With over 14 billion visits per month: that’s more than Facebook, Wikipedia, Amazon, and Instagram, YouTube is the world’s second-most visited website.
So, if you have opened a Youtube channel and not getting views then surely there’s something you are not doing correctly.
You need to utilize as many promotional strategies as you can if you want to stand out on YouTube. Each of these strategies for advertising your YouTube channel and increasing views will be covered in more detail below.
Additionally, each of these suggestions is basic, practical, and—even better—completely free. So, if you are looking out for the perfect guide for you- read on!
Table of Contents
15 STRATEGIES FOR PROMOTING YOUR YOUTUBE CHANNEL
1. Create Succinct And Informative Video Titles
The first thing that visitors notice is the title of your video, do you agree? Therefore, this should be well thought out.
To give some additional information, here are some fundamental guidelines for crafting catchy YouTube titles:
1. When Required, Use Numbers
An antiquated marketing rule that is nevertheless effective today is to include numbers in headlines. An eye-tracking study from 2007 found that people pay close attention to numbers.
Individuals enjoy numbers since they are linked to actual facts. Therefore, don’t scrimp on the digits if you want people to click on your titles.
Lastly, utilizing digits rather than letters to represent numbers improves usability for users who are searching for either a specific piece of information or the gist of a page.
2. Stick To The Character Limit
Be concise and to the point. YouTube videos with the most followings typically have the shortest titles. Keep your title to 60 characters or less to avoid having some of it cut off when it is shown.
3. Trigger User Emotions
Did you know that 90% of the time, consumers make decisions about their purchases subconsciously?
This is why you should investigate the (subconscious) emotions that YouTube users are experiencing while watching your video.
Knowing this makes it simpler to create titles that are memorable. You can use words like “lucrative”, ” luxurious”, “helpful”, “easy”, and “best-selling’ to make your title more impactful.
4. Use Keywords
Most internet readers just pay attention to the first few words of a phrase before moving on. Therefore, in order to prevent losing important information, place your keyword(s) in the first half of the title.
5. Put hashtags In The Title Of Your Youtube Video.
Because they enable viewers to identify information that is related to what they are watching, hashtags should be used in your titles.
For Example, if your title includes the hashtag #growyourchannel then your video might appear on the hashtag page for channel growth.
You just need to type the best terms for your topic after the # sign (in your title or description)and Youtube suggests some trending hashtags for you to pick from.
Use these tips to draft a title that is relatable, has strong keywords, and triggers user emotions to attract more visitors.
2. Choose The Right Thumbnail
A thumbnail’s primary objective is to generate the most clicks, obtain a larger audience, have them view our content, and then take them to your other videos. However, to make thumbnails work for you, you must follow certain strategies.
Here are some fundamental strategies for crafting the right thumbnail for your vlogs:
1. Use Text That Is Alluring or Descriptive
While a compelling thumbnail can be made without any text, most networks rely on text to entice viewers. This text should frequently stand out and be noticeable; it should either provide additional information about the video or pique the viewer’s interest.
2. Consistency Is a Must
The aesthetics of your thumbnails should not be unorganized and all over the place. You can test out new and distinctive thumbnails to see how they perform, however, over time you should stick to a consistent look and feel.
The idea is to make the audience recognize your videos just by seeing the thumbnails.
3. Establish Eye Contact With The Audience
A face must be visible in a thumbnail in order to establish a closer connection with the viewer. You can easily connect with your viewers if you use human images.
Consider an example to understand this better:
Don’t you just instantly want to click these? we bet you do!
4. Check Your Competition
You should constantly keep an eye on your competitors to not only keep a check on the market but also perform better than them. You can draw some inspiration from their designs, content, titles, and color scheme. However, do not copy them else you will be penalized by the YouTube algorithms.
5. Optimal the size
Before you jump onto other important factors, you must decide on the proper thumbnail size.
Google suggests that a compelling thumbnail has a minimum width of 640 pixels (1280-720 resolution) and a minimum resolution of 1280 x 720 pixels.
Additionally, YouTube players and previews perform better with a 16.9 aspect ratio.
