How To Start A Home Decor Blog

by bloggingdev

Have you heard of Marie Kondo or Cassandra LaValle? How about The Apartment Therapy?

Many people use online resources while making decisions regarding their home interiors, home organizations, home decor purchases, and other matters relating to home beauty.

Who does not like an aesthetic home decor picture or a mesmerizing video about organizing your home correctly? We bet, you do!

 There are so many people who are following different home decor blogs to seek home decor inspiration or learn about organizing home essentials. 

 If you are somebody who wants to share his ideas or knowledge with people then you can definitely consider starting a Blog about it.

 Starting a home decor blog is an excellent option to earn money while sharing your expertise with the world.

However, it is not a cakewalk! Sometimes it can be really confusing to get going. There are a lot of things you need to do while establishing a blog. These include picking a niche, preparing content, setting up the technological infrastructure, and using marketing techniques.

 But, you don’t have to worry about these! You will have a clear idea and a clearer path to launch your blog by the end. You only need to keep up with us!

 In this article, we aim to walk through a variety of topics such as:

  •  What is a Home Decor Blog?
  • Popular Home Decor Blogs
  • Steps to starting your Home Decor blog.
  • How to monetize your Home Decor blogs.

 Are you ready? Let’s get you going now!



To put it across simply, home decor blogs are compiled articles about any home decor-related subject ranging from home makeovers to organizing items.

If you’re an aspiring architect, interior designer, or tidying expert, home decor blogging can help you generate passive and active income online.

We’ve put together a list of the Top 5 Home Decor blogs to give you an idea about the kind of blogs that are available online.




1. Cassandra Lavalle

how to start home decor blogCassandra Lavalle is a home beauty blog dedicated to home styling, lifestyle, entertainment, and travel.

 We love the way the author engages the audience by sharing her personal experiences and life stories. She also makes a point to clear her sponsored posts with the audience at the very beginning of them.

In addition, we love the way the blogger has added a section of “Room Of The Week to talk about different styling ideas as per the latest trends. 


2. Apartment Therapy

how to earn money from home decor blogApartment Therapy is here to educate you on all that you need to know. They have almost all the solutions, whether you’re seeking a quick DIY house decoration project or if you are wondering what Halloween candy is best for your zodiac sign.

 There are several themes covered by Apartment Therapy, including house tours, organizing, real estate, and wellness.

 The blogger has also added a separate “How To” section for all the home-related guides which makes browsing easy for the audience.

In addition, what we love more is their fantastic design sense! Their home tour section is completely mesmerizing. 


3. KonMari

KonMari is started by Marie Kondo who is a famous Tidying Expert, best-selling author, and the star of the Netflix show called “Tidying Up With Marie”. If you are a cleanness or an organizing freak then it’s quite impossible to not know about her.

 4. Studio McGee

Interior design studio Studio McGee offers a broad range of services and is known for its strong and elegant style. The dynamic creative team of Syd & Shea McGee has established quite the empire. Their site was just recognized by Domino as the finest interior design blog. Their design aesthetic is easily recognizable and appealing to a wide range of tastes.

The creators have also been featured on the Netflix show called Dream Home Makeover which showcases beautiful home designs, all unique in their own ways.


5. Nesting Place 

Nesting Place is a home decor blog that talks about every aspect of home styling. From kitchens to living rooms, to bedrooms, to bathrooms, it has styling tips for all! The blog also talks about budget-friendly home decor widening its audience reach. The creator also has books and classes on styling to help her blog audience in every way possible.


Now, that you have an idea about various Home Decor blogs available on the internet. We’ll get started right away and walk you through creating your own.





Choosing a blog goal is the first step to starting your home decor blog. Do you want to launch a blog about home makeover ideas? Do you wish to start an organizing blog? Or is it something else?

 Choose the market niche in which you want to specialize and establish your authority.

 Your readers are more likely to become confused if you discuss a variety of blog genres, so choose carefully.

You must be thinking- How?

