme that supports the social media integration feature.
QUICK NOTE: GOOD THEME= GOOD UX ( USER EXPERIENCE)
Click to know a few mom themes to get you inspired.
5. CREATE BLOG POSTS
After sorting out all the technicalities you need to plan content for your blog posts.
Make sure your content is relevant and solves real problems. Nobody wants to land on your page and bounce disappointed.
Here are a few tips to keep in mind while creating content:
TIP 1: We understand you are a writer and focus more on writing. But it is equally important for you to focus on making your blog attractive with some visual elements like pictures or videos.
TIP 2: Make your content SEO savvy. To rank your blog you need to follow on-page and off-page SEO techniques.
TIP 3: Tell relatable real-life stories wherever possible. This makes your readers relate your content to the next level! to build a bond with your blog audience you need to be relatable.
TIP 4: Do not follow SEO practices blindly. This makes your content look boring and senseless. Imagine reading a paragraph stuffed unnecessarily with keywords everywhere. People are smart enough to know when you are genuinely solving their problems vs when you are promoting your content on Google.
TIP 5: You can draw some inspiration from the web or your contemporaries whenever you feel stuck. However, remember not to copy the entire content. Plagiarism is illegal. Refer to your sources whenever you put somebody’s content in your blog.
Blogs are the essence of your business. Remember to spend a substantial amount of time planning it!
To keep the audience updated about your business and attract new prospects it is important to promote it. Also, promotion plays a major role in brand building.
If you want to increase brand reputation and brand awareness promotion is the key.
Want to promote your blogs the correct way?
Follow these easy techniques to promote your blogs:
1. SOCIAL MEDIA
With so many people online, social media is a great platform to promote your blogs.
A community of millions of people is already built on social media. You need to leverage it.
Facebook, Instagram, Twitter, and Pinterest are some lucrative social media platforms for you to explore.
Here is a list of tips to promote your content on social media:
- Put Intriguing Titles on your posts that work as clickbait.
- Select Intriguing Images in your posts
- Use videos to promote your blog
- Utilize groups to promote your content
- Make your content eye-catchy
Social media is growing with time. make sure you utilize this opportunity.
2. SHAREABLE ICONS
Will you take a lot of effort to share somebody else’s content? I’m sure not!
This is why for people to share your content you need to make it easy.
Add various social media icons in your posts for people to share them easily.
You can also invent innovative ways with which you can make sharing easy.
For example, you can add a ‘click to tweet’ functionality with popular quotes or important lines that you use in your blog.
You can also be creative. Try experimenting with different icon shapes, sizes and positions. See what works for you.
3. BUILD AN EMAIL LIST
An email list is a lucrative way of promoting content. In fact, email marketing outperforms all the marketing strategies
An email marketing strategy is an important part of any marketing strategy.
According to reports,
- Email marketing outperforms all online marketing strategies, including SEO, PPC, and content marketing!
- Mail is the most cost-effective way to promote your products, communicate with your customers, and reach your business goals.
- On average, for every $1 you spend on email marketing, you can expect a return of $42.
- Emailers are a great way to remind your customers about your brand occasionally.
Additionally, sending out emailers to your customers with discount codes and personalized messages is a great way of making them feel valued.
HAPPY CUSTOMERS= HAPPY BUSINESS!
To tap all the customers in your email list, you can segment your huge email list into various subsets. Sub-sets can be divided based on customer order value, loyalty points, or even geographies.
7. MAKE MONEY THROUGH YOUR MOM’S BLOG
Mom Blogging is a great way of earning money from home. If you follow great strategies you can make big bucks easily.
Here are some ways to earn money through mom blogging:
1. AFFILIATE MARKETING
Affiliate marketing is selling products and services of a third party on your blog by adding a buying link. Whenever the visitor makes a purchase you get paid a commission fee.
There are so many brands that focus on parenting, motherhood, home care, family travels, and many more areas which can match your niche.
Join affiliate programs associated with brands that match your blogging niche/ focus.
remember to pick premium or worthy brands. Since your audience is going to trust your suggestions and buy the product and services. Your blog audience must be loyal but not fooled. This means they will buy your products once or twice but stop buying if you share random links of products.
Some popular Affiliate Programs for Mommy Bloggers are:
- Amazon Associate Program
Make sure you disclose your affiliates, it is an FTC-mandated practice. Whenever clicking on any link results in any sort of commission, you must disclose this to site visitors.
2. SPONSORED REVIEWS AND SPONSORED POSTS
To increase brand reputation amongst the audience, many brands ask bloggers or influencers to put good reviews about their brand.
It is a win-win scenario, on one side brands gain trust amongst customers, while on the other side the blogger gets paid for every comment.
Just like sponsored reviews you can also d sponsored posts for different brands that match your niche. The posts can be shared on your social media, Or your blogging website as per the demand of the retailer.
You must be wondering, how to get these brands on board?
Start by mailing or messaging the brands you want to work with. Make a list of all brands that match your niche and tap one brand every day.
As you grow your community brands will contact you automatically to promote their services and products. Their main aim is to use your already built community to make sales and drive traffic onto their website.
3. GOOGLE ADSENSE
On your website make space for advertisements. For this signup to Google AdSense and get started in a few simple steps.
As soon as you create an account on Google AdSense, it is going to suggest some ads related to your niche that can be put on your website.
You get paid in either of the two ways:
- CPC – Cost per click
- Cost per Thousand impressions
Depending upon the category you choose, different ads are recommended.
4. PRODUCT OFFERINGS
You can earn a substantial amount of money by launching products related to your niche.
For example, you can convert your blogs into ebooks and sell them online either on your website or on e-commerce portals like Amazon.
You can even sell products like baby lotions or baby accessories if you are talking about babies in your blogs.
The sky is the limit! think about what works best for you.
QUICK NOTE: Product offerings are a great way to increase brand awareness and drive traffic.
Mom blogging is a fruitful way of earning money by blogging about family, motherhood, parenting, and various other topics.
You can start your Mom Blog by these few steps:
1. Choose a niche that you are passionate about.
2. Select an appropriate Blogging platform for your website and choose trustworthy hosting as well.
3. After your blogging platform is set up well, it is time for you to choose a domain name to represent your brand. More than the writer people are going to associate your blogs with the domain name that you pick. So choose it wisely!
4. Now that your domain name is ready you can continue choosing an appropriate theme for your website. The look and feel of your website are largely dependent on the theme you pick.
5. Once all the technical setup is done, you should start working on what you are best at CREATE CONTENT FOR BLOGS.
6. Now after you have launched your blogs. Start promoting them for the world to see.
7. Once you have launched your blogs and done promotion. Start earning money from Mom Blogging.
We hope this simple step-by-step guide to becoming a mom blogger benefits you. Did you find the content helpful? Tell us your success story as a mom blogger. Let us know what inspires you to start mom blogging. Also, we would also love to know your favorite tip discussed in the post. Stay tuned for more content. See you!