Are you a professional blogger looking out to start a product review blog?
If yes, then this blog is made for you! We are going to walk you through simple steps to starting your product review blog.
Starting a product review blog may seem to be as simple as buying a product ad writing good things about it. But, trust us this is not the case! It takes a lot of hard work and passion to make it a big success.
Review blogs are one of the most successful kinds of blogs available online. There are so many bloggers earning thousands of Dollars through their review blogs. Do you want to join their cult too?
If yes, then keep on reading!
In this blog post, we have mentioned a step-by-step guide to becoming a successful product review blogger and various other topics like:
We are going to talk about various subjects like:
- Why Product Review?
- 5 Successful Product Review Blogs
- How To Make Money Through Your Product Review Blog?
Are you ready? Let’s get you started!
WHY PRODUCT REVIEW?
Nearly 9 out of 10 people consult online reviews while making a purchase. Also, most consumers who read online reviews don’t just stop at one. Online review statistics show that more than half of online shoppers (54.7 percent) read at least four product reviews before purchasing a product.
And, this is not enough. As many as 62 percent of consumers say they will not support brands that engage in review censorship.
According to the latest rating and review statistics, the majority of consumers (26.8 percent) say that products with between 11 and 50 reviews emit a higher sense of trust. In contrast, just five percent of consumers feel like they can trust products that have between 501 and 1,000 reviews.
Clearly, online reviews play a vital role in building customers’ trust and controlling their buying behavior. And, a lot of active users are reading online reviews.
Hence product review blogging is not just a hobby anymore but a serious business! Do you want some inspiration? Great! Here are some successful product review blogs that you can not miss.
5 SUCCESSFUL PRODUCT REVIEW BLOGS
1. Consumer Search
Consumer Search as the name suggests helps consumers find the best buy for themselves. It reviews various products related to different domains like:
Home and garden, kitchen, fitness, sports, technology, family, pets, health, and beauty. Do you want to have a look? Click to see.
CNET was founded in 1992 and targets the tech-savvy audience looking out to buy products. It talks about technology, the latest PC, video games, and a lot of interesting things. I also give insights on the latest deals, reviews, best products, and the latest coupon codes. Do you want to have a look? Click to see.
Wirecutter features the best products in a particular category. It talks about various categories like Tech, home, garden, sleep, kitchen, appliances, travel, fitness, and various other interesting topics.
It clearly, is the one-stop solution for anybody who is looking to buy a product online.
4. Fat Guys At The Movies
Fat Guys at the movie is another interesting review blog that reviews movies and food from various movies. To attract visitors they have added podcasts that are professional and witty at the same time. Would you like to know more? Click here.
5. Trusted Reviews
Trusted Reviews is a review blog that talks about only winners in a particular domain rather than rounding up reviews from various sources.
It talks about so many product lines like TV, audio, home appliances, camera, and mobile. Would you like to know more? Click here.
Now that you have seen a few popular Product review blogs it is time you start your own. Let us walk you through a step-by-step guide to starting a successful product review blog.
7 STEPS TO START A PRODUCT REVIEW BLOG
Here are 7 simple steps for your to start your Product Review blog the correct way:
1. DECIDE ON YOUR NICHE
There are so many types of Product Review Blogs available online. To stand apart from these it is important to pick your niche and target audience. Decide on what subject are you going to talk about and to whom.
Do you want to talk about gaming product reviews to youngsters of age 10 to 22 years or is it something else?
Decide on your niche according to your target audience and figure out how can you bring something unique to the table.
You can switch niches later but that will mean a lot of confusion amongst your audience and that’s not it! You will have to revamp the entire content too.
So you need to choose a niche very carefully! Don’t worry. We have curated a list of niches to give you some inspiration.
LIST OF PRODUCT REVIEW NICHES
- Beauty Products Reviews
- Technical Gadgets Reviews
- Health and Sports Products
- Gaming Products Reviews
- Home Products Reviews
- Movie Reviews
- Food Reviews
- Kitchen Appliances Reviews
- Best Product Reviews In A Particular Segment Like Kitchenware
- Latest Launched Products Reviews
- Clothing Brand Review
- Skincare Products Reviews
- Latest Apple Product Reviews and many more
KEEP THIS IN MIND WHILE CHOOSING A NICHE
- Your Target audience
- Your Competitors’ Growth
- Do people really want to read about what you are writing?
- Is the niche chosen by you interesting? Or will you end up getting bored in the long term?
- Is it a trending subject on Google?
- Are you passionate about it?
- Can you go out of topics in the long term?
We believe that passion can move mountains. You can create new milestones by choosing a niche that you are truly passionate about. Hence we recommend choosing a niche that you are most driven about.
2. CHOOSE YOUR BLOGGING PLATFORM AND HOSTING
After you have chosen your niche, you can go ahead and get a little techie. That’s right! You need to pick a blogging platform and hosting to store and launch your blogs on the web.
A Blogging platform is a CRM that allows you to manage your blogs. It is a medium that allows you to post, edit, and delete your blogs with ease.
