How To Start A Home Decor Blog

by Shahil Shah

Do you know Marie Kondo or Cassandra LaValle? How about The Apartment Therapy?

Many people use online resources while making decisions regarding their home interiors, home organizations, home decor purchases, and other matters relating to home beauty.

Who does not like an aesthetic home decor picture or a mesmerizing video about organizing your home correctly? We bet, you do!

Many people follow home decor blogs to get inspiration or learn about organizing their homes. If you want to share your knowledge, consider starting a blog. It’s a great way to earn money and showcase your expertise, but it’s not easy. You’ll need to choose a niche, create content, set up your blog, monetize it, and use promotional techniques. Don’t worry though, we’ll guide you through it in this article.

 In this piece, we aim to walk through a variety of subjects as mentioned below:

  •  What is a Home Decor Blog?
  • Popular Home Decor Blogs
  • Starting your Home Decor blog
  • Monetizing your Home Decor blog

 Are you ready? Let’s get you going now!



To put it across simply, home decor blogs are compiled articles about any home decor-related subject ranging from home makeovers to organizing items.

If you’re an aspiring architect, interior designer, or tidying expert, home decor blogging can help you generate passive and active income online.

To provide you with an idea of the types of home decor blogs available online, we have created a list of the top 5 blogs. Let us take you though each one of these!




1. Cassandra Lavalle

how to start home decor blogCassandra Lavalle is a home beauty blog dedicated to home styling, lifestyle, entertainment, and travel.

 We love the way the author engages the audience by sharing her personal experiences and life stories. She also makes a point to clear her sponsored posts with the audience at the very beginning of them.

In addition, we love the way the blogger has added a section of “Room Of The Week to talk about different styling ideas as per the latest trends. 


2. Apartment Therapy

how to earn money from home decor blogApartment Therapy is here to educate you on all that you need to know. They have almost all the solutions, whether you’re seeking a quick DIY house decoration project or if you are wondering what Halloween candy is best for your zodiac sign.

 There are several themes covered by Apartment Therapy, including house tours, real estate theme, and wellness.

 The blogger has also added a separate “How To” section for all the home-related guides which makes browsing easy for the audience.

In addition, what we love more is their fantastic design sense! Their home tour section is completely mesmerizing. 


3. KonMari

KonMari is started by Marie Kondo who is a famous Tidying Expert, best-selling author, and the star of the Netflix show called “Tidying Up With Marie”. If you are a cleanness or an organizing freak then it’s quite impossible to not know about her.

 4. Studio McGee

Interior design studio Studio McGee offers a broad range of services and is known for its strong and elegant style. The dynamic creative team of Syd & Shea McGee has established quite the empire. Their site was just recognized by Domino as the finest interior design blog. Their design aesthetic is easily recognizable and appealing to a wide range of tastes.

The creators have also been featured on the Netflix show called Dream Home Makeover which showcases beautiful home designs, all unique in their own ways.


5. Nesting Place 

Nesting Place is a home decor blog that talks about every aspect of home styling. From kitchens to living rooms to bedrooms, to bathrooms, it has styling tips for all! The blog also talks about budget-friendly home decor widening its audience reach. The creator also has books and classes on styling to help her blog audience in every way possible.


Now, that you have an idea about various Home Decor blogs available on the internet. We’ll get started right away and walk you through creating your own





Selecting a niche for your home design blog is an important step toward creating a successful blog. A niche is essentially a certain topic or area of interest that your blog will focus on.

By narrowing your focus, you will be able to create content that is targeted and meaningful to your audience. Therefore, choose the market niche in which you want to specialize.

Here are some tips on how to choose a niche for your home decor blog:

  1. Identify your passion: Think about what you are passionate about in the realm of home decor. This could be anything from DIY projects to minimalism or vintage decor. It will be easier to create content and connect with your audience if your chosen niche matches your interest.
  2. Research your audience: Determine who your target audience is and what they are interested in. Conduct research on social media, forums, and other home decor blogs to see what topics are popular and what people are searching for.
  3. Determine the level of competition: Evaluate the competition for the niche you are considering. Look for areas of opportunity where you can differentiate yourself from other bloggers. You can do this by creating unique content, offering a different perspective, or taking a different approach.
  4. Consider your expertise:  Select a specific area in which you possess knowledge or proficiency. Doing so will enable you to produce top-notch content and gain the trust and respect of your audience.
  5. Analyze the monetization potential: Determine if your niche has the potential to be monetized. Consider whether there are affiliate products or ads that can be integrated into your blog.

Below are some home decor blog niches for you to have a look at.


  • Home Interior Designing
  • Organizing
  • Scandinavian Style
  • Wellness Design
  • Hotel Design
  • Cafe Design
  • Restaurant Design
  • Flooring Expert
  • Luxury Designs
  • Home Essentials
  • Home Decor Hauls
  • Contemporary Design
  • Closet Expert
  • Bohemian Design and many more




It’s time to choose your blogging platform once you’ve decided on your blog niche.