Pro Tip: Be aware that the size of the image you upload cannot exceed 2MB, and you use any of the following file types: JPG, GIF, BMP, or PNG.
Follow these tips and let us know if we have missed any to help us grow with you!
3. Understand Your Audience’s Needs
You should always check that the content you create is in line with the preferences of your target audience.
Learn about your audience and the kind of material they want to see from you before writing a blog post or creating a video.
If you’re just getting started with a YouTube channel, research your competitors
or other video producers in your niche. See which of their videos receive the most attention and views. This can help you determine what subjects and types of videos your audience is most interested in knowing about.
If you’ve already published videos, you may also check your YouTube Analytics. You may find comprehensive data on the audience’s demographics, location, interaction, and other useful statistics about
All these will help you create relevant content that attracts more visitors.
4. Engage With Your Viewers
Although you might not consider YouTube to be a social network in the traditional sense, it does represent a vibrant community where users interact with each other and with content through profiles, “likes,” and comments.
Sounds quite “social”, isn’t it?
Engaging with your subscribers helps you develop a closer relationship with your audience. You can reply to your comments, or even like or pin the ones you really appreciate. These small initiatives will make your viewers feel special and valued.
5. Offer Value To Your Viewers
Although it may seem obvious, it is nevertheless important to mention.
The greatest method to keep viewers interested and to perform well in YouTube searches is with great content. That’s because YouTube prioritizes the user experience in its ranking system.
Before publishing any videos, consider the following:
- What issue is this video meant to address?
- Is it light and entertaining?
- Will it in any way make viewers’ lives better? If yes, how?
Consider these aforementioned ideas while creating your content strategy to gain the best results.
6. Cross-link Your YouTube Videos
There’s a good chance that you are creating videos that are similar to each other.
To get the most out of your older content, cross-promote your videos whenever appropriate. You can save a lot of time and effort by doing this because promoting older videos takes far less time than making new ones.
For Example, you may insert links inside a video’s description and invite viewers to click on them. Although the recent update of Youtube’s annotation system may have disappointed some, linking videos in your description still entices visitors to watch your videos without bouncing off.
7. Do Not Compromise On The Video Quality
Even the best content can be undermined by the poor video quality. Make sure your content is polished before posting it. Use a good camera, test the sound before recording, and get a hang of some basic editing techniques.
Make sure your face can be seen clearly if you’re recording a talking-head-style video. Also, to avoid being caught on video, make sure the camera is stable.
Additionally, it is also important to take care of the background you choose. Light-colored, clean, lit, and aesthetically pleasing backgrounds always perform better than cluttered and distracted ones.
Pro Tip: Do not overdo the effects, keep your editing simple yet attractive.
8. Try Doing A QnA Session
One of the best methods to grow a community on YouTube is through audience Q&As. Request questions from your followers via comments, emails, or social media channels and make a video to address them.
This is a great way of knowing your audience better and aligning your content with them. In addition, this will make your audience feel important as they are!
Engaging with your YouTube family is always the best way to increase your views, so, if you haven’t tried this method, we suggest you do it right away!
9. Post More Often!
A fantastic approach for you to compete with companies that only post occasionally, or even just occasionally each year, is to post videos regularly.
Additionally, if you consistently publish new information, people will have the motivation to subscribe and promote it on social media.
When you aren’t vlogging consistently, people are less inclined to subscribe. Why should they?
Take a look at what your competitors are doing, then outdo them. For Example, aim for three times per week if they only publish twice per week.
Consistency is crucial since it encourages repeat audiences from current subscribers. More YouTube views will follow from this, and engagement will also increase.
We recommend you make a content scheduler and STICK TO IT! As when you start posting on specific days audiences start expecting from you and get disappointed when you don’t!
10. Create A Playlist
You can also create playlists based on your users’ interests. For optimum results, give your playlist a name that is both memorable and keyword-friendly. To give every video in the playlist a consistent appearance and feel, create similar thumbnails.
Playlists are stuffed with keywords because they are collections of videos. This implies that you have a twofold increased likelihood of repeatedly showing up in search engine results.