Simply ask yourself the following questions as you choose a blog niche:

  •  What segment of the market do you have the most expertise in?
  • In addition to having experience with it, are you also passionate about it?
  • Who is the target audience that you’re after? Are they adults, millennials, or someone else?
  • Do these people plan on reading about it?
  • If you decide to do so, will it be easy for you to add more categories in the long run?
  • What are your goals? What do you want to achieve in the long run?

 It is great if you can answer these questions and find your niche! If not, we got your back! We have some home decor blog niches to give you some inspiration.



  • Home Interior Designing
  • Organizing
  • Scandinavian Style
  • Wellness Design
  • Hotel Design
  • Cafe Design
  • Restaurant Design
  • Flooring Expert
  • Luxury Designs
  • Home Essentials
  • Home Decor Hauls
  • Contemporary Design
  • Closet Expert
  • Bohemian Design and many more

 Before you freeze the niche and start working towards it, don’t forget to cross off everything on the list below.



  •  Even if you have a strong interest in the subject, you should think about how eager your readership will be to learn about it. To keep track of your audience’s needs, research various social media platforms, Google searches, online keyword tools, and online discussion forums. Always place your readers before yourself.


  • Whatever blog you start, competitive analysis is a must! Examine what and how your competitors are doing it before you get started. Examine their postings, outcomes, earning potential, traffic, and other crucial elements required to know about the market.


  • Markets with prominent niches that generate more user attention frequently have a fiercer rivalry. The owners are influential individuals or well-known bloggers. Therefore, we advise picking a market with low rivalry. You might achieve this by focusing on a smaller portion of your expertise. Let’s say: Organizing.


  • Passion is a must! This means each and every post must be written with passion if you wish to succeed. Can you write blogs about your specialized subject for, say 4-5 years without getting tired of it? If so, amazing! You can continue with the niche that you have chosen.


Are you all set with your Home Decor Blog Niche? Great! You have initiated your blogging journey.



It’s time to choose your blogging platform once you’ve decided on your blog niche.

 A blogging platform is a content management system (CMS) that enables you to edit and manage your website’s content.

 There are several platforms available online some of which are free while others are paid. Self-hosted paid blogging platforms include and Joomla, while some free blogging platforms include Blogger, Wix, Squarespace, and

 Even though you might be apprehensive to invest extra money, we nevertheless advise you to go with a paid self-hosted blogging platform like

 Wondering why? We got you informed!





Your blog can suddenly disappear overnight. All of your work can go in vain if the blogging platform is sold or you violate any terms and conditions of the blogging platform. So clearly, choosing a hosted blogging platform does not give you freedom over your content.



When you utilize a free blogging platform, you are essentially providing the service provider full access to your content.  

Essentially, you are creating content for the service provider to benefit from. This is due to the platform’s eventual ability to monetize your website by seamlessly adding advertisements throughout your written content. Since you invested a lot of time into developing the content, you should ideally be getting paid.



The bandwidth, memory, and video time available on free blogging sites are all constrained. If you utilize a free platform, plugin, domain, or other free web hosting services for your blog site, it will be restricted. Therefore, it will be difficult for you to expand and generate passive income in the long run.



Even if you choose the free hosting option, the cost will skyrocket when you decide to give your website more capabilities down the road. In other words, a premium is required if you wish to upgrade your free blog.


After seeing all the limitations of the free blogging platforms, we recommend you opt for the paid ones to kick-start your blogging journey.




If the blogging platform of choice does not already offer hosting, the next crucial step is to sign up for it.

To help you with this endeavor, here is a list of things to keep in mind:

  •  Capacity – Select a host that has enough space because the server will house all of your website’s content and promotional materials. Mostly up to 5 GB of space ought to be sufficient for a number of websites.


  • Attack-Proof: If any attack happens on the website, it can erase all your data within seconds. Therefore, always go with the hosting service that is secure and backs up all of your data frequently.


  • Google Ratings: Check for comments and ratings on multiple Internet review sites to ensure the service you are registering for is good.


  • Speed: Nobody likes to wait for a website to load for more than five seconds. Therefore, your top priority should be choosing a responsive and effective hosting server to provide your users with a flawless experience.


