Art is unquestionably one of the purest and highest elements in human happiness. It trains the mind through the eye and the eye through the mind. As the sun colors flowers, so does art color life― John Lubbock
The future of art will undoubtedly continue to branch out into new forms and include cutting-edge technologies. Are you an Artist? Do you love sharing your Artwork with the world? Do you want to start blogging about art but don’t know where to start?
If yes, then you should know that artists who blog about their work are more likely to be successful than those who don’t. Blogging is a fantastic method to broaden your reach, increase traffic to your website, and attract new clients.
However, It’s not as easy as it seems to be. It can be really confusing to start an art blog from scratch. There are several things to think about before starting a blog. A few of these include planning a content strategy, getting some technological groundwork, and adopting a variety of marketing and promotion strategies.
This blog will cover a range of topics including:
- What is an Art Blog?
- Popular Art Blogs
- Steps to starting your Art blog.
- Steps to monetizing your Art blog.
Are you ready? Read on!
WHAT IS AN ART BLOG?
An art blog is a type of blog that focuses on art-related topics, such as art history, contemporary art, art techniques, art exhibitions, and artists’ interviews. Art blogs can be written by artists, art enthusiasts, or professionals in the art industry. They can include a range of media, such as images, videos, and text, to provide engaging and informative content about various art-related topics. Some art blogs also offer reviews of art-related products and services, as well as tips for aspiring artists.
TOP 5 ART BLOGS
Let us walk you through some noteworthy art blogs available online:
If you want to learn more about contemporary artists, Artsy’s blog is a fantastic place to start.
This blog regularly publishes, sometimes even multiple times a day, and is jam-packed with interesting information. Highbrow artist interviews, critiques, suggestions for galleries and exhibitions, as well as news from the art world, can be found here. What is also interesting is the auction section, which features an incredible selection of A-level artwork.
2. Cass Art
The blog for Cass Art is a wealth of information for artists. There is a heavy focus on useful advice and technical methods that cover a wide range of subjects and mediums. for both professional and aspiring artists.
If you want to learn a new skill, like hand lettering or a fashion illustration, or even seek any professional guidance on particular art supplies, this is the best place to go. We really like how intricately they have explained everything in their blog about Choosing The Right Canvas For You.
As a major online marketplace for buying and selling art, Artnet makes it a priority to keep readers informed of the most recent business news, including information on politics, exhibitions, auctions, and more. This is one of the greatest art blogs for individuals looking to fully comprehend the art industry as a whole and explore the commercial side of things because they offer a really worldwide source of information.
The most-read art magazine in the world, ARTnews, has a sizable global circulation. This blog is available online for free, but there are also four printed copies you can buy each year. ARTnews reports on everything that affects the art industry and covers a wide range of issues. A regular stream of news updates, articles about the art market, and various trends and events are found here.
5 . Artforum
This is one of the top art blogs for anyone interested in attending and learning about art exhibitions. There is a full section devoted to art exhibitions, along with reviews and must-see performances. We advise checking out this comprehensive resource if you’re traveling abroad or want to make sure you’re informed about your own city.
With knowledge of the different Art blogs on the internet, we will assist you in building your very own.
HOW TO START AN ART BLOG? (9 EASY TIPS)
1. PICK A BLOG NICHE
What inspired you to start a blog? What will you pay attention to? Do you wish to showcase your own artwork or write reviews of exhibitions? List possible blog post subjects that you’d like to write about. Are you compelled to devote your time to this? Does your site have enough content to support regular features? These are all very important factors.
Choose your blog’s emphasis wisely because writing about a range of subjects will make it difficult for you to draw in the readership you desire and also make it difficult to make money from them.
Therefore the key takeaway is to narrow down your niche but how?
A smart place to start is by considering the kind of work you produce. Whatever creative discipline you are working in, there are always particular abilities and skills that set your work apart from others.
LIST OF ART BLOG NICHES
- Raising Art
- Art and Craft
- Selling Artwork
- Contemporary Art
- How-Tos of Art
- Art for beginners
- Art for Professionals
- Digital Art
- Art News
- Art DIY
- Graphic Designing
- Sculpture and many more
CHARACTERISTICS OF A GREAT BLOG NICHE
- Specific in nature
- Less competitive
- Passion Driven
- Demonstrates Your Expertise and Authority
- Has a Scope Of Modification
- Easy To monetize
- Enough Content Creation Scope
2 SELECT A BLOGGING PLATFORM
Your subsequent goal is to expand the readership of your blog and establish connections with individuals worldwide. To achieve this, you must opt for a suitable blogging platform that can make your blog accessible to a broader audience.
There are numerous blogging platforms available online, including free and paid options. Examples of free platforms are Blogger, Wix, Squarespace, and WordPress.com, whereas paid and self-hosted options are WordPress.org and Joomla.
Although you may be hesitant to incur additional expenses, we recommend choosing a paid, self-hosted platform (such as WordPress.org) for improved authority and customization options for your blog.