Moreover, you’re informing the YouTube algorithm that these videos are related to one another when you group your videos under a single theme. This could enhance the number of views for your video by showing these on the right sidebar where” related videos” appear.
11. Collaborate With Other Content Creators
Collaborations are a great way to boost your marketing efforts.
Finding influencers or vloggers with a sizeable audience can benefit you in so many ways.
You can increase your views by a considerable amount. Consider it this way: You are presenting yourself to a new group of people. They’ll visit your channel to see what else you have planned and if they love your content, you get to add one more subscriber to your list.
Additionally, the new demographic may have enormous untapped potential, which might be a big break for the channel.
You can find collaborators through Google searches,, your videos, social media platforms, or even online platforms like youcollab or socialblade
12. Go Live
One of the most widely used websites for live streaming is YouTube, especially during the COVID-19 pandemic when on-site activities had to be postponed. Utilize this by creating content that genuinely engages viewers.
Live events, Q&As, and webinars are all effective. Another fantastic approach to find inspiration is to browse YouTube Live.
Youtube Live might draw in new people who may not have previously visited your channel. This is a fantastic approach to increase your channel’s popularity and viewership.
Moreover, hosting a live stream is frequently simpler than making a new video and promoting it. So, leverage the power of Youtube Lives.
13. Create Evergreen Content
Upload a few classic videos that your viewers will watch repeatedly. How-to manuals, lists of tools and resources, stat collectors, tip roundups, and other types of content are all evergreen content that can never go out of fashion.
As these videos are high in demand, years of good rankings for this kind of evergreen content can increase visitors and improve SEO.
14. Promote Your Videos
It’s a good idea to advertise your videos on other platforms if you want your video to be seen by viewers outside of YouTube.
There are various platforms to promote your videos, Some of these include:
1. Social Media
You should start by taking a look at the platforms you already utilize. You can use a number of other platforms as well, but Facebook and Instagram are fantastic places to start.
2. Online Forums
You can take part in debates on forums and blogs by adding your YouTube link whenever it is pertinent and makes sense for the conversation. Join reputable Q&A websites and respond to queries about your video there.
3. Emails
With billions of active users on emails, a lot of individuals can be reached at once via email. Utilizing email marketing by including a link to your YouTube channel in your email signature is a great way to attract new prospects.
4. Create Backlinks
Look for reputable websites that are pertinent to your content and work with them to create backlinks. As mentioned earlier, work along with other YouTube channels as well; chances are good that others are pursuing the same goals.
15. YouTube Ads
You can increase free YouTube subscribers without running paid advertisements, and you can use the methods mentioned above for sure. However, once you’ve gained some experience, it can be worthwhile to spend money on YouTube ads.
Target the keywords that your videos are based on to get the most out of your advertising.
As a result, when users input that phrase, your videos will rise to the top of the search results.
CONCLUSION
Increasing YouTube subscribers can be a challenging task, but it can become more manageable if you adopt the appropriate strategy. This is the reason we have created this guide, to help you in this regard.
Fortunately, our guide offers advice suitable for everyone, whether you are a novice vlogger or an experienced content creator. By following our comprehensive guide, you can expect to achieve excellent outcomes. Here is a summary of the key points to help you remember them better:
1. Create Succinct And Informative Video Titles
2. Choose The Right Thumbnail
3. Understand Your Audience’s Needs
4. Engage With Your Viewers
5. Offer Value To Your Viewers
6. Cross-link Your YouTube Videos
7. Do Not Compromise On The Video Quality
8. Try Doing A QnA Session
9. Post More Often!
10. Create A Playlist
11. Collaborate With Other Content Creators
12. Go Live
13. Create Evergreen Content
14. Promote Your Videos
15. YouTube Ads
Don’t forget to keep us updated on your progress as you implement these tips.
We hope you found this blog helpful and would love to hear your thoughts on it. Please feel free to share your feedback with us in the comments section. We regularly update our content, so be sure to check back for more informative posts. Thank you and see you soon!
