Are you aware of Bumble or Tinder? How about Marriage.com?
Some so many people use online sites to find their love interests or dating partners. In fact, 20% of the present relationships began online. This is not it! What is more interesting is, even more, people browse the web to seek relationship advice, and overcome a break-up or broken marriage.
So, if you are somebody who wants to help others build healthy relationships by giving them the right advice then you can definitely consider starting a Blog about it.
Creating a relationship blog can be an excellent way to share your expertise or personal experiences with the world while also making money.
Starting a blog can be daunting as it involves various tasks such as selecting a niche, creating content, setting up the technical aspects, and promoting your blog.
However, don’t worry! By the end of this blog, you will have the necessary information and resources to confidently start your blog. So, let’s get started! Keep reading to learn more.
WHAT IS A RELATIONSHIP BLOG?
A Relationship is a beautiful way of connecting two or more souls together and a Relationship blog is meant to nurture this.
There are various ways in which Relationship blogs help individuals, from mending their broken marriages to giving them hope to love again, rebuilding trust, reigniting the spark in old relationships, nurturing friendships, and a lot more.
Relationship Bloggers share their experiences with the public and help them not repeat the mistakes they did. In addition, they nudge people in the right direction to make their relationships better by sharing valuable advice and stating facts.
To give some idea of what kind of blogs are already present online, we have a list of the Top 5 popular Relationship blogs.
TOP 5 RELATIONSHIP BLOGS
1. The Gottaman Institute
The Gottaman Institute is a relationship blog started by professional Psychologists who aim to help people build healthy and strong relationships. This is a go-to blog for couples, singles, and parents looking out for any kind of relationship advice. On top of this, the blog also has a section called “Professionals” that aims to train therapists to offer help to couples and families.
iBelieve is a great relationship blog that aims to help women deal with daily challenges. 90% of the writers are females and blog about their experiences to help empower other women. iBelieve is a great example of beautifully combining relationships with other genres to create a meaningful blog site. The blog talks about articles on faith, relationships, health, food, beauty, holidays, motherhood, home, etc.
3. Love and Life Toolbox
Love and life Toolbox talks about Relationships and Emotional Health all throughout their site beautifully.
The blogger talks about various topics. Firstly, various relationship issues such as relationship problems, intimacy, singlehood, and couples counseling. Secondly, a range of emotional health issues including difficult emotions, therapy, trauma, and emotional well-being.
In addition, the blog also has an online course to help people break their unhealthy relationship patterns, become healthy partners, and attract better choices.
4. The Feminine Women
The Feminine Women is a blogging site fully dedicated to Women seeking any relationship or dating advice. The writer shares her 10 years of relationship experience with her readers and helps them find their partners, make men fall head over heels for them, and even commit.
5. Love in 90 Days
Love in 90 Days is a relationship blog started by a professional Love expert and psychologist Dr. Diania who helps people find love and work on their relationships.
From Dating tips to advice this blog has it all! The author also offers a one-on-one coaching session to help women find the right match for them and work on themselves to carve a beautiful relationship.
Without any delay, let’s jump right into a comprehensive step-by-step guide that will assist you in starting your very own blog.
HOW TO START A RELATIONSHIP BLOG? (8 EASY TIPS)
1. PICK A RELATIONSHIP NICHE
Are you interested in creating a blog that caters specifically to women’s relationships? Or perhaps you’re looking to assist teenagers in finding their ideal dating partner? Alternatively, is there another topic you’re considering for your blog?
Find out the area of the market you want to specialize in and project yourself as a domain expert.
Talking about too many blog genres will only result in confusion among readers, which is why you need to narrow down your selection process.
Now the question is- How?
While picking a blog niche, just ask these questions:
- What type of audience are you interested in? Are they Women, Teenagers, adults, men, bisexuals, or someone else?
- Are these people willing to read about it?
- What genre do you hold the maximum experience in?
- Apart from being experienced, are you passionate about it?
- If you want to add more categories will you be able to do it easily?
- What is your long-term goal? What do you want to achieve?
LIST OF RELATIONSHIP BLOG NICHES
- Coping Up With Divorce
- Building Trust Among Lovers
- Wedding Planning
- Mending Broken Relationship
- Healthy Relationship
- Giving Hope To Love Again
- Family Planning
- Family Budgeting
- Counseling Singles
- Teen Breakups
- Find Love
- Relationship Blog For Men
- Relationship Blog For Women
- Repairing Relationship
- Platonic Relationships and many more
To get more confident about the niche you have chosen, remember to tick every point given in the checklist below.
