How To Start A Real Estate Blog

by bloggingdev

Are you passionate about helping people buy their dream houses or helping them sell their properties? Yes, then you can definitely consider starting a Blog about it.

 In fact, 85% of small firms who incorporate blogging into their marketing plans report favorable to highly favorable outcomes from the regular creation and sharing of content via this platform.  

When time and energy are restricted, maintaining a blogging routine produces more significant results than most other forms of marketing.

Starting a real estate blog is an excellent way to earn money while promoting your brand or sharing your interests with the world.


In this blog, we will talk about a variety of topics such as:

  • What is a Real Estate Blog?
  • Popular Real Estate Blogs
  • Steps to starting your Real Estate blog.
  • How to monetize your Real Estate blogs.


Are you ready? Let’s get you going now!




A Real Estate blog talks about a variety of subjects related to land or building and their buyers. This includes topics like buying or selling a house, home loans, housing trends, and many more.

One of the finest strategies to market your real estate company is to start a blog. It may increase your house sales, establish you as a market leader in your chosen domain, and, most of all, it can generate leads continuously.

By addressing market trends, advice for first-time home-buyers, and general resources that both potential and current clients could find useful, real estate professionals can use blogging as a powerful marketing strategy to maintain a strong online presence.

We’ve put together a list of the Top 5 Real Estate blogs to give you an idea about the blogs that exist on the web.




1. Zillow Finder

how to start real estate blog

Consumers can find real estate and rental listings on Zillow Finder. It is committed to Offering customers a transparent, nearly seamless end-to-end selling, purchasing, renting, and financing experience on demand. In fact, Zillow Finder’s buying guide is a must for all first-time home buyers.

What’s interesting is their “Agent Finder” section which aims to connect customers with local agents and brokers to help them meet their needs.


2. The Bigger Pockets

how to make money from real estate blogBigger Pockets provide content, tools, and a community of over 2,000,000 users to

help people avoid mistakes, learn useful techniques, locate partners, deals, and finance, and make the best investing decisions possible.

 Users can read, watch, or listen to various educative resources on various subjects like investing in real estate, financing investments, finding agents, picking the right real estate market, and many more.



Inman is a real-estate news blog that provides up-to-date, reliable, and relevant information on the sector. In fact, Inman is the industry’s top source of real estate information and is renowned for its award-winning writing, cutting-edge technology coverage, in-depth educational options, and forward-thinking events.


4. Keeping Current Matters

Keeping Current Matters consists of the latest real estate news, How-Tos, informational guides, and market insights to educate its readers.  The blog’s key topics include Housing Market Updates, Mortgage Rates, economic slowdown, buyer and seller guides, and many more.

We really love their article on “Why buying a house makes more sense than renting it?”



As so many people, from first-time buyers to those who are real estate fanatics, need a genuine place to start, aims to offer real guidance for all real estate matters, including buying, selling, market trends, remodeling ideas, décor inspirations, celebrity real estate news, and how-to videos. The blog is  ideal for homeowners, Sellers, and Buyers


Now, that you have an idea about various Real Estate blogs available on the web, we will help you create your own.





Choosing a blog theme or genre is the first step in creating your real Estate blog. Would you like to start a blog about buying or selling a house? Do you want to educate first-time home buyers? Do you want to talk about real estate investment? Or is it something else?

Select the genre in which you want to become an expert and gain popularity.

 Choose this carefully since if you write about a variety of niches it will be really tough for you to attract the audience you want and monetizing them will also be a great challenge.

 The following logical question you would want to ask is: How?

As you select a blog niche, simply ask yourself the following questions:


  • What area of Real Estate do you have the highest experience in?
  • Are you passionate about it in addition to having experience in it?
  • What demographic are you trying to reach? Adults, children, or someone else are they?
  • Is your target audience interested in this niche?
  • Will it be easy for you to change it later on if you wish to do so?
  • What are your long-term goals?
  • Is the niche popular in the market?


You have possibly gotten your niche by answering these questions. If not, don’t worry! We have a list of Real estate niches to give you some inspiration.




  • Buying a house
  • Selling a house
  • Real Estate News
  • Housing Trends
  • Buying Guides For First-Time Home Buyers
  • Mortgage
  • Home loans
  • Luxury Properties
  • Best Value Properties
  • Investment
  • House Remolding
  • Renting A House
  • Real Estate Investing options and many more


 You can combine one or more categories to form a niche to best fit your needs.

Have you chosen your blog niche? Be sure to check off everything on the list below before making a decision




  •  Usually, well-known bloggers or major corporations own higher competitive blog niches. We advise picking a market with less competition. 


  •  A second requirement is a passion!  You must ask yourself: Could I write about the niche for, say, the next four or five years without getting tired of it? If so, awesome! Seems you have made a good choice


  •  Even if you are extremely passionate about the subject, you should take your audience’s level of interest into account. To stay abreast of your audience’s needs, conduct market research using a variety of social media platforms, Google searches, online keyword tools, etc.


  •  To anticipate the future benefits of your blog the best possible way is to draw some inspiration from your competitors. Analyze what strategies they are following, their blog posts, earning opportunities, etc.