Hosting stores all your website content on the web and retrieves it on a user’s demand.
A self-hosted blogging platform like WordPress.org does not give you hosting and managing your content. You need to do it explicitly. It only gives you a platform to write and publish your blogs.
On the other hand, if you choose a hosted open source blogging platform like WordPress.com then you just have to focus on your website content and everything else is managed by the blogging platform (hosting and content management).
However, we recommend you choose a self-hosted blogging platform preferably WordPress.org since you gain more control over your website and can monetize it easily in the future.
LIST OF BLOGGING PLATFORMS
Different Blogging Platforms are meant to solve different purposes, pick accordingly!
Are you looking for ways to start your blogging journey for FREE?
3. PICKING THE RIGHT LOOK AND FEEL
Users do not spend more than 3 seconds if they don’t like the user experience. Hence it is essential to choose a great theme for your website to glue your visitors.
Thousands of themes are available online which can be overwhelming. Fortunately, we have listed a few tips for you to keep in mind while selecting a website theme:
- The layout of your homepage. If you want more text, visuals, or podcasts.
- If you are choosing a free theme check if you are getting 24-Hour support to resolve issues.
- Is the theme lightweight that loads easily? Users bounce off the page speed is slow.
- Does the theme support essential plugins that you would need?
- Does the theme support customizations?
- Is the theme SEO-friendly?
- Is the theme trendy?
- Can you integrate different websites with the theme?
PRO TIP: Add a lot of podcasts or videos to make your website more interactive.
We recommend you choose premium WordPress themes over free ones if you are blogging on WordPress. Why? Let’s See!
ADVANTAGES OF PAID THEMES
- Paid themes are easy to customize and flexible
- Premium themes have a better customer support facility
- They come with updated versions more frequently
- Premium themes are also more secure against malicious activities
- Paid themes are light and load faster. This helps to retain more users and boosts SEO too.
- They are more responsive.
Do you want some theme inspiration for your blog? Click to explore Product Review Blog Themes.
4. SELECT THE DOMAIN NAME
A domain name represents the name of your website. It is what your visitors will type to search for your website.
A domain name is the face of your website and hence you need to spend some extra time deciding on it.
We recommend you choose a paid domain name over a free one. Since it looks more professional. A free domain name comes with branding. For example, all free domain names on Blogspot end with “ .blogspot.com” making it look a little less personal.
A good domain name has certain qualities:
- Short and Sweet
- Makes Sense To Your Brand
- Memorable and Unique
- In Line With Your Target Audience
- Easy To Pronounce
- Contains Your Name If You Are Popular
- Not Too Fancy Yet Trendy
- Available And Not Taken By Other Brands
Since domain names get sold out really quickly. You need to check if yours is available online.
5. DRAFT YOUR CONTENT
Now that you have finished your technical setup. It is time for you to show some creativity and draft some content for your website.
You need to balance out your promotional content with the ones you will write to solve your readers’ problems.
As they say and say it correctly If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Permit yourself to make the story bigger.
People will come to your website to resolve their queries, so do not disappoint them!
6 TIPS ON HOW TO DRAFT STRIKING CONTENT
TIP 1: WORK ON ABOUT US PAGE
The About us page is one of the most important web pages of your Website, so make sure you spend some extra time crafting its content.
Talk about yourself, why you started the blog, and what are your goals. You can also include your image to make it look more personalized. This page should give your users a complete idea about you and our brand.
TIP 2: MAKE IT VISUALLY ORIENTED
Put more pictures, videos, and podcasts to connect with your blog audience. Since your blog is about product reviews adding videos is a great way to connect with your audience.
TIP 3: HOME PAGE
The home page is the landing page of your website and hence the most important page to glue your visitors at the first glance. According to reports, people jump onto another website if they do not find your home page interesting. So, you need to make sure you give your users a great impression.
Add pictures, videos, and skimmable texts to make it attractive.
TIP 4: DO NOT OVER PROMOTE
While promotion is necessary for brand positioning, excess of everything is bad. Do not over-promote your brand. Nowadays people are smart enough to know when you are trying to promote yourself and when you are helping them.
People will land on your blogs to read genuine reviews and to solve their queries, not to read about yourself.
TIP 5: DO NOT GIVE YOUR VISITORS A HARD TIME
Make your content easy to understand. This will widen your reach and hence attract more visitors.
You can do this by making your content skimmable by writing short paragraphs, adding more white spaces, clear formatting, and using various headings and subheadings.
TIP 6: TRIGGER EMOTIONAL RESPONSE
Visitors will come again and again to your website if they will relate to your content.
The simple way to do this is by triggering emotions in your readers. You can do this by adding your personal experiences while using a product to make it sound more genuine and relatable.
Figure out different ways you can build a relationship with your audience. Follow these tips while drafting your content and you will be happy to know the results 🙂
6. PROMOTE YOUR BLOG
As Milan Kundera, Writer & Playwright says “Business has only two functions — marketing and innovation.”