DOUBLE CHECK THE CHOSEN NICHE
- COMPETITION: Usually the niches that are more talked about or are trending have higher competition. These are dominated by popular bloggers or big players. This is why we prefer to choose a niche with less competition. You can do this by narrowing down your niche- making it more specific. Let’s say: Relationship Advice for Women.
- COMPETITOR PORTFOLIO: Before starting your blog, check what your competitors are doing and how they are doing it. Check their posts, results, monetization opportunities, and various other important factors.
- RESEARCH ABOUT YOUR TARGET AUDIENCE: Even if you like the niche, you must check if your target audience is willing to read content about it. You can use various social media pages, Google searches, online keyword tools, and forums to track your audience’s needs and try to fulfill them as much as you can.
- ENJOY WHAT YOU DO: If you can post content about the chosen niche for as long as say 5 years without giving up or getting bored, great, you can go ahead with it. Passion is important to make your blogs successful.
Are you all set with your Relationship Blog Niche? Congratulations! You have initiated your blogging journey.
2 SET UP YOUR BLOG SITE ( QUITE TECHNICAL)
After choosing your niche, the next step is to begin constructing your blogging website using a blogging platform. A blogging platform is a Content Management System that enables you to create your website, publish your blogs, and monitor your progress.
You can either choose a self-hosted blogging platform (WordPress.org) that will host your website contents on its company server, or choose a hosted-open-source blogging platform like WordPress.com that lets you choose a hosting company on your own.
Hosting solutions let you put your website on the web and make it accessible to the public. While choosing a blogging platform you need to check a few things given below.
IMPORTANT FEATURES OF A BLOGGING PLATFORM
- Editor: As a blogger, you will spend a lot of time on the editor. Everything from writing, editing, deleting, and posting your blogs will happen through the editor. You must choose a platform that comes with an easy-to-use editor with great features.
- Attractive Customizations: You might want to add a button to the web pages, add videos, pictures, and various other features that make it important for you to look for an extensive customization library.
- SEO: Not all blogging platforms are equally Search Engine friendly. Since going forward you need to rank your website on Google, we recommend you to check for all the SEO plugins provided by different platforms and chose what works the best for you.
- Wide Variety Of Plugins: There are so many important plugins that you will need going forward like a cache plugin, and various other plugins for the slider, SEO, audio player, speed, etc. Therefore, opt for blogging platforms which have a wide variety of plugin options to pack your website with features that you need.
BLOGGING PLATFORMS AVAILABLE ONLINE
If you have chosen a blogging platform that does not provide you with hosting, it’s time you sign up for it, right away!
CHECK THESE BEFORE BUYING A HOSTING
- Speed – Nobody wants to wait for more than 5 seconds to see the website. The idea is to take a hosting that is fast and efficient.
- Storage Capacity– You will store all your website contents on the server, so, take a hosting that has enough space. For a lot of websites, in most cases, 5 GB of space should be enough.
- Support- Choose a hosting that has prompt customer support to resolve your queries.
- Data Security– If any attack happens it can remove all your data within seconds. Therefore, make sure the hosting solution that you have opted for is secure and backs up all your content.
- Reviews– Go through reviews and ratings on various online platforms to make sure the service you are signing for is worth it.
Mostly all websites are empowered by WordPress making it a popular choice amongst bloggers. If you have chosen WordPress as your blogging platform then choosing Bluehost can be a good bet.
3 CHOOSE THE RIGHT DOMAIN NAME
When starting your Relationship blog, it’s crucial to select a name for your blogging site that draws visitors in. Furthermore, the domain name you select should be able to communicate your brand values and blog content after just one reading.
To separate your domain name from your competitors you will have to work on a few factors. Wondering, what? Here it is!
CHARACTERISTICS OF AN IDEAL DOMAIN NAME
- Short and sweet
- Easy to read
- Does not contain hyphens
- Is not spammy (Example: FindYourPartnerIn2Days)
- Contains keywords related to your niche (Do not overdo this)
Were you able to get a name for your blog site? Check for its availability online and move on to the next step.
4. DESIGN YOUR WEBSITE
Now that your website is set up and named, you get to move on to the next step- designing your website.