 A blogging platform is a content management system (CMS) that enables you to edit and manage your website’s content.

There are numerous online platforms available for blogging, both free and paid. Paid self-hosted platforms include and Joomla, while free options include Squarespace, Wix, Blogger, and

We recommend choosing a paid self-hosted platform like, even though you may have reservations about investing additional money. Would you like to know why? Let us explain!


  1. Limited control: Free blogging platforms often have limited control over the design and functionality of your blog. You may not be able to add custom features or integrate third-party tools.
  2. Monetization options: Most free blogging platforms do not allow you to monetize your blog with ads or other revenue streams, which can limit your earning potential.
  3. Storage and bandwidth: Free platforms often have limited storage and bandwidth, which can affect the performance of your blog and limit the amount of content you can publish.
  4. Limited support: Free blogging platforms may not offer as much support as paid platforms, which can be a disadvantage if you run into technical issues or have questions.
  5. Branding and advertising: Free platforms may display their own branding and advertising on your blog, which can detract from your own brand and message.
  6. Risk of shutdown: Free blogging platforms can shut down at any time, causing you to lose all of your content and followers.

While free blogging platforms can be a good option for those just starting out, they often come with limitations that can negatively impact your blog’s success and earning potential. Paid self-hosted platforms provide greater control, flexibility, and monetization options, making them a better choice for serious bloggers.



If the chosen blogging platform does not provide hosting, the next important step is to sign up for it.

To assist you with this process, here is a list of factors to consider:

  •  Capacity – Select a host that has enough space because the server will house all of your website’s content and promotional materials. Mostly up to 5 GB of space ought to be sufficient for a number of websites.


  • Attack-Proof: In the event of a website attack, all of your data can be erased within seconds. Therefore, always go with the hosting service that is secure and backs up all of your data frequently.


  • Google Ratings: Check for comments and ratings on multiple Internet review sites to ensure the service you are registering for is good.


  • Speed: Nobody likes to wait for a website to load for more than five seconds. Therefore, your top priority should be choosing a responsive and effective hosting server to provide your users with a flawless experience.


  • 24-Hour Consumer Support: There can be multiple issues in the long run while using a hosting service. Therefore, always go with the hosting service providers who give you a 24 Hour efficient customer support.


If you have chosen WordPress as your blogging platform, opting for Bluehost as your hosting provider is your best option.



Once the technical aspects of the blogging platform and hosting options are set up, the next step is to select a domain name that will attract people to your website.

The domain name should be able to accurately describe your blogging business.

To help you choose the perfect name for your Home Decor blog, here are some guidelines to consider:



  • Due to the amateur appearance of free domain names that come along a branding, you should go with the premium domain names.
  • Use the ‘.com’ extension as it is widely known
  • Add keywords/ terms relevant to the niche (Do not overdo this)
  • Get Creative
  • Easy to understand
  • Eye-catchy
  • Memorable
  • Marketing Worthy
  • Short and Sweet

We recommend using a simple, average domain name rather than spending time searching for a unique and unconventional one. Invest your time and effort into more productive endeavors like branding and marketing. Don’t allow your website’s name to stop you from launching your blog.



Up to this point, you have selected a blogging platform and a hosting service. The subsequent step is to create the design of your website.

A poorly designed website will deter people from reading your posts. In fact, a poorly built website is the worst thing that can happen!

It should be evident that you need to enhance your designs if you want to provide your users with an exceptional user experience and easy navigation.

Choosing the ideal theme from the hundreds or even thousands of themes available online can be a daunting task. Therefore, we have compiled a list of recommendations to aid you in this process.




Navigation is a key element of website structure and architecture, which plays a critical role in search engine optimization (SEO). A well-organized and easy-to-navigate website structure can improve your website’s search engine ranking and make it easier for search engines to crawl your site.


A consistent brand color scheme is important for establishing brand recognition, creating an emotional connection, standing out from the competition, and maintaining consistency across all branding materials.



Mostly, clients browse on their mobile phones. Therefore, you must pick a theme that is compatible with a variety of mobile devices.



Premium themes will always have an upper edge over premium themes. This is because premium themes have a pool of plugin varieties, look more polished, offer great customization options, are more secure, and are often updated.



If you’re aiming to make your website look “trendy,” do not go overboard! Too many features may really work against you. This can result in slowing down your website and hamper its performance. Therefore, make sure your theme is lightweight and loads quickly.


Go ahead, and choose a Home Decor Theme that ticks off all the parameters given above.



After building your website, how can you make your brand stand out from others? The simple answer is branding.

McDonald’s is often associated with burgers because of the company’s aggressive branding strategies.

 Branding is an ongoing process and not necessarily done at the beginning of the blogging journey. In fact, an effective brand is “perpetual,” in actuality.

This implies that branding must be an ongoing process as long as the brand is in use, in order to account for various societal changes.

Are you aware of several prominent companies changing their logos often to better serve their clients and achieve viral popularity?





