Are you a tech enthusiast with a passion for sharing your thoughts and opinions on the latest gadgets and tech products? Starting a tech review blog could be the perfect platform for you to express your tech expertise and reach a wider audience. With the ever-increasing demand for honest and insightful tech reviews, now is the perfect time to dive into the world of tech blogging. But where do you start? In this article, we’ll provide you with all the essential tips and tricks to launch your very own tech review blog and make it stand out in a crowded online world. So, buckle up, grab your favorite device, and get ready to learn how to become a tech influencer!
Table of Contents
WHY TECH REVIEW BLOG?
Technology is constantly changing with time for the better. New advanced features get added and the old redundant ones go in vain. This is an ongoing process and won’t change in the future. People are always on their phones reading about new technology, gadgets, and tech advancement. This is why starting a technology review blog is rewarding.
According to reports, positive reviews remain a key way for companies to sell their product, with customers willing to spend 31% more on a business with excellent reviews. Also, 92% of B2B buyers are more likely to purchase after reading a trusted review.
Online reviews undoubtedly play a significant role in fostering consumer confidence in brands and encouraging purchases. Additionally, tech review blogs are solution-oriented blogs which makes it easier for bloggers to build a relationship with their readers. Since people are online mostly to look for answers and what better than ‘review blogs’ to provide them with satisfying answers?
Now that you know the importance of tech Review Blogs, do you want to explore popular blogs available on the web?
Great! Here are some successful Tech review Blogs available online.
5 SUCCESSFUL TECH REVIEW BLOGS
1. Engadget
Engadget is an amazing technology blog that caters to so many technology-related subjects one being technology review. It talks about the latest technology gadgets and reviews them. From phones, laptops, headphones, gaming consoles, and smartwatches it has them all! Click to see
2. Apple Insider
As the name suggests Apple Insider is a tech review blog for all the Apple lovers out there! It is a key resource for all the Apple releases with updates about the iPad, iPhone, and other Apple products. It helps you choose the right Apple product by highlighting its pros and cons of them. Click to explore.
3. BGR
BGR offers tech news and reviews. this blog is a leading resource for breaking mobile tech reviews and a great resource for all tech experts as well as lovers. Click to browse.
4. Ubergizmo
Ubergizmo is an honest tech review blog about various Mobile cameras, laptops, and Phones. It also has a separate section dedicated to gadgets that are SOCIAL HITS to keep its blog audience entertained. Click know more.
5. Pocket Lint
Pocket Lint is a technology review blog about various Apps, AR and VR, Cameras, cars, Drones, Gadgets, Games, Headphones, Laptops, and many more products. It also gives users the latest technology news and deals. Click to know more.
It’s time to create your own Tech Review Blog now that you’ve viewed a few well-known ones. We’ll lead you through the process of launching a profitable tech review blog step by step.
8 STEPS TO START A TECH REVIEW BLOG
1. KEEP UPDATED/ STAY RELEVANT
Since technology keeps changing with time you need to stay relevant. Old and redundant technology needs to be dumped for the latest ones which you need to be informed about.
Now the question is “How”?
You can stay updated by reading tech news daily, following the latest tech pages on social media, or even reading newspapers. You can even hire a dedicated workforce to help dig out the latest technology news for you to keep you well updated.
Talking about the latest technology with gadget reviews will portray you as an expert in the “technical” domain and as a result, attract more visitors.
2. DECIDE ON THE TYPE
There are so many types of Tech Review Blogs available online and you do not want to mix with them. So, the first and foremost thing you have to do is to find what type of blog you want to start. That is, you must choose a blogging niche and who will you blog for.
Do you want to talk about the latest gaming gadgets to youngsters or is it something else?
Of course, you can switch niches in the future but that will harm your brand integrity and require a lot of effort. So choose a niche very carefully!
To give you some ideas we have curated a list of niches for you. Let’s get you going!
Here is a list of niches to pick from:
- Latest Technology and Reviews
- Brand-specific Reviews (Apple, Google, etc)
- Open Review Blogs where people can share reviews amongst themselves
- Gadget Reviews
- Gaming Accessories Reviews
- Mobile Reviews
- Breaking Mobile Reviews
- Best Camera Reviews and many more
While picking your niche consider these pointers:
- Are people searching for this niche online?
- Can you write enough topics about his niche to sustain in the future?
- Is the niche trending subject on Google?
- Is it in line with your Target audience
- Competitors’ Growth
- Are you passionate about it?
