How To Start A Real Estate Blog

by Shahil Shah

If you’re passionate about real estate and have the desire to share your knowledge and insights with others, starting a real estate blog can be a great way to do so. Whether you’re a real estate agent, investor, or just someone with a keen interest in the industry, a blog can help you establish yourself as an authority and connect with like-minded individuals.

 In fact, 85% of small firms who incorporate blogging into their marketing plans report favorable to highly favorable outcomes from the regular creation and sharing of content via this platform.  

When time and energy are restricted, maintaining a blogging routine produces more significant results than most other forms of marketing.

Starting a real estate blog can be a lot of work, but it can also be a rewarding experience that allows you to share your passion for the industry and connect with others who share your interests. In the following sections, we’ll explore the steps you can take to start your own real estate blog and build a successful online presence.

Are you ready? Let’s get you going now!



A blog focused on Real Estate covers a range of topics related to properties, including buying or selling homes, home loans, housing trends, and much more.

Starting a blog is an excellent way to promote your real estate business. It can help increase your property sales, position you as an industry expert, and, most importantly, generate a steady stream of leads.

By addressing market trends, advice for first-time home buyers, and general resources that both potential and current clients could find useful, real estate professionals can use blogging as a powerful marketing strategy to maintain a strong online presence.

To provide you with an idea of the real estate blogs available on the internet, we have compiled a list of some blogs in the industry. This list will offer insight into the diverse range of blogs in the real estate sector and the quality of content they offer-read on!




1. Zillow Finder

how to start real estate blog

Consumers can find real estate and rental listings on Zillow Finder. It is committed to Offering customers a transparent, nearly seamless end-to-end selling, purchasing, renting, and financing experience on demand. In fact, Zillow Finder’s buying guide is a must for all first-time home buyers.

What’s interesting is their “Agent Finder” section which aims to connect customers with local agents and brokers to help them meet their needs.


2. The Bigger Pockets

how to make money from real estate blogBigger Pockets provide content, tools, and a community of over 2,000,000 users to

help people avoid mistakes, learn useful techniques, locate partners, deals, and finance, and make the best investing decisions possible.

 Users can read, watch, or listen to various educative resources on various subjects like investing in real estate, financing investments, finding agents, picking the right real estate market, and many more.



Inman is a real-estate news blog that provides up-to-date, reliable, and relevant information on the sector. In fact, Inman is the industry’s top source of real estate information and is renowned for its award-winning writing, cutting-edge technology coverage, in-depth educational options, and forward-thinking events.


4. Keeping Current Matters

Keeping Current Matters consists of the latest real estate news, How-Tos, informational guides, and market insights to educate its readers.  The blog’s key topics include Housing Market Updates, Mortgage Rates, economic slowdown, buyer and seller guides, and many more.

We really love their article on “Why buying a house makes more sense than renting it?”



As so many people, from first-time buyers to those who are real estate fanatics, need a genuine place to start, aims to offer real guidance for all real estate matters, including buying, selling, market trends, remodeling ideas, décor inspirations, celebrity real estate news, and how-to videos. The blog is  ideal for homeowners, Sellers, and Buyers


Now, we will help you create your very own real estate blog. We will provide guidance on the necessary steps to take to help you get started with creating quality content and building a successful online presence in the real estate industry.





 Decide on the focus of your real estate blog. You may want to write about a specific market, such as luxury homes or commercial real estate, or you may want to focus on a specific area, such as a particular city or state.

 Choose this carefully since if you write about a variety of niches it will be really tough for you to attract the audience you want and monetizing them will also be a great challenge.

 The following logical question you would want to ask is: How?

To determine your real estate blog niche, consider asking yourself the following questions: 

  1. What is my area of expertise in real estate? This can be the type of properties you specialize in, such as commercial or residential real estate, or a specific segment of the market, such as luxury homes or first-time homebuyers.
  2. Who is my target audience? Are you looking to appeal to homebuyers, real estate investors, or other industry professionals? Understanding your audience can help you tailor your content to their needs and interests.
  3. What are the most pressing issues or challenges facing my target audience? Your blog can help address common questions or concerns and provide solutions or insights that your audience may be seeking.
  4. What is the competition doing? Take a look at other real estate blogs in your desired niche and assess their strengths and weaknesses. This can help you identify gaps in the market and areas where you can differentiate your blog.
  5. What topics do I feel most passionate about in real estate? Blogging can be a long-term commitment, so choosing a niche that aligns with your interests and expertise can help keep you motivated and engaged over time.


If you haven’t yet determined your real estate blog niche, don’t worry – we have made a list of potential real estate niches to inspire you. Some of these niches include:


  1. Luxury real estate
  2. Sustainable and eco-friendly homes
  3. Real estate investing
  4. First-time homebuyers
  5. Commercial real estate
  6. Vacation homes and short-term rentals
  7. Property management
  8. Real estate law and regulations
  9. Home renovation and interior design
  10. Real estate marketing and branding

Consider which of these niches resonates with you and your expertise, and which would be of most interest to your target audience. Remember, your niche should be specific enough to set you apart from the competition, but broad enough to provide plenty of content opportunities.