  • 24- Hour Consumer Support: There can be multiple issues in the long run while using a hosting service. Therefore, always go with the hosting service providers who give you a 24 Hour efficient customer support.


 If you have opted to use WordPress as your blogging platform, you can use Bluehost as your hosting provider, this is the best bet.



After setting up the technical aspects of the blogging platform and hosting options, the next stage is to look for a domain name that draws people to your website.

The domain name you select should be able to describe your blogging business in its entirety.

Here are some guidelines to assist you in choosing the perfect name for your Home Decor blog.



  • Due to the amateur appearance of free domain names that come along a branding, you should go with the premium domain names.
  • Use the ‘.com’ extension since it is the most well-known and widely used
  • Add keywords/ terms relevant to the niche (Do not overdo this)
  • Get Creative
  • Easy to understand
  • Eye-catchy
  • Memorable
  • Accessible and unclaimed by competing brands
  • Relevant ( fits your blog genre and target audience)
  • Marketing Worthy
  • Short and Sweet


We advise working with average domain names rather than wasting time trying to find an out-of-the-box suitable one. Invest your time and effort into more productive endeavors like branding and marketing. Don’t allow your website’s name to stop you from launching your blog.



Until this, you have chosen a blogging platform and a hosting service. The next step is to design your website.

If your website is poorly designed, no one will even bother to read your postings. The worst thing ever is a website that is poorly built!

It should go without saying that you need to improve your designs if you want to provide your users with a top-notch user experience and give them an easy navigating experience.

Selecting the theme that best satisfies your creative needs from among the hundreds or even thousands of themes available online may be challenging. As a result, we’ve compiled a list of suggestions to help you with the process.





Visitors will land on your website and read the content. But what actually happens after they have finished reading? Do you want readers to read some other blogs, join your email list, or take some other action? All of this is a part of the website’s navigational framework. A decent navigation structure is one of the secrets to a successful website.



As different colors have different psychological effects on people, you should choose colors that complement your brand and utilize them in all of your branding materials.



Because more than half of clients browse on their mobile phones, pick a theme that is compatible with a variety of mobile devices.



Premium themes will always have an upper edge over premium themes. This is because premium themes have a pool of plugin varieties, look more polished, offer great customization options, are more secure, and are often updated.



In your endeavor to make your website appear “trendy,” having too many features may really work against you. This can result in slowing down your website and hamper its performance. Therefore, make sure your theme is lightweight and loads quickly.


Go ahead, and choose a Home Decor Theme that ticks off all the parameters given above.



 How can you differentiate your brand from others after building your website?

 The simple answer is by doing effective branding.

Why do people think of McDonald’s when someone mentions burgers? This is the result of the company’s aggressive branding efforts.

 Branding is an ongoing process and not necessarily done at the beginning of the blogging journey. In fact, an effective brand is “perpetual,” in actuality.

 This means that branding must be done for as long as the brand is in use in order to take into account various societal changes.

Are you aware of several prominent companies changing their logos often to better serve their clients and achieve viral popularity?

There are so many factors that come under branding, some of which are mentioned below.





 Your company’s logo is crucial because it conveys your brand identity, motto, and core principles of your brand.

Customers are more likely to recall a strong logo for a very long period after seeing it.


After you have chosen your brand’s logo, you need to discover your brand’s USP. What is it that sets you apart from your competition? Is it your posting style? Your brand videos? The pictures you use? Or something else? Figure out your brand USP and highlight it among your blog audience.



One important thing while choosing a brand’s tagline is selecting one that is adaptable to change your brand experiences throughout time. You can also change your brand slogan later on, but doing so too frequently would just confuse your target audience and spoil the brand’s integrity.



Different colors have different meanings. This means while choosing the brand colors you ought to be extra careful. Colors can definitely break or make your brand!



To express the genuine identity of your organization, make sure the typeface you choose works well with the other components of your design.



Do you see different brands different on various online platforms? Obviously, no! The brands use the same branding elements across all the online platforms to make it easy for the users to recognize them. This is exactly what you need to follow. Consistency is the best policy!

Be careful while selecting your branding components since this is how you can stand out from your competitors.



We assume that by this time your blogging website is fully running and you have begun building your brand.