Are you all set with your Real Estate Blog Niche? Great! You have successfully started your blogging journey.



The next step is to make the blog accessible worldwide. You must now unquestionably expand our blog’s readership and establish connections with readers everywhere.

This necessitates selecting a blogging platform. A blogging platform is a tool for managing and creating content for your blog.

There are several platforms available online, some of which are free and others of which are paid. Some free blogging platforms include Blogger, Wix, Squarespace, and In contrast, there are numerous self-hosted paid blogging platforms, such as, Joomla, etc.

We nevertheless suggest you choose a paid self-hosted blogging platform like even though you might not want to invest further funds. Wondering, why?



  • Greater scope of earning
  • Greater control over your website content
  • Larger pool of plugins and themes
  • An elaborate customization library
  • Professional domains
  • Drives long-term results

Go ahead, and choose your blogging platform to initiate the necessary technical processes.


If you haven’t already, you should choose a hosting provider after deciding on a blogging platform.

Because a hosting service is primarily responsible for connecting your website to the internet, there won’t be any connection if there is no hosting service or a hosting provider.

 Here is a list of considerations to make to assist you in this:


  • Storage – Mostly you can do away with 5 MB of storage.
  • Security: The host needs to run frequent backups to save your data from any malicious attack.
  • Reviews and Ratings: This will give you a clear picture while making a purchase.
  • Speed: Visitors are not going to stay for long if your website takes too much time to load so choose a hosting provider with an efficient speed.
  • Consumer Support: There should be prompt customer support to resolve all your queries.


Pro Tip: If you have chosen WordPress as your blogging platform, you can use Bluehost as your hosting provider, this is the frequently used and trusted combination.



Following the setup of a hosting company and a blogging platform. Finding a domain name that will draw people to your website is the next step.

Your personal blogs should accurately match the domain name you choose. To be precise, it should be distinct and have a sense of rationality.

Here are some characteristics of a good domain name to assist you in selecting the ideal name for your Real Estate blog.



  • Free domain names also come with a branding. This gives the domain name a less-than-professional appearance, which may turn off visitors. Therefore you must choose paid domain names instead.
  • Use a “.com” extension preferably
  • Add keywords relevant to your industry
  • You can include your name if you are already famous
  • Make it distinct
  • Simple to comprehend
  • Memorable.
  • Available and unclaimed by other brands.
  • Should align with the genre and readership of your blog.
  • Marketable
  • Short and sweet

Pro Tip: We advise working with distinctly average domain names rather than wasting time  trying to get one that matches your demands. Spend your time and effort on things like branding and marketing that will be more profitable.



 You’ve already decided on a blogging platform and a hosting provider up to this point. The next phase is creating your website.

If your website is ugly, nobody will even bother to read your postings. The worst thing that can happen is a website that is poor aesthetics!

 If you want to give your users a top-notch user experience, it is evident that you need to upgrade your designs.

 However, choosing a theme to suit your creative demands from among the hundreds or even thousands of themes that are available online may be challenging.

As a result, we have compiled a list of suggestions to help you in the process.



To make the themes fancy people tend to add unnecessary features making the navigation heavy. Keep the navigation as simple as you can.


Choose a color palette that matches your brand values and use the same in all the branding materials.


More than half of the population prefers using mobile devices for web browsing. Therefore, you must choose a responsive theme. Try previewing your theme on several resolutions and devices to see if it functions properly.


 An extensive customization library to meet your design needs is a must.


 Bulking the theme will slow your website speed, affecting the user experience.


Choose themes that provide you with crucial plugins so you may pack your website with features like SEO.


 Go ahead and choose a Real Estate BlogTheme that ticks off all the parameters given above. 



How can you separate your brand from the competition after building your website?

Doing disruptive branding is the straightforward solution to this.

 Why do people immediately think of Zara when discussing Fast fashion? This is a result of the business’s effective branding strategies.


Pro Tip:  Remember to not indulge in branding only at the beginning of your blogging career. Instead, a successful brand is  “perpetual” in nature and needs to be done for as long as the brand is live.



The logo for your business is crucial since it conveys your brand identity, credo, and brand principles. Customers are more likely to remember a good logo for a very long time after seeing it boosts your brand reorganization.



Finding your brand’s USP is important to establish yourself as a market leader in your domain.



When creating a brand, it is imperative to choose a signature line that may change as your company’s image  A good signature line reflects your brand’s essence and values.



Different colors have different connotations. So, choose a color palette that blends with your design needs. 



You can either select a typeface that is wholly different from your logo or one that enhances it. Whatever you decide, make sure the typeface you chose conveys the genuine identity of your site and works well with the other design aspects.


It’s crucial to properly choose your branding components because doing so will make you stand out from the rest.



We assume that by this stage your blogging website is fully functional and that you have started building your brand.

The next thing you should do is focus on the substance of your blogs. The content of your blogging site will be its main selling feature, therefore you need to be sure it is of the highest potential.

To help you do this, we’ll give you some advice on how to properly prepare your posts.