- Is it interesting?
- Do you have enough knowledge about this niche to portray yourself as an expert?
TIP -We recommend you educate tech newbies about your chosen niche to widen your prospects. Do not limit your blogs to techies only! Therefore pick a niche you have in-depth knowledge about.
3. CHOOSE YOUR BLOGGING PLATFORM AND HOSTING
No matter what type of blog you want to write an important step is to choose a hosting and a blogging platform for your blog.
A Blogging platform enables writers to publish articles, opinions, stories, or product reviews on the internet in the form of a blog. You can create, edit, delete, post, and manage your blogs easily.
Hosting stores all your website content on the internet for your clients/ readers and makes it accessible.
There are two types of blogging platforms available online:
A self-hosted blogging platform, such as WordPress.org, does not manage or maintain your website, but rather provides you with a platform to write, edit, remove, publish, and alter your material. A hosted open-source blogging platform, such as WordPress.com, provides a platform for writing and posting blogs, as well as hosting and managing your website’s content.
But, while a hosted open-source blogging platform is a good alternative, we recommend that you go with a self-hosted blogging platform, ideally WordPress.org, because it is not only easier to commercialize but also provides you more control over your website.
Here is a list of Blogging Platforms for you to go through:
- HubSpot
- Squarespace
- WordPress
- Jekyll
- Hugo
- Gatsby
- Ghost
- Joomla
If you are looking to kick-start your blogging journey for free., click to know how.
4. PICKING THE RIGHT THEME
They say “first impression is the last impression” so make sure you do not lose your visitors on their first visit. For this, you need to pick the right theme for your website and make it look “interesting”.
If you have coding skills, what is better than that? You can simply code your website as per your business needs.
Else we know that there are thousands of themes available online which can be overwhelming. Therefore, we have listed a few tips for you to keep in mind while selecting a website theme:
- Decide the layout of your homepage
- Check for 24-Hour chat or email support to help you with any theme-related queries.
- Check the loading speed of the theme. Great themes are lightweight and hence load quickly.
- You need to check all the plugins supported by the themes and match them with your business needs.
- Pick a theme that supports customizations
- Since to rank your website on Google you will require SEO, so choose an SEO- savvy theme.
- Check if the theme has the latest design and feel.
PRO TIP: Since it is a Tech Review video we recommend you add a lot of podcasts, high-quality pictures, and videos to make your reviews more relatable.
If you are going with WordPress as your blogging platform we recommend you choose a premium WordPress theme over free ones. Wondering why?
ADVANTAGES OF PAID THEMES
- They have more often updated versions.
- Premium themes are also more secure against malicious activities.
- Paid themes are light and load faster.
- They are more responsive.
- Paid themes are more responsive than free ones.
- They are easy to customize and flexible.
- Premium themes come with a better customer support facility.
Click to explore Tech Review Blog Themes available online.
5. SELECT A DOMAIN
Choosing a domain name is a crucial step in starting a tech review blog as it will serve as the foundation of your online presence.
A lot of free and paid domain names are available online but we recommend you go with the paid ones. Since they look more “professional” since free domains come with branding at the end. For example, all the free domains of WordPress end with ”. WodPress.com”.
A good domain name is:
- Short and Sweet
- Reflects Your Brand Essence
- Memorable
- Unique
- In Line With Your Target Audience
- Easy To Speak and Read
- Creative
- Trendy
- Free to Use
Have you come up with a domain name already? Click here to check its availability.
6. MAKE YOUR CONTENT MORE ENGAGING
By this step we expect you to finish all your technical setup and put on your creativity gear! Now, you not only need to draft your content but make it more engaging as well.
We all know the importance of good content so we will not stress much about it, but rather walk you through various steps to make your content more engaging.
Are you ready? Let’s dive in!
Here is a list of 6 Tips on How to Draft Striking Content:
TIP 1: USE PERSONALIZATION
When people land on a website they expect bloggers to show relevant content.
Personalization refers to know knowing about your blog audience and mixing this knowledge with a personal touch to make it more relatable.
For Example, while giving out Product reviews you can add your own personal incident using the product and make it sound more authentic and trustworthy. Adding handmade illustrations, videos featuring you, and consistent branding across all the platforms are more ways to personalize your content.
TIP 2: ADD FAQs
To engage with your blog audience a FAQ section is the best place! You can resolve your readers’ queries, use them for promotion, and better organize your website information. When you resolve your audiences’ queries you not only project yourself as an expert in your subject but also build relationships with them.