The next stepping stone is to choose a blogging platform to host your blog. There are many options available, including WordPress, Squarespace, and Wix.

There are both paid and free blogging platforms available for starting your real estate blog.

Free platforms, such as, Blogger, and Tumblr, offer basic features and are easy to use. They are a good option for beginners who want to test the waters and learn the basics of blogging without investing a lot of money.

Paid platforms, such as, Squarespace, and Wix, offer more customization options, better design capabilities, and more advanced features. These platforms are ideal for bloggers who are serious about building a professional online presence and want to have full control over their websites.

Ultimately, the choice of blogging platform will depend on your goals, technical abilities, and budget. While free platforms are a good starting point, investing in a paid platform may be a better long-term solution as it offers more flexibility, control, and growth opportunities.


If you haven’t already, you should choose a hosting provider after deciding on a blogging platform.

Because a hosting service is primarily responsible for connecting your website to the internet, there won’t be any connection if there is no hosting service or a hosting provider.

 Here is a list of considerations to make to assist you in this:

  • Uptime and reliability: Choose a hosting provider that guarantees reliable uptime, ideally 99.9% or higher. This will ensure that your website is always available to your audience.
  • Security: The hosting provider should have strong security measures in place, such as firewalls and SSL certificates, to protect your website and your visitor’s data.
  • Reviews and Ratings: This will give you a clear picture while making a purchase.
  • Speed: The hosting provider you choose should offer fast loading times and responsive performance. This will help improve user experience and ensure that your site is search engine optimized.
  • Consumer Support:  Look for a hosting provider that offers 24/7 customer support and quick response times. This will ensure that you have help whenever you need it.

By considering these factors, you can choose a hosting provider that will provide reliable, fast, and secure hosting for your real estate blog.


Following the setup of a hosting company and a blogging platform. Finding a domain name that will draw people to your website is the next step.

Your personal blogs should accurately match the domain name you choose. To be precise, it should be distinct and have a sense of rationality.

Here are some features of a good domain name to assist you in selecting the ideal name for your Real Estate blog.



  • Free domain names also come with a branding. This gives the domain name a less-than-professional appearance, which may turn off visitors. Therefore you must choose paid domain names instead.
  • Use a “.com” extension preferably
  • Add keywords relevant to your industry
  • You can include your name if you are already famous
  • Make it distinct
  • Simple to comprehend
  • Memorable.
  • Available and unclaimed by other brands.
  • Should align with the genre and readership of your blog.
  • Marketable
  • Short and sweet

Pro Tip: Choose a domain name that reflects your blog’s niche and is easy for people to remember. Try to keep it short and simple.



Setting up a blog theme for your real estate blog site can help you establish your brand and create an appealing visual experience for your visitors. Here are some steps to help you set up a theme for your blog:

  1. Choose a theme that reflects your brand and niche: There are many free and paid themes available, so choose one that is suitable for your real estate blog niche and reflects your brand identity. Make sure it is mobile-responsive, optimized for search engines, and easy to navigate.
  2. Install the theme: Once you have chosen your theme, you can install it on your blogging platform. The process will depend on the platform you are using but typically involves navigating to the themes section of your dashboard and selecting “add new theme”. You can then upload the theme from your computer or select one from the platform’s theme library.
  3. Customize the theme: After installing the theme, you can customize it to suit your preferences. This may include selecting a color scheme, choosing a header image, and customizing the fonts and layouts. Most platforms provide tools and options to customize your theme without any coding required.
  4. Preview and test: Once you have customized your theme, preview it to see how it looks on your site. Test the site on different devices and browsers to ensure it is responsive and looks great on all platforms.

By following these steps, you can set up a professional and visually appealing theme for your real estate blog. Go ahead and choose a Real Estate BlogTheme that reflects your brand and niche, is mobile-responsive, optimized for search engines, and easy to navigate. 



Branding is an important aspect of building a successful real estate blog. It helps to create a unique identity for your blog that sets it apart from others in the industry. Here are some tips for branding your real estate blog:


To establish your brand identity for your real estate blog, consider the following:

  • Determine what sets your blog apart and the value it offers to your readers. Create a mission statement and develop a brand personality that aligns with your goals and values.
  • Choose a name and domain that reflects your brand identity and is memorable. Ensure the domain name aligns with your branding and is easy to remember.
  • Design a logo and other design elements that represent your brand identity, including color palettes, fonts, and graphic elements that are consistent across your website and social media channels.
  • Develop a content strategy that aligns with your brand identity and speaks to your target audience. Consider topics, writing style, and visual elements that reflect your brand and will resonate with your readers.
  • Establish a social media presence to engage with your audience and promote your blog. Ensure that your social media profiles are consistent with your branding and that the content you share aligns with your brand identity.

By following these branding tips, you can create a unique and memorable identity for your real estate blog that resonates with your target audience.



Assuming that your blogging website is up and running, and you have started establishing your brand, it’s time to focus on the substance of your blog. Given that the content of your blog is its key distinguishing feature, it is vital to ensure that it is of top-notch quality. To help you achieve this, we will offer some pointers on how to prepare your posts effectively.