THE BENEFITS OF HOSTED BLOG PLATFORMS
- Greater Earning Potential
- Greater Content Control Wider Selection Of Plugins And Themes
- A Sophisticated Customisation Library
- Professional Domains
- Promotes Long-term Outcomes
Pick your blogging platform as soon as possible to kick-start the required technical procedures.
3. CHOOSE A HOSTING SERVICE
After selecting a blogging platform, it’s essential to choose a hosting company to ensure that your blog is accessible online. Without a hosting service or provider, there will be no connection.
To assist you in selecting a hosting company, we have provided a list of essential factors to consider before making a purchase:
- Reviews and Ratings
- Speed (visitors won’t stay if your website takes too long to load)
- Customer Support
Pro Tip: If you’ve decided to utilize WordPress as your blogging platform, Bluehost can serve as your hosting company. This is a popular combination amongst bloggers.
4. PICK A DOMAIN NAME
Once you have selected your desired blogging platform and hosting service, the next step is to choose a domain name that will attract visitors to your art blog.
The domain name you choose should accurately represent the content on your blog and be appealing to your audience. It is crucial that the name is both distinctive and meaningful.
To assist you in selecting the perfect domain name for your art blog, we have compiled a list of characteristics that make a great domain name.
CHARACTERISTICS OF AN IDEAL WEBSITE NAME
- Free domains come with branding like ’.wordpress.com” and thus look unprofessional that may turn off visitors. You must therefore choose a paid domain name.
- Use the “.com” extension if possible.
- Include keywords that are relevant to your industry.
- If you are already well-known, you can mention your name to enhance your brand visibility.
- Make it stand out.
- Easy to understand.
- Unclaimed by other brands and available online.
- Should be compatible with the blog’s genre and target audience.
- Simple and direct.
5. SET UP A THEME FOR YOUR BLOG SITE
Selecting a theme for blog site is the next crucial step in completing the technical setup.
In today’s competitive online world, with numerous websites offering compelling content, it’s essential to have an attractive website to entice users. To provide an exceptional user experience, you need to work on theme of your website.
However, with a vast selection of website themes available online, it can be overwhelming to choose the right one. Therefore, we have a list of recommendations to assist you in this process.
SELECT THE RIGHT THEME
FOCUS ON DESIGNS
It’s essential to have a sizable customization library to satisfy all your design requirements.
Themes should be updated frequently to stay relevant and secure from any malicious attack.
AN EASY NAVIGATION IS A MUST
People frequently add pointless elements to themes to make them fancy, making navigation difficult. However, you should always make the navigation as straightforward as you can.
THE RIGHT BRAND COLORS
Select a color palette that aligns with your brand’s fundamental values and apply it consistently across all branding materials.
To cater to the needs of different people on different devices you must pick a theme that is completely responsive. Preview themes on different browsers and screen sizes to check their functionality.
PERFORMANCE OF THE THEME
Using heavy themes can result in a slower website loading speed, which can negatively impact the user experience. So, do not add a lot of CSS code or functionality while working with a theme.
Select themes that offer you essential plugins so you can fully optimize your website for SEO or other important features.
Select an Art Blog Theme that fulfills all the criteria mentioned above.
6. CREATE A BRAND
Once your website is up and running, it’s important to focus on effective branding to set your brand apart from the competition. This can be achieved by creating a unique identity for your brand. Just like how McDonald’s is often associated with burgers, successful branding can make your brand memorable and recognizable.
Although branding is listed as the sixth step, it’s important to note that branding is an ongoing process. It’s not limited to just the start of your writing career, but it should exist as long as your brand does.
DIFFERENT BRANDING FACTORS
Your company’s logo is extremely important since it communicates your brand identity, philosophy, and USP. As people tend to retain visuals more than texts a strong logo boosts the chances that customers will remember your brand for a very long period after seeing it.
To position yourself as the market leader in your industry, it’s critical to identify your brand’s USPs or winning qualities.
BRAND SIGNATURE LINE
A robust tagline reflects your brand’s essence and values, and it can be modified as your brand evolves over time.
Different hues have distinct interpretations. So pick a color scheme that complements your design requirements.
Ensure that the chosen font style complements the other design elements and accurately represents the essence of your website, regardless of the font you select.
Choosing your branding elements carefully is essential as it can help you differentiate yourself from your competitors.
7. PLAN YOUR BLOG CONTENT
It’s now time to redirect your attention toward the substance of your blog. Since it is the primary factor that entices readers, your content must be of exceptional quality. To assist you in accomplishing this, we have provided some suggestions on how to effectively compose your blog posts.
SUGGESTIONS FOR DRAFTING YOUR BLOGS
SET UP A CONTENT PLANNER
- Determine your goals: Decide what you want to achieve with your blog and the type of content you want to create.
- Choose a planner tool: Select a planner tool that suits your needs, whether it’s a simple spreadsheet or a dedicated content planning tool.