TIP 3: HOME PAGE
According to reports, people will leave your website if they do not find your main page intriguing. The home page is your website’s landing page and hence the most critical one to entice visitors at first glance. Use less text, more images, and modern styles to make it more appealing.
TIP 4: MARKET RESEARCH
For your readers to visit your website time and again you need to provide them content they are looking for. The simplest way to do so is by carrying out market research on various online platforms like Quora or Facebook. See what people are looking for, trendy topics, and incorporate them into your content strategy.
You can also use tools like Google Autosuggest, Semrush, Ubersuggest, etc to track trendy subjects.
TIP 5: WRITE SIMPLE REVIEWS
Write reviews that are simple to understand. This will broaden your reach and, as a result, attract more visitors.
Wondering how?
You can do this by using less technical language keeping in mind all the technophobes reading your blogs. Using less content and more podcasts or videos will also make your content more relatable and understandable.
TIP 6: CREATE CONTENT FOR EVERYONE
There will be a lot of technophobes along with techies visiting your review blogs so make sure you draft content catering to both of them.
For Technophobics you might create informational content (How To guides) describing the basics of Technology along with reviews that are not too technical. And for techies, you can go ahead and make in-depth technology-oriented content.
Follow these guidelines when creating your material, and you’ll be pleased with the results:)
7. PROMOTE YOUR BLOG
Now after you have published your blogs it is time you promote them to attract visitors. There are various ways to promote your blogs some of which are listed below.
4 WAYS TO PROMOTE YOUR TECH REVIEW BLOGS
1. SOCIAL MEDIA
Every second person you see is scrolling social media on their mobile phones and only a few of them do not have a social media account. Social media is an online community of millions of people from different countries, religions, demographics, and gender making it an important platform for promotion.
You can use so many social media platforms like WhatsApp, Facebook, Instagram, Twitter, and YouTube to promote your review blogs online.
`2. ADD MORE VISUAL CONTENT
According to a HubSpot survey, 54% of consumers wanted to see more video content from a brand or business they support.
Hence you need to add more videos to make your content more memorable. You can even hire a professional video editor to make high-quality video content for you.
3. ADD SHAREABLE ICONS
To enable readers to share your blogs easily you need to add sharing functionalities in all the blogs.
You can do this by adding shareable icons like social media icons or various other features like “click to tweet”.
You can experiment with different icon sizes and positions and see what works best for you
4. YOUTUBE CHANNEL
There are millions of people watching Youtube these days which makes it a lucrative channel for promotion.
Create your Youtube channel and upload product review videos consistently on it. You can also integrate these videos into your blogs to attract new prospects and increase traffic to your website.
8. MAKE MONEY THROUGH BLOGGING
This step focuses on making money through blogging. Tech Review Bloggers earn thousands of Dollars through their blogs. If you want to be one of them, hang on!
Here are a few ways to make money through blogging:
- Advertising: Advertising is one of the most common ways to monetize a blog. You can sell ad space on your blog to third-party advertisers or join ad networks like Google AdSense, which automatically places ads on your site.
- Affiliate marketing: You can join affiliate programs for products or services that align with your blog’s niche and promote them to your audience.
- Paid content: Sponsored content involves creating content for a brand or company in exchange for payment. Brands may approach you to write sponsored posts, product reviews, or social media promotions.
- Online products: You can create and sell digital products like e-books, online courses, or software related to your blog’s niche. This is a great way to leverage your expertise and earn passive income.
- Physical products: If your blog is related to a physical product, you can sell those products directly to your audience. For example, if your blog is about gardening, you could sell gardening tools, seeds, or other related products.
- Tech-related Services: If you offer services related to your blog’s niche, such as consulting, coaching, or freelance writing, you can promote those services on your blog and use it as a platform to attract clients.
CONCLUSION
Starting a tech review blog can be an exciting and fulfilling way to share your love for technology with others and build a profitable online business. With the tips and strategies outlined in this article, you can be well on your way to creating a successful tech review blog that attracts readers and generates revenue. It’s important to choose a memorable domain name, create high-quality content, and focus on building a loyal audience through social media and other marketing techniques. By consistently providing valuable insights and unbiased reviews, you can establish yourself as a trusted authority in the tech industry and have a lasting impact on your readers. Don’t wait any longer – launch your tech review blog today and become part of the rapidly growing community of tech influencers!