A logo is a crucial element in creating a strong and recognizable brand. It plays a vital role in building a company’s identity and conveying its values to potential customers. A well-designed logo can enhance the professional look and feel of a brand, creating a sense of credibility and trustworthiness.


After you have chosen your brand’s logo, you need to discover your brand’s USP. What is it that sets you apart from your competition? Is it your posting style? Your brand videos? The pictures you use, or something else? Figure out your brand USP and highlight it among your blog audience.



One important thing while choosing a brand’s tagline is selecting one that is adaptable to change your brand experiences throughout time. While it is possible to change your brand slogan at a later stage, it is important to avoid doing so too frequently, as this can confuse your target audience and undermine the integrity of your brand.



Different colors have different meanings. This means while choosing the brand colors you ought to be extra careful. Colors can definitely break or make your brand!



To convey the authentic personality of your business, it’s important to ensure that the font you select complements the other visual elements in your design.



Do you see different brands different on various online platforms? Obviously, no! The brands use the same branding elements across all the online platforms to make it easy for the users to recognize them. This is exactly what you need to follow. Consistency is the best policy!

Be careful while selecting your branding components since this is how you can stand out from your competitors.



Working on drafting your blog content is important for several reasons. Firstly, it helps you to organize your thoughts and ideas and develop a clear plan for your blog.  Secondly, drafting allows you to refine your writing style and tone. By taking the time to write and edit your content, you can ensure that it is engaging, informative, and reflects your brand voice. Lastly, drafting your blog content in advance can help you to stay on track with your publishing schedule.

We have some advice to help you effectively prepare your blogs and stay on track.





Having a list of titles beforehand can be very helpful when it comes to preparing your blog content. It helps to keep you organized and focused, ensuring that you always have something to write about. It also allows you to plan out your content in advance, so you can ensure that you are covering a variety of topics and not repeating yourself.

Additionally, having a list of titles can help with search engine optimization (SEO) by allowing you to target specific keywords or topics that your audience may be searching for. This can help improve your blog’s visibility and attract more readers.



There are six subheadings ranging from H1-H6, given by most of the editors. You need to add various subheads to your blogs to segment your content into readable and easy sections.

 This will not only help users scan through your content but will also improve how Google interprets your content, thereby ranking your content higher.


Capturing readers’ interest from the beginning is essential, and a strong blog start is key to achieving this. The choice of the opening paragraph or introduction influences readers’ choices to continue reading, leave, or engage in other things.



 Another tip to draft stoking content is by making it look attractive. The content might be great but if you won’t use visuals to enhance it, we are sure people are going to bounce off!

 Therefore, to make your blogs visually appealing, you must incorporate engrossing podcasts, attractive images, and fascinating videos. Making your blogs as interesting as you can is your main purpose.



It’s important to include a summary of your blog at the end to ensure that your readers remember the information you just presented. Rather than using a fancy title, you can simply label it as “Conclusion” to make it clear. Some readers base their decision to continue reading on the quality of the conclusion, so it’s crucial to make it as strong as possible by highlighting all the important points.


We are certain that if you keep these suggestions in mind, you will be able to produce content for your audience that is useful.



In simpler terms, if you don’t promote your blogs effectively, they are rendered useless.

In other words, you must successfully market your blogs if you want to boost your website traffic. To achieve this, it’s recommended to use a combination of both free and paid promotional tactics. Some of these are given below:


  • Make use of social media groups
  • SEO strategies
  • Conduct Interviews with famous personalities (designers, bloggers, celebrities, etc)
  • Off physical products like Tshirts, mugs, cups, etc with your brand logo
  • Start giving out digital design courses
  • Social Media
  • Connect with the blog audience
  • Add client testimonials
  • Blogger Outreach
  • Affiliate Marketing


Pro Tip: Use only some of the suggested strategies at once.



If you haven’t already advertised your blogs, it’s time to take action and start promoting them to potentially generate income. Don’t wait any longer, get started now!


  • Consultancy
  • Brand partnerships
  • Netflix Show or A Web series
  • Writing Paid Reviews For Brands Matching Your Niche
  • Youtube 
  • Display Advertising
  • Product sale ( custom furniture pieces, home decor items, or printables)
  • E-book sales
  • Paid Newsletters
  • Online Home Beauty Shops
  • Affiliate Marketing
  • Online Ads  

Try some of thee and let us know your favorite ones!



Starting a home decor blog can be a fulfilling and enjoyable experience for those who have a passion for interior design and a desire to share their creativity with the world. By following the steps outlined in this blog, including choosing a niche, selecting a blogging platform, creating high-quality content, promoting your blog through various channels, and many more, you can establish a successful and thriving home decor blog.

However, remember to stay true to your personal style and interests, engage with your audience, and continue to learn and evolve as a blogger. With dedication and hard work, your home decor blog can become a valuable resource for readers and a source of pride for you. 

Was this article helpful? If yes, feel free to share it with your contacts and help them grow with you. We would love to know your suggestions or next-read topics to serve you better. As we update our website daily, stay tuned for some more content! See you.

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