- Create an editorial calendar: Use your planner tool to create an editorial calendar that outlines your content topics, publish dates, and any important events or holidays to consider.
- Brainstorm content ideas: Brainstorm topics that align with your goals and target audience. Consider using keyword research tools to find relevant topics that people are searching for.
- Assign tasks and deadlines: Assign tasks to yourself or team members and set deadlines to ensure that content is created and published on time.
- Track your progress: Monitor your progress using your content planner and adjust your strategy as needed.
EASILY READABLE CONTENT
Making your blog content readable is crucial to engage and retaining your audience. Firstly, keep your sentences short and to the point. Avoid using complex jargon and convoluted sentences, which can confuse your readers. Break up large chunks of text into smaller paragraphs and include subheadings to make it easier for readers to scan the content. Use bullet points and numbered lists to help readers quickly grasp important information. Lastly, use visuals such as images, infographics, and videos to make it interesting.
A POWERFUL INTRODUCTION
The opening paragraph or introduction of your blog post can influence a reader’s decision to continue reading or move on to something else. To capture their attention, it’s important to keep your introduction short and engaging. You can achieve this by incorporating a story, a quotation, or a few questions.
INCLUDE CAPTIVATING IMAGES
Reading long texts can be challenging for many people. To break up the monotony, consider adding eye-catching images. If you don’t feel comfortable doing this yourself, you can hire a specialist to manage this aspect of your blog.
It’s essential to note that some readers may choose to stop reading your site after reaching the conclusion. To make it clear and easily identifiable, label it as “Conclusion” rather than using a fancy title.
8. PROMOTE YOUR BLOGS
Crafting high-quality content is just one piece of the puzzle. Equally important is promoting your excellent blog post once it’s written. Without effective promotion, all of your hard work may go to waste. To assist you with this critical step, we’ve compiled a list of promotional strategies.
DIFFERENT PROMOTION STRATEGIES
- Collaborate with other art bloggers or influencers to reach new audiences.
- Participate in online art forums and communities, and share your blog posts with members.
- Create and share visually appealing infographics related to art.
- Host art-related webinars or workshops and promote them on your blog.
- Attend and cover art-related events, and share your experiences on your socials and blog site.
- Write guest posts on other blogs related to art, and include links back to your own blog.
- Utilize Instagram, Pinterest, and other visual social media platforms to share your artwork and blog posts.
- Offer exclusive discounts on your art or services to your blog readers.
- Share your art blog on online marketplaces, such as Etsy or Society6.
- Create a YouTube channel and share art-related videos, while also promoting your blog.
9. MAKE MONEY
Many bloggers aspire to generate a substantial income from their blogs, and the good news is that once you have successfully marketed your blog, you can start monetizing it to earn money.
What are you still holding out for? Start now, if you haven’t already!
DIFFERENT METHODS TO MAKE MONEY THROUGH BLOGGING
- Sponsored articles (since the brands you work with affect your reputation, you must choose them carefully)
- Public Events
- Affiliate Marketing
- Online Product Offerings( Courses, Webinars, etc)
- Offline Product Offerings (Tshirts, Mugs, Pen, etc)
- Freelance Writing
- Paid Reviews
- Launching subscriptions on a monthly, quarterly, or even annual basis
- Paid Emailers
- Paid Partnerships
Q1: How do I write a good art blog?
A1: Starting an art blog is no science, you just need the right direction, passion, and hard work to start an art blog. To help you find your path we have listed the steps in detail above. Let us summarize them for you here:
- Pick An Art Blog Niche
- Choose A Blogging Platform
- Choose A Hosting Service
- Pick A Website Name
- Choose And Install A Theme (Work on the Website Design)
- Powerful Branding
- Plan Your Blog Content
- Monetize Your Website
Q2: Is blogging good for artists?
A2: The more you write about your art, the better you’ll be at describing it to writers, curators, and customers. Writing about your art will also help you learn more about its meaning and purpose. Not many artists do blogging, therefore, starting your blog can give you an edge over your competitors. The best part is you can add on to your income , boost your popularity and online presence consecutively.
Q3: Where can I make an art blog?
A3: There are so many online blogging platforms to help you get started. Here is a list of some popular platform to give you some ideas:
- Hubspot platform
Different blogging platforms are meant to cater to different needs, so pick yours accordingly!
Q4: Do bloggers make money?
Q5: Are art blogs good?
A5: If you are an artist then starting an art blog is a great way to promote your artwork online. If your blogs are correctly written and marketed, readers will leave comments, share your pieces, and act as your advocates. This will boost your brand popularity with minimum effort.
Starting an art blog is a great way to share your love for art with the world and make money through it. Various artists can earn popularity and a great source of income through their blogs which can be difficult without doing so.
On top of this, it is a great way to build a community of people who love your work as much as you do.
However, creating a blog is not a simple task, therefore we have put together a thorough, step-by-step guide for you to use.
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