A list of potential blog titles must be made in advance. You should at least have a list of titles for a month to start with. 

Once you’ve got your list prepared, you should create an editorial calendar that will help you keep all of your content better organized and monitor the success of your blog.



When it comes to writing content for your real estate blog, it’s important to keep in mind that your readers may not have the same level of expertise as you. Therefore, it’s important to draft a content that is easy to read and understand



To write a compelling opening, start by considering your target audience and the topic of your blog. Grab your reader’s attention with a thought-provoking question or an intriguing statement that resonates with your readers’ interests. Use active and descriptive language to paint a vivid picture of your topic, and be sure to provide a clear introduction to your blog’s theme. Avoid generic openings and instead, use creative and engaging hooks that will keep your readers interested and eager to continue reading. By creating a powerful opening for your blog, you’ll hook your readers and set the stage for an impactful and memorable post.



Long texts don’t hold the attention of everyone. So, add some striking graphics to break up the monotony.

 If you think that this is not your cup of tea, you can engage a specialist to handle these matters. Long-term returns on your investment will actually be rewarding.



Writing a powerful ending for your blog is just as important as a strong introduction, as it can leave a lasting impression on your readers.

First, make sure your conclusion ties back to the main point or purpose of your post. This can be a summary of your main argument, a call to action for your readers, or a final thought on the topic. It’s important to leave your readers with something to think about or do after they’ve finished reading.

You can also consider using a memorable quote or anecdote to end your post, which can help leave a lasting impression on your readers. Additionally, make sure your ending is clear and concise, avoiding unnecessary repetition or rambling.

Finally, consider adding a question or invitation for your readers to engage with you in the comments section. This can help foster a sense of community and encourage ongoing engagement with your blog.



Crafting exceptional content is merely a part of the equation. Effective promotion is crucial to amplify the reach of your remarkable blog post. Without it, your diligent efforts may not yield the desired results. To aid you in this crucial stage, we have put together a set of promotional tactics.



  1. Social media marketing: Utilize social media platforms like Facebook, Twitter, LinkedIn, and Instagram to promote your blog. Share your posts, engage with your audience, and utilize relevant hashtags.
  2. Email marketing: Use email marketing to send newsletters and updates to your subscribers, keeping them informed about your latest blog posts and real estate news.
  3. Guest posting: Write guest posts for other real estate blogs, including a link back to your own blog, to increase your visibility and reach.
  4. Search engine optimization (SEO): Optimize your blog posts for search engines, using relevant keywords and meta descriptions to improve your search engine rankings.
  5. Paid advertising: Utilize paid advertising methods like Google Ads and Facebook Ads to increase your blog’s visibility and reach.
  6. Networking: Attend real estate events and networking opportunities to meet other professionals in the industry and promote your blog.

By employing these promotional strategies, you can increase your blog’s visibility, attract more readers, and establish your brand within the real estate industry.



Real estate bloggers can earn money through various means, including:


  • Paid Newsletters
  • Paid Collaborations
  • Sponsored Posts 
  • Public Events
  • Affiliate Marketing 
  • Ebooks and course
  • Offline goods
  • Membership or Subscription-Based Model
  • Workshops or Webinars on Real Estate
  •  Paid Reviews 
  • YouTube
  • Ads

We can even provide a separate blog dedicated to discussing how you can earn money through your real estate blog. Let us know if this is something you’d like to see!



Q1: What are the 4 Types of Real Estate?

A1:  The 4 Types of Real Estate are:

  • Residential
  • Plot (Land)
  • Commercial
  • Industrial


Q2: How can blogging help in Real estate?

A2:  Blogging can be considered as an approach for establishing yourself as a real estate authority and obtaining high-quality leads.  Your Real estate business and experiences can be a wonderful source to get blogging subjects. . Once the blog is written, it’s free and simple to disseminate to thousands of potential customers.


Q3:  How long should a Real Estate video be?

A3: Given that you should be able to cover all the essential material in the video and the short user-attention span, you need the video to be at least 3 minutes long. However, a real estate video should never exceed 10 minutes in length and ideally be between 3 to 7 minutes.


Q4:  What types of Real Estate make the most money?

A4:  As per reports the most profitable Real Estate Types are:

  1.  Commercial properties, $91,208
  2.  Relocation, $90,015
  3.  Foreign investment, $79,706
  4.  Investment properties, $79,072
  5.  Green or eco-friendly properties, $78,672


Q5:  How frequently should I post Real estate blogs?

A5: A good blog requires steady, regular writing on a weekly basis. It’s recommended to have at least 1 every week. Over 1,000 words are typically used in a real estate blog article.



Starting a Real Estate Blog can be an exciting way to share your passion with others, whether it’s your experiences, learnings, or insights. However, starting a blog is not an easy task, which is why we have created a comprehensive step-by-step guide to help you along the way.

If you found this article helpful, please share it with your contacts and stay tuned for future updates on our website. We would also appreciate any suggestions for topics you would like to read about. Thank you.

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