The next step now is to work on the content of your blogs. The content on your blogging site will be its main draw, therefore you need to be sure it is of the highest quality.

Therefore, we have some advice for you on how to prepare your blogs effectively.





It’s crucial to develop a list of the blog titles ready beforehand. This mean, before making your website online, you must have at least 90 to 100 topics pre-planned.

 We advise you to surf the web and observe what your target audience is looking for before developing your content strategy. You could have a good understanding of this through the use of keyword research tools like Ubersuggest, Google searches, numerous internet forums like Reddit, competitive analysis, or even social media.



There are six subheadings ranging from H1-H6, given by most of the editors. You need to add various subheads to your blogs to segment your content into readable and easy sections.

 This will not only help users scan through your content but will also improve how Google interprets your content, thereby ranking your content higher.


A strong blog start, which comes after your title and subheads, is crucial to grabbing readers’ interest right away.

The choice of the opening paragraph or introduction influences readers’ choices to continue reading, leave, or engage in other things.



 Another tip to draft stoking content is by making it look attractive. The content might be great but if you won’t use visuals to enhance it, we are sure people are going to bounce off!

 Therefore, to make your blogs visually appealing, you must incorporate engrossing podcasts, attractive images, and fascinating videos. Making your blogs as interesting as you can is your main purpose.



Don’t forget to summarise your blogs at the end so that your viewers are mindful of the information you just provided.  Instead of calling it something fancy, try calling it “Conclusion” to make it clear.  Some readers decide whether or not to continue reading the blog. Consequently, you must build it as sturdy as possible ( highlight all the important points).


We are certain that if you keep these suggestions in mind, you will be able to produce content for your audience that is useful.



To quote it simply, without an effective promotion all your blogs are a waste of time!

 In other words, you must successfully market your blogs if you want to boost your website traffic. To do this, you should employ both free and paid promotion strategies.



  • Make use of social media groups
  • SEO strategies
  • Conduct Interviews with famous personalities (designers, bloggers, celebrities, etc)
  • Off physical products like Tshirts, mugs, cups, etc with your brand logo
  • Start giving out digital design courses
  • Social Media
  • Connect with the blog audience
  • Add client testimonials
  • Blogger Outreach
  • Affiliate Marketing

Use only some of the suggested strategies at once. Try a few at a time to see which one suits you the best.



Your blogs may begin to generate income once you’ve advertised them. What are you waiting for if you haven’t done it, already? Do it immediately.


  • Public Speaking For Various Colleges And Events
  • sponsored Posts (since The Brands You Work With Affects Your Reputation, You Must Choose Them Carefully)
  • Offline And Online Product Offerings (Tshirts, Mugs, Ebooks, Books, Designing Courses, Organizing Coaching Etc)
  • Home Decor Workshops Or Webinars
  • Netflix Show or A Web series
  • Writing Paid Reviews For Brands Matching Your Niche
  • Launching Monthly, Quarterly, or even Yearly Subscriptions
  • Youtube Channel
  • Paid Newsletters
  • Online Home Beauty Shops
  • Affiliate Marketing (work With Premium Affiliates As It Affects Your Brand Image)
  • Online Ads


Would you be interested in a separate blog on how to monetize home decor blogs?If yes, let us know in the comment section and we would be happy to serve you.



Starting a blog about home decor is a wonderful way to give life to your passion. Whether it is home decor products or organizing tips, you can share it all with people and even get paid for it.

However, starting a blog is not a piece of cake, therefore we have created detailed step-by-step instructions for you to follow.  Here is a brief recap of the same to help you revise.




  1. Pick A Home Decor Niche
  2. Select A Blogging Platform
  3. Select A Hosting Plan
  4. Pick An Appropriate Domain Name
  5. Choose And Install A Theme (Design Your Website)
  6. Build A Powerful Branding
  7.  Plan Your Content
  8.  Effective Promotion
  9.  Make Money


Was this article helpful? If yes, feel free to share it with your contacts and help them grow with you. We would love to know your suggestions or next-read topics to serve you better. As we update our website daily, stay tuned for some more content! See you.

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