So if you need to attract more prospects you need to promote your content in the right ways.
Let’s get you started!
4 WAYS TO PROMOTE YOUR PRODUCT REVIEW BLOGS
1. SOCIAL MEDIA
Whenever somebody talks about promotion, social media is probably what comes to mind. Social media is an already built community of millions of people for you to tap on.
WhatsApp, Facebook, Instagram, Twitter, and YouTube are some platforms that you can use to promote your review blogs online.
While promoting your blog keep a few things in mind:
- Post your blogs on social media groups and ask people to share them.
- Ask for CTAS, one example is, asking people to like, share, and comment. This increases blog engagement.
- Following SEO tactics to make your content Google savvy
- Add Intriguing images and videos to your posts
- Put attractive titles that work like clickbait.
Follow these tips to grow your engagement to manifolds.
`2. ADD MORE VISUAL CONTENT
According to a HubSpot survey, 54% of consumers wanted to see more video content from a brand or business they support.
Hence you need to add more videos to make your content more
3. MAKE SHARING EASY
If you want your visitors to share your content the most obvious way to do so is by “adding shareable icons” with EVERY blog post.
Nobody is going do a lot of effort to share your post so you need to make sharing ‘EASY’ for them.
You can do this by adding sharing functionalities like social media icons or various other functionalities like “click to tweet”.
You can experiment with different icon sizes and positions and see what works best for you.
4. YOUTUBE CHANNEL
There are millions of people watching Youtube these days which makes it a lucrative channel for promotion.
Make product review videos for your Youtube channel and integrate them with your blogs. This will attract new prospects and increase traffic to your website.
7. MAKE MONEY THROUGH BLOGGING
Ultimately, every blogger’s goal is to make money through Blogging. Hence we have discussed a few ways by which you can make money through blogging.
1. AFFILIATE MARKETING
Affiliate Marketing is the form of marketing in which you promote retailers’ products on your page and earn a commission whenever somebody makes a purchase.
It is easy to earn money through Affiliate marketing however you need to be very careful while choosing your Affiliates. Go for quality over money. Always refer good products to your followers since your reputation depends on them.
Nobody is going to buy your recommendations if they aren’t of great quality. This will in turn ruin your affiliate, and marketing commission.
You can also sign up for some Affiliate programs available online that match your niche.
2. GOOGLE ADSENSE
This is the most common method of making money online. You just need to create a Google AdSense account and make spaces on your website for ad placement.
Google recommends ads matching your niche and you can choose from them. Google monitors your earnings and starts to pay you as soon as you make a Dollar 1000.
3. YOUTUBE CHANNEL
Youtube is not only used for promotion but also to earn money. According to data, more than 60 percent of consumers watch YouTube review videos.
Hence creating a Youtube channel and launching review videos is a lucrative way of earning income. You can put ads in your videos and after you reach 10,000-lifetime views you start to earn money.
Another way is to use Affiliate Amazon links in your videos which will open up another source of revenue for you.
4. WRITE HIGH-CONVERTING REVIEWS
Product review bloggers often make thousand of Dollars and the reason behind this is “Genuine Reviews”.
To build trust with your audience and attract more customers you must write unbiased reviews.
Another way of getting traffic is by writing product reviews that get sales from Google searches. You need to follow certain tips to generate Google star ratings and traffic from Google searches.
Additionally, you can try various product generator tools to write an attractive product review for you.
Follow these tips to convert your passion into revenue and let us know how it worked.
Buyers tend to watch product reviews online before buying a product making product review blogging a lucrative way of earning money.
Too much information can be overwhelming and distracting while starting your blogging journey.
Therefore, in this article, we have discussed 7 Easy Steps To Start A Product Review Blog. Let us summarize them for you:
1. DECIDE YOUR NICHE
The first and foremost step is to pick a niche and your target audience.
2. CHOOSE A BLOGGING PLATFORM
Next, is to pick a blogging platform and hosting for your blog which puts your website content on the web and manages your blogs.
3. DECIDE ON A TEMPLATE OR THEME
For you to glue your visitors at the first sight, it is important to choose a great template or theme for your blogging website and customize it as per your business needs.
4. NAME YOUR SITE
You need to pick a domain name that reflects your brand and attracts visitors.
5. PREPARE CONTENT
After you have set u all the technicalities, you need to get creative and start planning your website content.
6. PROMOTE YOUR BLOGS
After your blogs are live it is time for people to know about them. Therefore you need to promote them effectively. You can do this by social media, creating your YouTube channel, adding shareable icons, and making your content more visually oriented.
7. MAKE MONEY
Ultimately, every blogger aims to earn money. You can earn money through various revenue streams like Affiliate Marketing, Google AdSense, Youtube, and creating high-converting revenues.
We hope we were able to simply Product Review Blogging for you. Did you like our post? Comment your favorite tip discussed so far. We would also love to know what topics would you like to read next. Till then stay tuned for some exciting content. See You.