A list of potential blog titles must be made in advance. You should at least have a list of titles for a month to start with. 

Once you’ve got your list prepared, you should create an editorial calendar that will help you keep all of your content better organized and monitor the success of your blog.



You must add a variety of subheads to your posts in order to break up your material into manageable, accessible bits.

This will improve how Google understands your content, making it easier for readers to skim through it and improving its search engine ranking.

To compel people to read your entire blog, you must employ a headline that is unambiguous, concise, preferably tells a story, and acts as a summary.



The reader’s choice is influenced by the opening paragraph or introduction. He’ll either keep reading, put the book down, or move on to something else.

Give readers a clear picture of what to expect when writing an engaging introduction. 



Long texts don’t hold the attention of everyone. So, add some striking graphics to break up the monotony.

 If you think that this is not your cup of tea, you can engage a specialist to handle these matters. Long-term returns on your investment will actually be rewarding.



Don’t forget to summarize your blogs at the end to make sure your visitors are aware of the facts you have delivered.

You should also be aware that some readers may decide to stop reading the blog after reading the end.

Instead of calling it something fancy, try calling it “Conclusion” to make it clear.



Great content creation is only one aspect of the puzzle. It’s time to spread the word about that fantastic blog post you just wrote.

 Without effective promotion, all your efforts will go in vain. To help you with this important step we have curated a list of promotional strategies for you.




  • Social Media
  • Create Lead Magnets like ” XYZ Common Mistakes New Homeowners Make” “XYZ Things To Keep In Mind While Making a Purchase” or “XYZ Important Features of a Home”
  • On-Page and Off-Page SEO
  • Do A QnA Session To Engage With Your Audience
  • Add Social Icons on Your Blogs
  • Run Ads
  • Local Sponsorship
  • Build A Professional Google Profile
  • Partner With Local Businesses Matching Your Niche
  • Email Campaigns
  • Attractive Business Cards
  • Marketing Videos
  • Host A Webinar
  • Run Giveaways
  • Online Courses Matching Your Genre
  • Selling Physical Products With Your Branding

You don’t have to jump in headfirst. Slow down, begin with two or three articles per month, and then increase from there.



Ultimately every blogger’s goal is to earn a substantial amount of money through his blogs. The Good news is, you can start making money through your blogs once you’ve marketed them well.

 So, what are you waiting for? If you haven’t done it already, begin now!



  • Paid Newsletters
  • Paid Collaborations
  • Sponsored Posts 
  • Public Events
  • Affiliate Marketing 
  • Offline and Online Product Offerings (tshirts, mugs, ebooks, real estate-related courses, etc)
  • Workshops or Webinars on Real Estate
  • Writing Paid Reviews For Businesses That Match Your Niche
  • Launching Monthly, Quarterly, Or Even Annual Blog Subscriptions/ Membership Content
  • YouTube
  • Ads

Let us know if you would be interested in a separate blog about how to make money from a Real estate blog.



Q1: What are the 4 Types of Real Estate?

A1:  The 4 Types of Real Estate are:

  • Residential
  • Plot (Land)
  • Commercial
  • Industrial


Q2: How can blogging help in Real estate?

A2:  Blogging can be considered as an approach for establishing yourself as a real estate authority and obtaining high-quality leads.  Your Real estate business and experiences can be a wonderful source to get blogging subjects. . Once the blog is written, it’s free and simple to disseminate to thousands of potential customers.


Q3:  How long should a Real Estate video be?

A3: Given that you should be able to cover all the essential material in the video and the short user-attention span, you need the video to be at least 3 minutes long. However, a real estate video should never exceed 10 minutes in length and ideally be between 3 to 7 minutes.


Q4:  What types of Real Estate make the most money?

A4:  As per reports the most profitable Real Estate Types are:

  1.  Commercial properties, $91,208
  2.  Relocation, $90,015
  3.  Foreign investment, $79,706
  4.  Investment properties, $79,072
  5.  Green or eco-friendly properties, $78,672


Q5:  How frequently should I post Real estate blogs?

A5: A good blog requires steady, regular writing on a weekly basis. It’s recommended to have at least 1 every week. Over 1,000 words are typically used in a real estate blog article.



Starting a Real Estate Blog is a wonderful way to give life to your passion. Whether it is sharing your experience with others, telling people about your learning’s, discussing your passion, or creating a platform to educate people, you can do it all.

However, starting a blog is not an easy task, therefore we have created a detailed step-by-step guide for you to follow.  To help you refresh your memory, here is a short recap of the same.




  1. Pick A Real Estate Blog Niche
  2. Choose A Blogging Platform
  3. Select A Hosting Plan
  4. Pick A Website Name
  5. Choose And Install A Theme (Work on the Website Design)
  6.  Powerful Branding
  7. Plan Your Blog Content
  8. Promotion
  9. Monetize Your Website

Was this article helpful? If so, feel free to share it with your contacts so they may progress with you. To better serve you, we’d love to hear your topic suggestions for future reads. Stay tuned for additional stuff as we regularly update our website! Thank you.

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