Nobody will even bother to read your blogs if your website design is not appealing. Nothing is worse than a poorly designed website! If you want to give your users a premium user experience and help them navigate with ease then undoubtedly, you need to work on your designs.
As there are hundreds and even thousands of themes available online, it can be tough to choose the one that fits your design needs. Therefore, we have a list of tips to help you narrow down your selection process.
CHOOSING THE RIGHT THEME
What happens after your visitors read your blogs? Do you want them to read your next blogs, sign up for the newsletter, contact you, or do something else? All this comes under structuring your website navigation.
One of the many characteristics of a good website is good navigation.
You too can simplify your website navigation through various processes like making the hyperlinks obvious, having a search bar on every page, adding social icons, putting clear CTAS, adding navigation bars in standard places (top, sidebar, and footer), and choosing a responsive design.
Lastly, we recommend you add lesser options to your navigation bar, this will make exploring your website simple for your visitors.
More than half of the users use their mobile phones for browsing which makes it imperative to choose a theme that works well on different mobile devices.
Generally, free themes tend to break on different browsers and screen sizes. So, make sure you preview your theme on different resolutions to see if it is working efficiently.
Every brand has a unique color palette that reflects its brand values. Your brand colors can do more than what you can imagine for your business.
According to a study, after analyzing the top 100 brands, it was found that Blue seems to be the winning color, as it shows up in 33% of the top 100 brands.
Red comes second by showing up in 29% of the brands, and black or grey-scale makes the third most popular choice with 28%. Finally, 13% use yellow or gold.
As different colors have different impacts on human psychology, you need to pick colors that go well with your brand and use it in all your branding materials too.
DO NOT ADD EXTRA FEATURES
If you add too many features to make your website look “trendy”, it can actually have a negative impact. This can slow down your website affecting your site performance. The idea is to keep it simple yet effective.
PAID VS FREE THEMES
Paid themes always win above free ones. This is because, paid themes look more professional, come with great design options, offer extensive customization, give great plugin choices, and are updated regularly which makes them secure.
So, the bottom line is to choose a paid theme that meets all your design needs.
If you require additional assistance in selecting a theme for your website, please post your questions in our comments section.
5. MAKE YOUR BRAND UNIQUE
After you have designed your website, the question is- “How to make your brand different from others?”
The simple solution to this is- Strong Branding.
How do people think of McDonald’s when they think of Burgers. This is because of the rigorous branding done by the company.
It is not that you will have to work on branding only while starting your blogging site. In fact, good branding is “perpetual”.
This means branding has to be done as long as the brand is alive to incorporate various changes happening in the world. Do you know? Coca-Cola changed its logo twice to incorporate its users’ needs and became a hit after this.
There are so many factors you need to work on while carrying out branding. Let us share with you some essential ones, to make it easy for you.
IMPORTANT BRANDING ELEMENTS
A good logo leads to a good brand impression which is indeed important for a brand’s success. Studies show that it takes 5-7 brand impressions before someone remembers your brand. So, clearly, if you haven’t worked on your logo then you are already trailing.
A good logo resonates with the audience, has a clear meaning, a breathing space, your brand colors, and is simple yet catchy.
Even if you don’t get it right in the first go, it’s fine! So many brands have changed their logo and succeeded after that.
BRAND COLOR KIT
As discussed earlier, colors play an important role in building your brand value and relationship with your visitors. There are so many brands that are known for the colors they use. For Instance, Coca-Cola has made red its signature color.
The right colors will amplify and define your brand, so go ahead and choose a color palette that represents your brand perfectly.
A tagline is a usually short sentence that defines your brand. For Example, “Think Different” for Apple, and “Das Auto” for Volkswagen.
While defining your tagline, make sure it is simple, tells your brand story, is clear, explain your brand offerings, and is relatable to the audience.
Whatever branding you do, make sure you do it the same on all the online platforms that you are on. Consistency IS A MUST. For people to see any post and recall your brand it is important you follow a fixed set of branding techniques.
Take charge and determine your branding elements to set your blog apart from the competition.
6. PREPARE YOUR CONTENT
After you are done with branding, next comes the content planning step. As you know content is indeed the main hero of your blogging site which makes “planning content” an imperative step.
PLAN YOUR CONTENT CAREFULLY
LIST OF TOPICS
When you start a blog, it is very important to have a list of topics you want to post beforehand. This means you need to have at least a hundred topics ready with you before making your website active.
To get your content plan in place we recommend you browse online and see what your audience is searching for. With the help of keyword tools like Ahref, various online forums, tracking your competition, or even researching on various social media pages, you can get a clear picture of this.
Have a mix of trending topics and topics with lesser demand to get the best results.
TITLE AND SUBHEADS
After your titles are in place, you start writing your blogs. This is when you need to think about the headlines you need to add.
As the first thing a visitor looks at is the blog headline, it is very important to choose a headline that acts as a magnet for the visitors.
The idea is to convince visitors to read the entire blog as soon as they read the headline. For this, you will have to use a headline that is short, clear, tells a story if possible, is straightforward, and gives an overview of the entire blog, and without any puns.
Along with the main headline, you need to figure out your subheads to make your blogs clear and easy to read.
After your headline and subheads, a great blog introduction is important to hook your readers.
It decides whether visitors will read, bounce off, or do something else.
Attention spans are shortening with time, making it important for you to glue your visitors as soon as possible.
To draft a great introduction you need to make it clear to tell readers what they can expect. Additionally, it should be short and able to connect with the audience through a story, quote, or some questions.
ADD RELEVANT MEDIA
To make your blogs look appealing to the eyes, you must add good-quality pictures, interesting videos, and engaging podcasts wherever possible.
Try to make it as engaging as possible.
Quick Note: Nobody wants to read a wall of texts.
A blog conclusion serves as the final words of a post, summarizing the key points and leaving readers with a lasting impression. It is a critical part of any blog post as it can influence the reader’s decision to engage with the content or the brand further. A well-written conclusion can provide a sense of closure and inspire readers to take action, whether it’s to leave a comment, share the post, or subscribe to the blog. Additionally, a blog conclusion can help to reinforce the author’s expertise and credibility on the topic, leaving a lasting impression on the reader.
You need to promote your blogs to attract traffic to your website. You can follow various free and paid promotion tactics to do this.
DIFFERENT STRATEGIES FOR PROMOTION
If you are not on social media, you are missing out on something BIG! Social media is a platform consisting of millions of individuals from around the world, which makes it an attractive channel for promotion.
Create your company pages on different social media platforms like Instagram, Facebook, etc, and share your blogs with people.
You can also do various paid advertisements to reach more people. This will help you widen your reach to manifolds.
FRIENDS AND FAMILY
There are very few, probably not even a single person who does not have a family or a friends group on Whatsapp, Facebook, or some other social media platform.
To take advantage of these groups, you may want to share your blogs with them and request the members to circulate them among their contacts.
INTERVIEWING WITH FAMOUS PEOPLE
As popular individuals have a vast following, you can leverage it to your advantage. Take interviews with famous people and put them on your website to attract more prospects. These can be famous psychologists, relationship advisors, famous bloggers, or maybe celebrities.
Physical or digital products such as books, journals, or planners that help readers improve their relationships.
Just like physical products, you can also consider selling digital products like online courses relating to your blog niche or even ebooks inspired by your blogs. For Example, if your blog is about helping women find their partners, you can start a course that goes like “manifest your dream partner”.
CONNECT WITH YOUR BLOG AUDIENCE
Maintain a good relationship with your blog audience to encourage them to promote your blogs. You can do this by giving them the content they are looking for, answering their queries through a FAQ section, replying to all the comments, or even hosting various giveaways once in a while.
ADD SHARING FUNCTIONALITY
Lastly, add sharing icons to your blogs and help people share them easily. Remember to choose a position that is easily noticeable that avoid visitors from skipping it.
8 MAKE MONEY
You can now start monetizing your blogs through various ways as mentioned below.
TIPS TO EARN MONEY THROUGH BLOGGING
- Newsletters (Paid)
- Online Courses and Coachings
- Affiliate Marketing
- Online Advertisements
- Sponsored Posts
- Offline and Online Product Offerings
- Paid Reviews
Starting a relationship blog can be a rewarding experience for you. By following this blog, you can create a platform where you can share your insights, experiences, and knowledge with others who are also looking to build healthy and fulfilling relationships. Remember to be authentic, consistent, and engaging in your content, and always keep the needs and interests of your readers in mind. With dedication and hard work, your relationship blog can become a useful resource for your readers, as well as a source of personal growth and development for you. Good luck on your blogging journey!